Analysis of Apple Company's Revenue, Market Dynamics, and Income

This report analyzes Apple's financial performance, focusing on its revenue, market dynamics, and income. In 2018, Apple reported a revenue of US$265.595 billion and net income of US$59.531 billion. The company's marketing strategy emphasizes customer needs and innovative product features, contributing to its significant market capitalization. Despite facing market share challenges in the personal computer sector, Apple maintains a strong position with its high-value products and services. The report references sources to support its findings on Apple's revenue generation, market strategies, and income management, highlighting the company's global reach and diverse product portfolio, including iPhones, Macs, iPads, and Apple Watches.

Apple company's
REVENUE
The revenue is of US$265.595 billion, where the company is known for its size. Apple has been
working on the totaling of $265 revenue which is for 2018 fiscal year, where the company has
been able to employ more than 123000 full time employees. Apple has been able to proceed with
the world’s largest technology by total assets where the company has reported a total of 108$ for
the annual revenue where there has been increase from 2010 revenue of $65 billion and nearly
$82 billion for the cash reserves. The company has been using the annual revenue in 2013 with
totaling $170 billion (Van Angeren et al., 2017). The revenue of the company comes with the
announcement of the higher annual revenue to date with 265.6 billion US dollars which is
generated in revenue. It is seen that the responsibility of Apple is to work on the total global
revenue. The iPhone price has been reaching about 218 million units in the year 2017.
Reference: < https://www.macrumors.com/2019/01/29/apple-1q-2019-results/>

MARKET
The market cap of Apple was $1.778 billion which was found to be ending at the first day of
trading. The marketing strategy of Apple has been to focus on the needs of customer and then
work on the multinational technology which helps in focusing over the innovative features and
the product capabilities. Apple has ben working on the attractive value proposition where the
effective use of product placement is set by the revenue that does not use Pay-Per-Click Online
ads for companies like Google and Facebook (Kang et al., 2017). The marketing standards are
based on advancement of graphical capabilities which are important to produce a high right
policy. The company has lost the monopoly which has been estranged for the original customer
base with no longer high-priced products. The market problems are about the market share and
the stock prices that needs to be continued with focusing on delivering the software with cheap
commodity of the personal computers. Apple market share is in the computers that has been
growing with competitors working on Microsoft Windows that tend to account for the 8% of the
desktops and the laptops. In 2012, Apple rising stock pricing has been increasing the
capitalization to the world record for $624 billion.
Reference<https://www.marketwatch.com/investing/stock/aapl>
INCOME
The income of Apple has been US$59.531 billion (2018) where the company has been handling
the low tax subsidiaries with side stepping income taxes. The net income has reached a higher
record for 59.63 billion US Dollars in the year 2018 fiscal year. The company has been working
on global revenue which has been rising to 265.6 billion USD. The products have contributed
towards generating the revenue and then planning about the consumer electronic devices like the
Mac Computers, iPad, Apple Watch and the smart speaker. The company has been working on

the estimated revenue planning, gross margins and the operating expenses that are set for the
handling of income and expenses, tax rates and return of capital.
References
Kang, D., Park, M.J., Lee, D.H. and Rho, J.J., 2017. Mobile services with handset bundling and
governmental policies for competitive market. Telematics and Informatics, 34(1), pp.323-337.
Van Angeren, J., Podoynitsyna, K. and Langerak, F., 2017. Proceed with Caution: Analyzing the
Performance of Freemium Business Models in the Apple App Store. In Academy of Management
Proceedings (Vol. 2017, No. 1, p. 13593). Briarcliff Manor, NY 10510: Academy of
Management.