Report on Apple Inc.'s Marketing Mix: Physical Stores & Smartwatch

This report provides an analysis of Apple Inc.'s marketing mix, with a specific focus on the importance of physical store presence and product strategy, particularly the smartwatch. It highlights the company's use of physical stores to build customer trust and provide a quality brand experience, emphasizing the need to cater to customer demand and offer excellent service. The report also examines the smartwatch as a key product, noting the unique features that differentiate it from competitors and contribute to Apple's brand image and market position. The conclusion emphasizes the significance of these marketing mix elements for Apple's continued success and market share in the United Kingdom and globally, suggesting that these strategies are vital for retaining their market position.

Running Head: MARKETING MIX: APPLE INC.
Marketing Mix: Apple Inc.
Name of the Student:
Name of the University:
Author Note:

1MARKETING MIX: APPLE INC.
Executive Summary
The research paper provides a clear idea regarding the marketing mix of Apple Inc. as well as
the two factors that they are looking after so as to flourish in the marketplace and can gain
achievement in the process. The report also provides the detailed information regarding the
physical store which comes under the physical existence of the marketing mix and product
which is the smartwatch that the company is selling in the marketplace. Lastly, the report
provides the conclusion that why the company needs to look after these two factors of the
marketing mix and how it will be beneficial for the firm to expand in the marketplace.

2MARKETING MIX: APPLE INC.
Table of Contents
Introduction 3
Marketing Mix used by Apple Inc. 3
Physical Existence 3
Product 5
Conclusion 6
References 7
Bibliography 9

3MARKETING MIX: APPLE INC.
Introduction
The report will focus on the marketing mix that has been adopted by Apple Inc. to sell
its smartwatch in the United Kingdom. Apple Inc. is one of the multinational company which
is located in the United States of America but possesses its store all over the world. The
company sells smartwatch to the customers which are quite popular among people all over
the world (Turakhia et al. 2019). This is critical for the organization in the revenue generation
and helps them to target the consumers in an efficient way. In recent times, people are more
into the accessories along with the smartphone and smartwatch is trending in the market as
accessories along with the smartphone (Fozoonmayeh et al. 2020). Therefore, this is the sole
reason to generate revenue in an effective way possible the firm also produces smartwatch
and sale them in the marketplace. Hence, the firm needs to understand the marketing mix as
well so as to target the audience in an efficient way possible and assist them to flourish in the
marketplace (Wasserlauf et al. 2019).
Marketing Mix used by Apple Inc.
Physical Existence
Physical existence is essential for the marketing mix and important for the firm to
provide a quality experience to the audience and crucial for the firm to mark its presence in
the marketplace (Jackson and Ahuja 2016). This will assist the firm to build a relationship of
trust with the customers as this is crucial for the firm to provide the people with the
experience regarding the presence of their store in the market. Apple Inc. possesses its store
in different locations globally, which is vital for the organization to flourish in the
marketplace and to obtain the success in the process.
Apple Inc. possesses 38 different stores in different locations of the United Kingdom
which is helpful for the business firm to flourish in the marketplace and to lure the consumers

4MARKETING MIX: APPLE INC.
so that they can achieve what they are willing in the process. This is critical for the firm to
build trust between the customers. As the company is selling smartwatch so it is essential for
the company to possesses a physical store where the customers can visit and purchase its
product from the marketplace (Fan, Lau and Zhao 2015). The consumers are comfortable to
purchase smartphone online but not the accessories and to sale the accessories like
smartwatch the company need to possess physical store so that the trust can be built in the
market. This will automatically assist the firm to expand in the marketplace and to generate a
huge amount of revenue from the marketplace.
The firm also needs to look after the demand so that they can give better quality
service and the products when the customers visit their physical store and help them to satisfy
the customers with the services and the products. In the marketing mix, it is an crucial factor
that requires to look after by the organization so that it can flourish in the process and can
become popular in the process (Chen and Ann 2016). Apple Inc. requires to increase the
physical store in the United Kingdom so that they can expand lure more number of customers
and can generate more revenue in the process (SETHJINDA 2020). Therefore, it can be said
that the organization has done taken the strategy which will help them to satisfy the criteria of
the marketing mix, which is essential for the expansion of the firm in the marketplace and
help it to gain success in the process.
The companies mainly overlook this factor but it is equally important and crucial for
the organization to look after so as to flourish in the market and can obtain success in the
process. This will assist the firm to mark its presence physically in the marketplace where it
is operating and that is critical for the firm to obatin popularity in the marketplace (Astuti,
Silalahi and Wijaya 2015). This will help them to win over the trust of the consumers and
will generate interest in their minds so as to purchase products from the marketplace and
assist them to gain the success in the process.

5MARKETING MIX: APPLE INC.
Product
The product in the marketing mix is the actual product that the company is providing
to the consumers in the marketplace so as to obtain revenue in the marketplace (Lee et al.
2020). This is vital for the firm to look after so as to achieve success in the process. In this
case, the product that Apple Inc. is selling in the marketplace is the smartwatch, which is
trending in the marketplace (Baltes 2016). The people in recent time are more into the
smartwatch and assist them to obtain success in the process. The firm needs to be clear about
the product that they are selling in the market and Apple Inc. is operating in the global
marketplace and that is the sole reason for the firm to require to look after the smartwatch and
provide the functions which will enable them to achieve what they are wanting and that is the
huge number of customers from the marketplace. This will ultimately assist the firm to
flourish in the marketplace and to generate revenue in the process.
The people are more into the smartwatch and that is the main reason the firm also
launches their smartwatch which will assist them to gain success in the process and let them
attract more customers from the marketplace (Bölen 2020). The company provides unique
features in its smartwatch which is different from the other companies' smartwatch like
Xiomi, Samsung, etc., and that is the main reason the organization can lure the consumers
from the marketplace and can obtain success in the process (Yee and Yazdanifard 2015). This
will assist them to gain success in the process and assist them to gain popularity in the
marketplace.
This factor needs to be addressed by the organization so that it can sell its products in
the marketplace and can obtain success in the process and able to deal with the people in the
marketplace. Product is one of the things that can grab the attention of the consumers and as
Apple Inc. possesses brand image as well as elite brand position in the marketplace so it is
easier for the firm to lure the consumers from the marketplace and enable them to achieve

6MARKETING MIX: APPLE INC.
what they are intending to achieve from the marketplace (Jyothsna and Devi 2014). This is
essential for the organization to understand and the organization uses its brand image to
obtain the target of what they are intending to gain from the marketplace.
Thus, it can be said that the firm has done a great job by introducing their own
smartwatch, which is vital for the expansion of the firm in the marketplace and help them to
gain the popularity in the marketplace. Hence, the company will be able to attract the
consumers from the marketplace (Kusumawati et al. 2014). So, it is a critical factor that has
been rightly addressed by the company. This need to understand so that they can become
popular and can build trust in the marketplace and can generate revenue in the process.
Conclusion
In the end, it can be said that the Apple Inc. has rightly looked after the two factors of
the marketing mix, which is vital for the firm to flourish in the marketplace. This is necessary
for the organization to become popular in the marketplace and can achieve success in the
process. The two factors that the company has addressed is quite vital for the them to capture
the market share in the United Kingdom or other countries both domestically and globally.
Therefore, it is essential for Apple Inc. so that they can retain the position in the United
Kingdom.

7MARKETING MIX: APPLE INC.
References
Astuti, R., Silalahi, R.L.R. and Wijaya, G.D.P., 2015. Marketing strategy based on marketing
mix influence on purchasing decisions of Malang apples consumers at giant Olympic garden
mall (MOG), Malang city, East Java province, Indonesia. Agriculture and Agricultural
Science Procedia, 3, pp.67-71.
Baltes, L.P., 2016. Digital marketing mix specific to the IT Field. Bulletin of the Transilvania
University of Brasov. Economic Sciences. Series V, 9(1), p.33.
Bölen, M.C., 2020. Exploring the determinants of users’ continuance intention in
smartwatches. Technology in Society, 60, p.101209.
Chen, C.M. and Ann, B.Y., 2016. Efficiencies vs. importance-performance analysis for the
leading smartphone brands of Apple, Samsung and HTC. Total Quality Management &
Business Excellence, 27(3-4), pp.227-249.
Fan, S., Lau, R.Y. and Zhao, J.L., 2015. Demystifying big data analytics for business
intelligence through the lens of marketing mix. Big Data Research, 2(1), pp.28-32.
Fozoonmayeh, D., Le, H.V., Wittfoth, E., Geng, C., Ha, N., Wang, J., Vasilenko, M., Ahn, Y.
and Woodbridge, D.M.K., 2020. A Scalable Smartwatch-Based Medication Intake Detection
System Using Distributed Machine Learning. Journal of Medical Systems, 44(4), pp.1-14.
Jackson, G. and Ahuja, V., 2016. Dawn of the digital age and the evolution of the marketing
mix. Journal of Direct, Data and Digital Marketing Practice, 17(3), pp.170-186.
Jyothsna, M. and Devi, V.R., 2014. Marketing products and services in a dynamic
environment. Prestige International Journal of Management and Research, 7(2/1), p.46.
Kusumawati, R.D., Oswari, T., Utomo, R.B. and Kumar, V., 2014. The Influence of 7P's of

8MARKETING MIX: APPLE INC.
Marketing Mix on Buying Intention of Music Product in Indonesia. Procedia
Engineering, 97, pp.1765-1771.
Lee, Y.L., Jung, M., Park, I.H., Kim, A. and Chung, J.E., 2020, February. Examining
Feedback of Apple Watch Users in Korea Using Textmining Analysis. In International
Conference on Intelligent Human Systems Integration (pp. 865-870). Springer, Cham.
SETHJINDA, T., 2020. The influence of “Smartwatch” attributes towards users’ purchase
intention in Bangkok Metropolitan. Walailak Journal of Science and Technology (WJST).
Turakhia, M.P., Desai, M., Hedlin, H., Rajmane, A., Talati, N., Ferris, T., Desai, S., Nag, D.,
Patel, M., Kowey, P. and Rumsfeld, J.S., 2019. Rationale and design of a large-scale, app-
based study to identify cardiac arrhythmias using a smartwatch: The Apple Heart
Study. American heart journal, 207, pp.66-75.
Wasserlauf, J., You, C., Patel, R., Valys, A., Albert, D. and Passman, R., 2019. Smartwatch
performance for the detection and quantification of atrial fibrillation. Circulation:
Arrhythmia and Electrophysiology, 12(6), p.e006834.
Yee, F.M. and Yazdanifard, R., 2015. The comparison between NGO marketing and
conventional marketing practices from SWOT analysis, marketing mix, and performance
evaluation perspectives. Economics, 2(9), pp.1075-1087.

9MARKETING MIX: APPLE INC.
Bibliography
Akana, J., Andre, B.K., Aoyagi, S., Ashcroft, A.M., Bataillou, J., Coster, D.J., De Iuliis, D.,
Hankey, M.E., Hoenig, J., Howarth, R.P. and Ive, J.P., 2018. Wearable device. U.S. Patent
Application 29/615,074.
Balasubramanian, K. and Balraj, A., Customer Acceptance and Use of Smart Phone Apps
(SPA) as a Marketing Mix Tool for the Restaurants: A Proposed Framework.
Maugain, O., 2016. The ‘devicefication’of the car: Adding personal vehicles to the digital
marketing mix. Applied Marketing Analytics, 2(1), pp.57-72.
Tien, N.H., Van Dat, N. and Chi, D.T.P., Product policy in international marketing
comparative analysis between Samsung and Apple.