This report provides an analysis of Apple Inc.'s marketing activities, emphasizing the role of blogging as a promotional tool in the digital age. It delves into the STP (Segmentation, Targeting, and Positioning) analysis, identifying Apple's focus on customers who desire high-quality, high-usage products with unique designs. The report also explores Apple's marketing mix strategies, highlighting the 4Ps (Product, Place, Promotion, and Price) and their impact on the company's market coverage and customer attraction. The conclusion underscores the importance of effective marketing strategies, including blogging, for promoting products and recommends that Apple continue to enhance its blogging plan to drive sales and maintain a competitive edge against rivals like Samsung. Desklib provides students access to similar past papers and solved assignments.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
