This report provides an in-depth analysis of Apple's operations management, specifically focusing on the concepts of order qualifiers and order winners. It begins with an executive summary and introduction, outlining the significance of these concepts in achieving competitive advantages within the market. The report then delves into a comprehensive literature review, drawing upon various journal articles, books, and online sources to establish a theoretical foundation. The background of Apple Inc. is presented, highlighting its founding, evolution, and current market position, including its challenges. The core of the report examines Apple's order qualifiers (availability) and order winners (quality and time), demonstrating how these factors contribute to its success. The report also discusses potential implications and provides recommendations for improvement, including the adoption of an agile supply chain. The conclusion summarizes the key findings and reinforces the importance of operations management in driving company growth. The report is based on the Lancashire School of Business and Enterprise MG4101 Operations Strategy module.
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