Apple Inc.'s Product Mix: A Comprehensive Analysis

Desklib provides past papers and solved assignments for students. This report analyzes Apple's product mix strategy.

Product mix is basically the
assortment of the products for its
customers. There may have several
products in the line by a company and
it may be similar to several products
available in the markets (O’Rourke,
2012). The Apple Inc. has a variety of
products and services in which there
are several highly popular products
like Mac book, I-phones, I-pad and
services like I-cloud etc. the overall
product mix of the Apple is shown
here (Apple Inc., 2019).
WIDTH
Apple has a wide range of
products ranging from
Mac, iPod, iPhone, iPad,
Apple Watch, Apple TV,
Home Pod, Software,
Electric vehicles (Apple
Inc., 2019)
LENGTH
This defines the total
number of products
company have, Apple
possess over 20
products in its
proforma and are
successful in attracting
the people all over the
globe (O’Rourke, D.,
2012)
DEPTH
It is the different variations
available in the products
of the company and in
terms of Apple Inc, almost
every products of the
company is available with
a variety of features like in
i-phones there are variety
in shapes, size,
specifications etc. (Apple
Inc., 2019)
CONSISTENCY
This shows the
relativeness of the
products with each
other and Apple’s all
the products are
electronic products and
all can be connected
with each other
APPLE PRODUCT MIX