This report analyzes Apple Inc.'s social media campaign, focusing on the "Positive Video Challenge with Apple." It begins with an introduction to Apple and the campaign's objectives: attracting and engaging new and old customers. The report details the project plan, including cost analysis (advertisement, technical, and campaign development expenses), risk assessment (theft of ideas, technical errors, competition), and required resources. It outlines communication strategies, including communication channels, objectives, and frequency. The report then details the steps involved in devising the social media campaign, such as understanding goals, deciding on advertising methods, content development, and monitoring. A timeline of events for the 51-day campaign is also provided. The report concludes that a successful social media campaign requires careful planning, analysis of objectives, costs, risks, and communication strategies to effectively engage with the target audience. The report includes references to relevant books and journals.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
