Comprehensive Marketing Analysis of Apple Inc. Strategies

This report provides a comprehensive marketing analysis of Apple Inc., focusing on key concepts and strategies. It delves into various aspects, including product strategy, branding, promotional techniques, and organizational culture. The report examines the role of marketing strategies in achieving business objectives, exploring the four essential conditions: product, audience, competition, and revenue. It also discusses marketing concepts such as the 7Ps of marketing, emphasizing product, price, place, promotion, people, process, and physical evidence. Furthermore, the report highlights the relationships between marketing functions and other functional areas within the organization. The case study of Apple Inc. illustrates how these marketing principles are applied in the real world to achieve market share growth and customer satisfaction.

Case apple inc

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Key marketing concepts and terminology...............................................................................1
2. Role of marketing strategies....................................................................................................3
3. Marketing concepts and principles..........................................................................................5
4. Relationships of the marketing functions to other functional areas........................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing principal is one of the almost essential for improve profit and development in
new industry. The report is supported on promotional strategy necessary be utilised and shuffling
some occurrence in the overall market. This report is based on APPLE organisation and provide
different kind of services in mobile and other electronic items (Challagalla, 2014). The company
basically located in the United Kingdom and focus on marketing, concepts and live up to each
and every customer in the market place. Further, it covered relationship of the marketing
function with other functional areas. In addition, research work is helping to amend maturation
rate in the marketplace and alteration net income.
MAIN BODY
1. Key marketing concepts and terminology
Marketing is cardinal of the fewest essential parts and make some changes in overall
evolution in marketplace stock certificate. It is used at the time when the organisation is used,
some additional features must be added or introduce new marketing concepts and make some
improvement in overall development and increase market share (Moriarty, 2014). Apple
organisation is focused on introducing new products in the market and increase more and more
customer and improvement in overall development. Some key factors are to be used and help to
make improvement in market share.
Product strategy :- In product strategy is to be focused on the entire product life is based
on product lifestyle. The product leader is to be focused on product development and focus on
marketing strategy for an increase number of customers in the market. The company is to be
focused on only those markets which is serving to modify social class condition and make some
change in overall development in new product. This is kindred in quality to a plan of action,
changes in general devolution and improvement in market share (Moriarty, 2014). Before
introducing a new product is helping some factor is the fewest essential to better marketplace
condition and make some alteration in overall development of the arrangement. To be
convergent on new commodity in the market and make some changes in overall development
and improvement in general marketplace. There are some change of state in market condition
and increase growth rate in the market. In this way, set the best strategy for new product in
market and make some changes in overall development in marketing condition. Apple company
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introduce unique product for tech-savvy take in concerned in a social unit smartphone-music
participant.
Branding :- It is kind of marketing strategy for more transmutation in securities industry
share and make whatsoever occurrent in total delegation in growth rate. This kind of strategy is
focused on the long term plan for development in market sharer and make some change in
overall improvement. It is most useful for better betterment and increase market share. A
chiselled and dead brand plan of action affects all aspects of a commercial enterprise and is
straight away abutting to user necessarily, feeling, and challenger surrounds. It has helped to
identify need facts about the brand and sort whatever modification in overall improvement and
transmutation in maturation charge per unit. On the selfsame token, you also need to know what
your name stands for and what is crucial for your brand in market. APPLE company is use some
antithetic types of market that is helping to manage work and kind both alteration in overall
improvement and modification of state in market share (Grant, 2016). It focuses on high quality
and desire merchandise to improve safety commercial enterprise share. This is help to improve
overall market and make some changes in overall development and introduce new product in
market.
Promotional strategy :- It is one of the most important part that is helping to improve
market share. Promotional refer to any type of commerce communicating used to change or
target assemblage of the relational merits of commodity to ameliorate overall merchandising. It
is one of the most important part that is helping to improve market and indefinite quantity growth
rate. The company is to be focused on more promotion for future development and market
condition. In this context is to be focus on communication about the brand or product to each
customer in market. In addition, profit will be depend on increase number of customer in market
and make some change in overall development. In there subject matter strategy is use push
strategy and pull strategy is assist to indefinite quantity amount of consumer in market
(Cornelissen, 2017). In push strategy affect convincing trade go-between channel associate to
push the commodity down the distribution channels to the crowning consumer via packaging and
personal selling endeavour. Pull strategy mention to the consumer actively seeking out your
merchandise and retailers placing orders for banal due to direct user economic process. Be used
more and more promotional activity to increase the number of customers and make some
changes in the overall market and increase the growth rate.
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Organisation culture :- In this context is to be focused on organisational factor is most
important and improvement in the internal working environment (Cheng, 2016). It is helping ton
make some changes in overall development and manage work or improve productivity. The
culture of internal organisation is given direct impact on productivity and profit in the
organisation. It makes some change in overall development in market growth. It focuses on value
and behaviour to improve overall marketing and make some changes in the internal working
environment.
On the another paw, employees behaviour is most important and give direct impact on
carrying into action and make some change in overall working state of affairs.
2. Role of marketing strategies
Marketing strategies is most all-important part and kind some modification in overall
development in merchandising plan of action and improve overall devolution in new market.
This kind of strategy is assistance to determine particular product and make some changes in
overall evolution in market development rate. This is to be focus on four fewest of the essence
atmospheric condition are as follows :-
 Product :- Marketing strategy has helped to identify the strength of the product and make
some changes in total evolution in the marketplace. The part of marketing strategy is to
discovery down the details of the product and what new feature must be added by Apple
company (Child, 2015). It has developed a unique product for Tech-savvy consumers
interested in a combination smartphone-music player. It has helped to identify the
complete product and kind whatever modification in the overall working environment or
betterment in marketplace share. For the client, that tax return could be in the form of
redemptive money, or it could be a competitors' vantage that grabs more marketplace
share. The selling plan of action also identifies the structure is focused on product is to be
superior of competition and brand whatever modification in overall development and
addition activity stock certificate (Cheng, 2016). There are some changes for future
improvement and increase total profit and improve market share.
 Audience :- It is to be focused on the most important part is to provide a detailed
description of the target client in the marketplace and kind some modification in general
improvement. This is assistance turn manage work and improve overall development and
increase securities industry share. To be focussed on creating effective marketing strategy
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and sort any changes in overall evolution in activity share. This helps to gain activity
share and make some betterment in general improvement and onto genesis rate in the
securities' industry (Tomczak, 2018). Some of those inside information consider age
group, median financial gain, earth science location and the advertisement intermediate
that would best be used to range that reference point buying abstraction. It is help to
manage overall development in market share and improvement in growth rate. The
organisation is to be use market segmentation and make some changes in overall
evolution in maturation rate. It is to be focus on increase market share and improve total
improvement and negotiate work inside organisation (Clarke, 2017). The company is to
be focused on some particular group and make some changes in the overall working
environment. It has assisted to manage work and betterment in working conditions. It has
aid to manage work and make whatever modification in overall development in market
conditions.
 Competition :-It is to be focused on some details' description of competitive in the
market and kind some modification in general development in market share and
improvement in growth rate. The office of the merchandising plan of action is to give
humanistic discipline information on how the competition has publicized commodity in
the past, the mark market the business relation goes after and the ware characteristic that
the business relation offers. It has helped to manage work and make some changes in the
overall environment and improve market condition. To be focus on each and every step
of customer and make some changes as per need of market or competitive factor. This is
help to make some changes and improvement in market strategy and some strategy must
be sued top improve Apple performance in market. On the other side, competitive
pricing, competitive distribution channel and make some improvement in overall
development in market growth (Grant, 2016). This is help to improve market
performance and impact on the market. To set price is the only factor and help to beat
customer market. The pricing strategy is the only factor that has helped to manage work
and form whatever modification in total evolution in the market and improve market
performance and reduce the growth rate of competitive markets.
 Revenue :- A merchandising plan of action is used to find out the revenue that the run
will deliver. All the parts that go into crucial revenue, exclude the budget assigned to the
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crusade, commodity cost, marketing price and the life span of the commodity, should all
be part of the merchandising plan of action. It is assist to negotiate work and make some
changes in general improvement in activity rate and make some changes in market. To be
used each and every strategy to improve market and reduce cost factor. Some future
marketing strategy is based on improvement in market factor and make some changes in
general devolution of market (Cornelissen, 2017). This is help to manage growth rate and
improvement in overall securities' industry. The cost of product, selling price is most all-
important component in receipts and sort whatever modification in overall market and
increase ontogeny rate.
3. Marketing concepts and principles
Marketing concepts are most important and useful to improve the overall working state of
affairs and brand some modification in maturation charge. This concept is helping to find out any
problem and make some improvement in the overall running state of affairs. Marketing concept
is helping to analyse the need of the customer and better than the competition in the market
(Seddon, 2015). It has assisted to kind whatever modification and improvement in overall
development and improve biological process proportion in the market and make some changes in
product and add some feature to fulfil need of customer in the market. There are some important
factors is to be used in market concept are 7ps of marketing is useful to improve market concept
and make some changes in overall working environment.
 Product ;- The complete market is depended on product of organisation. In this context
introduce new product are very strong in technology and lunching very high tech product
and define new category in market. Apple organisation is to be concentration on a alone
commodity for tech-savvy down curious in a collection smartphone-music contestant.
This organisation, product is highly durable and high quality in the market place. It
makes some changes in overall development in market price and improve growth rate in
the market (Seddon, 2015). This company product is using innovation features and
capability in market share. To make some changes and improvement in overall evolution
incoming growing rate. Moreover, it can be used continues dynamical in the product as
per need of customer and addition profit in the organisation.
 Place :- In this context to be focus on place of product to be lunched in market. The
company internal staff or top authority is decided place of distribution of product. This
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component is more than essential and brand whatsoever alteration in general change in
market share increased overall alteration in socio-economic class. To be set a proper
location, which is help to increase profit and make some changes in overall working
environment and improvement in growth rate (Moses, 2017). To be introduce new
product, research work is most to decide the best place of product to be introduce in
market place and make some changes in overall working environment and improvement
in growth rate.
 Price :- It is one of the most important part in marketing is price. To set price as per need
and want of customer and make some changes in overall working environment. Price is
the only factor is help to increase demand and improve market share. On the other side,
customer is focus on price and make some changes in overall working environment.
Apple doesn’t accept in competition with other merchandise in terms of evaluation and
thus are valuation their products as a draw a bead on item and not as an inferior (Moses,
2017). They are only focus on price and provided best quality product to improve market
share. The company is target upper middle class people in market and price is to be
decided on the based on such group of people in society.
 Promotion :- In this context of use to be focus connected packaging is one of the least
all-important part and kind some alteration in whole employed environment. To be use
some new proficiency of packaging and make some changes in market structure of
organisation and improve growth rate in market (Clarke, 2017). This is make some
modification in overall working state of affairs and betterment in growth rate in help to
make some betterment in overall evolution in activity. Apple company is to be used
social media, YouTube channel and live show with new commodity in market. It is help
to amend overall process and indefinite quantity cost charge. This kind of promotional
activity is help to better overall evolution and industry stock certificate.
 Packaging :- In this context of use, to be adjusted on publicity is one of the most all-
important parts and brand some modification in the total practical environment. Using
some bran-new techniques of promotional material and kind some alteration in activity
structure of arrangement and improve growing rate in the activity. This brand some
changes in the overall working environment and improvement in growth rate in serving
to make some improvement in overall development in the market (Moses, 2017). In this
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context is to be focus on packing of the product is most important and attract number of
customer in market. Proper packaging is help to increase profit and growth rate in market.
There are some changes in overall working environment.
 People :- The worker at Apple stores are gracious and accessory, they recognize you
face-to-face with smiling and assistance you with your question about product.
 Process :- There is complete process is to be follow and make some change in overall on
the job state of affairs and make some change of state in maturation rate.
There is complete process is to be used and make whatever modification in overall working
environment and betterment in growing rate (Grant, 2016). Marketing procedure is the fewest
of import to improve maturation rate in market and addition overall market. This is one of the
most important part that is assist to negotiation maturation rate and improvement in future time
period.
4. Relationships of the marketing functions to other functional areas
Management is one of the most all-important parts and make some changes in the overall
working state of affairs and make some change in growth rate. The internal surround is managed
relation between each and every employer and make some changes in overall evolution of the
organisation. Some time internal conflict has given the negative impact of marketplace carrying
out and make some modification in overall development in the market. To be maintained internal
working situation relationship is one of the most important parts and improve growth rate in the
market (Akbar, 2017). There are some relationship management in different structural area and
selling social control in on the job environment. It is help to manage work and modify overall
presentation in market. On the other hand, some different kind of area are as follows :-
 Operation and production department :- The marketing department needs to work
closely with the production department and make some changes in the overall working
environment. In this context, adequate investigation and evolution is conceived to satisfy
current and approaching client inevitably. This is helping to improve overall performance
and fulfil each and every customer need in the market (Chorafas, 2016.). It makes some
change in overall development and improve market performance. The point can be
factory-made to the superior and design undertake laid down by the user in market.
Operation department is focus on internal working environment and make some changes
in growth rate in market.
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 Marketing and human resource department :- In this context of use marketing and
human resource section both are least crucial for each and every organisation and make
some alteration in overall process in marketplace and better execution. Human resource
department is focus on research and evolution of new product and some strategy to meet
organisation objective and improve growth rate in market (Child, 2015). Human resource
department is created an ambitious and competent sales team. On the other side,
merchandising is focus on betterment in goals are to be set and make some change in
market share. The selling department is apt to concentrate on gross sales mass and
building marketplace share, while the commercial enterprise section may be more
focused on hard cash flow, cover costs and paying back investing as rapidly as
achievable.
CONCLUSION
From the above report is based on APPLE organisation and provide different kind of
services in mobile and other electronic items. The company basically located in the United
Kingdom and focus on marketing, concepts and live up to each and every customer in the market
place. As per the above report is based on marketing strategies is most alpha part and shuffle
some alteration in overall evolution in merchandising plan of action and improve overall
development in new market. In this report is based on Internal environment is managed
relationship between each and every employees and make some changes in overall development
of organisation. Some time internal conflict is give negative impinging of marketplace carrying
into action and make some alteration in overall evolution in securities industry. Form the above
written report is use at the time when organisation is use some additional features must be added
or introduce new marketing concept and make some improvement in overall development and
increase market share.
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REFERENCES
Books and journals
Challagalla, G 2014. Marketing doctrine: a principles-based approach to guiding marketing
decision making in firms. Journal of Marketing.78(4). pp.4-20.
Moriarty, S 2014. Advertising: Principles and practice. Pearson Australia.
Grant, R.M., 2016. Contemporary strategy analysis: Text and cases edition. John Wiley & Sons.
Cornelissen, J. 2017. Corporate communication: A guide to theory and practice. Sage.
Child, J., 2015. Organization: contemporary principles and practice. John Wiley & Sons.
Tomczak, T 2018. Introduction. In Strategic Marketing (pp. 1-18). Springer Gabler, Wiesbaden.
Cheng, R 2016. Educating graduates for marketing in SMEs: An update for the traditional
marketing curriculum. Journal of small business and enterprise development.23(2).
pp.495-513.
Moses, M.L., 2017. The principles and practice of international commercial arbitration.
Cambridge University Press.
Akbar, F 2017. Niche marketing strategy framework for SMEs: A conceptual framework.
Clarke, T 2017. The governance of global value chains: Unresolved human rights, environmental
and ethical dilemmas in the apple supply chain. Journal of Business Ethics.143(1).
pp.111-131.
Northouse, P.G., 2017. Introduction to leadership: Concepts and practice. Sage Publications.
Chorafas, D.N., 2016. Business, marketing, and management principles for IT and engineering.
CRC Press.
Seddon, J., 2015. The Brand in the Boardroom: How Ogilvy & Mather Reinvented The
Marketing Principles of Brand Valuation. Journal of Advertising Research. 55(2).
pp.146-161.
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