Apple's Marketing Strategy: Roles, Responsibilities & Interrelation

This presentation explores the crucial roles of marketing within Apple, a leading brand in electronic products and services. It highlights the responsibilities of the marketing manager in conducting market research, formulating effective strategies, and identifying customer needs to enhance sales and profitability. The presentation discusses the roles of marketing in the context of the environment, including political, social, technological, environmental, and legal factors, emphasizing the importance of adapting to changes and adhering to ethical practices. It also examines the interrelationship between the marketing department and other departments such as production, finance, and human resources, illustrating how coordination leads to organizational success. The analysis concludes that effective marketing strategies, including digital technologies and innovative approaches, are essential for building a strong brand image and achieving sustainable growth in the competitive electronic industry. Desklib provides access to similar presentations and solved assignments for students.

The Role of Marketing
- Apple

TABLE OF CONTENT
Introduction
Roles and responsibilities of marketing function
Roles of marketing in context of environment
Roles and responsibilities of marketing in context of wider
organisational
Interrelationship between marketing and other departments of firms
Conclusion
References

INTRODUCTION
Marketing plays important roles in any organisation as it
contributed in increasing overall sales volume and profitability
by adding new customers within firm.
 Marketing manager needs to conduct complete market
research such as existing preferences and needs of people,
technological trends and economic condition to formulate
effective strategies to induce customers to make purchased for
satisfaction of their respective requirements.
This presentation is about Apple which is number first brand in
electronic products and services across worldwide.

Roles and responsibilities of marketing function
 Marketing manager is mainly responsible for forming effective
strategies that can attract large number of customers to be part of firm.
It also conduct market research, survey to gather information related to
unsatisfied wants and needs of people so that innovative ideas can be
found to fulfil their requirements beyond their expectancy. Marketing
manager of Apple have played crucial roles and responsibilities in
building strong brand image and relationship with customers for longer
term growth and survival of firm. Therefore various roles and
responsibilities that are played by marketing manager of Apple are
illustrated below:
Identification of customers wants: The first step which has been
taken by marketing manager is identification of recent preferences and
needs of customers so that company can gain competitive advantages.

CONTINUE.
To formulate effective marketing strategies: Another role and responsibilities of
marketing manager is to design, plan effective or appropriate strategies that can induce
customers to make purchased of products of Apple brand. Marketing manager of Apple
have make use of differentiate strategy in order to grow and survive in market that have
attracted existing as well as new customers to be part of organisation. Therefore, company
is able to charged high or competitive price form various individual for rendering unique
and better services.
Indentify appropriate marketing tool: It can be stated that marketing manager also
search appropriate tool that can be used to attract and influence large number of customers.

CONTINUE.
Bring innovation with firm: It is most crucial role and
responsibilities that have been played by marketing manager of
Apple to retained and expand its market share and goodwill.
Marketing manager through conducting research have find or
identified new, innovative way that can be used to fulfil
requirements of end users. Apple has always find new and
innovative way to deliver services and products to customers that
have contributed company in gaining competitive advantages.
 Improve sales volume and customer’s satisfaction level:
Marketing manager of Apple have put its best efforts, time to
enhance sales volume and customer’s satisfaction so that it can
build strong brand image in industry.

Roles of marketing in context of
environment
Therefore as per current marketing environment it has make use of digital
technologies, social media such as Instragram, facebook, Twitter to attract diverse
individual.
Content, e-mail marketing has been used by company so that maximum numbers
of people are influenced to take right decision to select products of apple brand.
On the other hand in context of future marketing environment marketing manager
of apple have planned to focused on building strong relationship with customers,
follow ethical practices for further expansion and growth across worldwide.

Roles and responsibilities of marketing in context of
wider organisational
There are certain roles and responsibilities that have been played by
marketing manager of Apple in context of wider or external
organisation. Pestle model can be effectively used to identify important
roles that have been played by manager in growth and survival of firm
for longer time frame. Such as:
Political factors: Apple has its business across worldwide or different
parts of country so it has to adapt to several political changes, legal
laws that have been made by government. Manager of company have
ensured that it have abided to all legal laws of government to avoid
chance of penalty and fines in future circumstances. Thus it has
contributed in building brand image and reputation of firm across
worldwide.

CONTINUE.
Social factors: Marketing manager of apple has effective understand various
changes in needs and preferences of customers thus have found best possible
method to fulfil their wants. It have delivered services and products beyond
expectancy of customers that have contributed in retention of customers loyalty and
satisfaction level.
Technological factors: There are numerous changes and innovation in technology
so Apple marketing manager have effective understand such changes and forced
company to make use of innovative technologies to gain strategic position in
industry.

CONTINUE.
Environment factors: It can be stated that lot of enterprise are
causing harm to natural resources which is threat to health and
safety of individuals. Thereby apple marketing manager by
knowing that people have become more concerned about
environmental protection have taken steps in corporate social
responsibilities. It has provided customers about information of
CSR activities that have been undertaken by company thus it
helps in retention of reputation of firm.
Legal factors: Marketing manager has also provided
information to customers about types of working condition has
been provided to employees.

Interrelationship between marketing and other
departments of firms
Marketing manager in order to
complete its task has to coordinate
with other departments of firm such
as production, finance, human
resources and research,
developments for effective
achievements of goals. Apple firm
have strong interrelationship between
marketing and other departments that
have lead in more success and
growth of organisation. Such as:

CONTINUE.
Marketing with finance department: There is
strong relationship between both department as
in case marketing department required specific
amount of fund to influence customers it say to
finance department to arrange sufficient fund so
that specific objectives of firm can be attained.
Finance department on basis of available capital
or fund allocated particular amount of budget to
marketing department of apple to induce people
within organisation.