BA Business Management - Marketing Fundamentals: Apple Company Report

This report provides a comprehensive analysis of Apple's marketing fundamentals, focusing on how the company creates value for its customers. It delves into the core marketing principles, including product, price, place, and promotion, and examines how these elements are applied within Apple's business model. The report highlights the importance of marketing in driving sales, enhancing brand reputation, and meeting customer needs. Furthermore, it explores the role of various marketing strategies and tactics, such as discounts, special offers, and subscription services, in fostering customer loyalty and engagement. The report also examines the impact of stakeholder engagement on Apple's marketing activities, differentiating between internal and external stakeholders and their influence on the company's marketing decisions. Overall, this report offers valuable insights into Apple's marketing approach and its effectiveness in the competitive market, making it an excellent resource for students studying marketing and business management.