This report provides a comprehensive analysis of Apple's marketing strategies, focusing on brand values, product development, and market analysis. It begins with an introduction to the importance of marketing, using Apple as a case study, and explores Apple's existing brand values through commercial and print advertisements. The report then examines Apple's growth strategy, particularly the launch of the iPhone 13, using the Ansoff growth vector matrix, and identifies the target market for this new product. Furthermore, the report delves into key trends and PESTLE issues that influence Apple's brand choices, along with a comparative analysis between Apple and Samsung. The conclusion summarizes the findings, highlighting Apple's focus on innovative products to attract customers and the impact of external factors on brand extension.
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