This report examines Apple Inc.'s project risk management, finance, and monitoring strategies. It provides an overview of Apple's project selection process, emphasizing the involvement of project managers, stakeholders, and agency management, with project selection matrices used to prioritize projects based on benefits and feasibility. The report also details Apple's funding sources, including retained earnings and debt financing, and outlines cost management strategies such as producing estimates, establishing cost control methods, and achieving baseline budgets. Furthermore, it analyzes the implementation process, including setting goals, planning schedules, and defining activities, as well as challenges encountered during project execution. The report also includes an analysis of NPV and FCFs for a hypothetical project, offering recommendations based on these calculations, and discusses the implications of funding the project with ordinary shares and bonds. Finally, it answers questions regarding Apple's equity capital, share price fluctuations, and the financial implications of project investments.