This report provides a comprehensive analysis of Apple's brand management, exploring its importance as a marketing tool. It delves into the key components of a successful brand strategy, including brand equity and portfolio management. The report discusses how branding builds customer loyalty, introduces new products, and inspires employees. It highlights the difference between brands and products, and the significance of elements like design, innovation, customer support, and social media in building a strong brand. The report also examines factors for building strong brand equity such as strategy, awareness, and communication. The report concludes with a discussion of various methods and tools used to manage and evaluate Apple's brand image effectively.
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