Strategic Management at Apple: Opportunities and Threats

This report provides an analysis of Apple's strategic management, focusing on the opportunities and threats the company faces. It examines the potential for growth through technological advancements, particularly in the development of MacBooks, iPhones, and iPads, and the expansion into emerging markets. The report also identifies key challenges, including market diffusion in the smartphone sector, where Android devices are gaining market share, and the increasing competition in the laptop market from companies like Dell and Sony. The report concludes by emphasizing the need for Apple to navigate these challenges to maintain its competitive edge in the technology industry, offering insights into the complexities of strategic planning and market dynamics.

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T T C M M T TS RA EGI ANAGE EN A APPLE
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2/11/2020

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Opportunities at Apple
1. Technological progression: in the business of technology, technological progression is
one of the main opportunities for the company apple and the brand which is expected
to leverage knowledge at its best is the company apple. The company is continuously
coming out with more advanced Mac Book, IPhones, IPad and I watch in the next
coming years (Assefi, Liu, Wittie, & Izurieta, 2015).
2. The upward market: apple is a mounting business in the developing market. It is also
similarly significant to the business is the growth in GDP of the emerging countries.
Thereby cumulative the levels of ingesting of the top brands like Apple. This is one
of the opportunities for the company Apple, as any business which is rising need and
a large base of market and the marketplace ignoble is also bring constructed via a land
growth for the company apple.
Threats of the company Apple
1. Market diffusion in smartphones: one of the main and the key intimidations of the
company apple is the diffusion of the marketplace by other brands in the market of the
smartphones. Android is consuming market share whereas the I phones is at 42 per
cent market share. Android is being used by HTC, Lenovo and Samsung almost
everyone who wants to come into the smart phone marketplace. Apple has to be ready
for Smartphone struggle (Morrison, Lee, Short, Khrimian, , & Leskey, 2016).
2. Laptop competition: MacBook is the best as there, but so are other companies like
Dell and Sony. The competition in the market is ever cumulative in the sections of
laptop. Dell has presented several beautiful replicas over the years counting the

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Alien ware model. Though apple is a brand that is treasured by everyone. MacBook is
fronting stiff opposition from other varieties as well.

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References
Morrison, W. R., Lee, D. H., Short, B. D., Khrimian, A., & Leskey, T. C. (2016).
Establishing the behavioral basis for an attract-and-kill strategy to manage the invasive
Halyomorpha halys in apple orchards. Journal of pest science, 89(1), 81-96.
Assefi, M., Liu, G., Wittie, M. P., & Izurieta, C. (2015). An experimental evaluation of apple
siri and google speech recognition. Proccedings of the 2015 ISCA SEDE, 1-6.