Leading Change: Strategies of Apple Inc. and Samsung Group Compared

This report provides a comparative analysis of change management strategies employed by Apple Inc. and Samsung Group. It begins with an introduction to the companies, followed by a comparison of their strategies and the impact of change on their operations, highlighting pricing strategies, products, promotions, and distribution channels. The report then evaluates the internal and external drivers of change, including SWOT analysis for Apple, and their effects on leadership, team dynamics, and individual behaviors within the organizations. Different measures for minimizing the negative impacts of changes on organizational behavior are explored. Furthermore, the report examines the barriers to change and their influence on leadership decision-making, concluding with a discussion of different leadership approaches for dealing with change within the organizations. The report utilizes a tabular format to compare key strategies and provides insights into how each company navigates the challenges and opportunities presented by market dynamics and technological advancements.

UNDERSTANDING
AND
LEADING CHANGE

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1: Comparison of different organisations and major impact of change on their strategies and
operations....................................................................................................................................1
TASK 2............................................................................................................................................4
P2: Evaluation of internals and external drivers of change that affects on leadership, team and
individual behaviours within an organisation.............................................................................4
P3: Different measures for minimising negative impacts of changes on organisational
behavioural..................................................................................................................................7
TASK 3............................................................................................................................................8
P4: Different barriers for change and its influence on leadership decision-making...................8
TASK 4..........................................................................................................................................10
P5: Different leadership approaches for dealing with change within organisation..................10
CONCLUSION .............................................................................................................................11
REFERENCES .............................................................................................................................12

INTRODUCTION
There are different types of tools and techniques which are used by company to utilize
various change which helps to ascertain a strong position in market. As there are different layer
of management within company. This makes every process of the organisation very complex so
in order make simple process the management implement different types of modification in the
organisation. This report is based on the Apple Inc. and Samsung Group which deals to provide
various models of mobile phones, laptops (Ryan, 2013). This report explains about the various
types of modification made in the strategies and policies of company. There are two types of
drivers that is external and internal drivers which give impact on the leadership, team and
individuals who are performing different operations in the organisation. There are various
barriers which give impact on the various approaches of leadership which helps to inculcate with
the changes.
TASK 1
P1: Comparison of different organisations and major impact of change on their strategies and
operations
There are two types of factors which give impact on various operations and functions of
the organisation (Goldstein, Sauer and O'Donnell, 2014). This leads to face different types of
issues and challenges which are faced by the organisation. These are the different factors which
reduce the performance of the business. These factors are such as political economical, social
and technological and many other factors which are concerned on to give positive and negative
impact on the functions of the organisation. This tends the company to make changes in various
strategies and policies of the company. These factors have various merit and demerit which
affect the level of profitability of company. These factor also impact on to ascertain competitive
advantages. And also helps to expand the growth of business, implementation of new and
innovative technology which helps to increase the efficiency of the organisation in decent
manner (Whitaker, 2013).
Apple Inc.
This company is UK based company which concerned with create new and attractive
design, development of various types of software, different electronic products to the customer.
This company was founded by Steve Job, Steve Worzniac and Ronald Wayne in year 1976.
1

There are different types of products which are offered to the customer are such as Macintosh,
iPad iPhone, Laptop, TV, Apple wrist watches and many other products which fulfil the demand
and desire of the customer present in the marketplace (Hughes, 2016). Apple offers various
types of types of service from its Apple Store like iCloud, iTune, iBook and various other
products to customer present in the marketplace. Organisation has generated large number of
revenues US$ 232.235 billion. There are 125, 000 worker performing different types of work in
the organisation. This helps to produce new and innovative products for various customer present
in the marketplace.
Samsung Group:
This organisation come into existence in 1938 which is located as Samsung Town, Seoul.
This company is south Korean company which is started by the Lee Byung -Chul. This
company produce various types of products such as electronic products, various appliances
which are used in the house, various apparel and many others. So company has generated of US
$305 billion in the form of revenue ( Agostino, Arena and Arnaboldi, 2013). There are almost
489000 e,employee which are performing different types of operation and functions of the
organisation in effective manner. They have capability to inculcate with the various condition
and situation of the organisation.
There are various strategies and policies which are ascertain by the organisation in order
to inculcate with various situation of the organisation in proper manner. It also focus on to add
various feature which helps to make new and innovative products for the customer. This helps to
attract large number of customer present in the marketplace. It can be explain in tabular form:
Strategies Apple Inc. Samsung
Pricing strategies Company implement effective
pricing strategies by which it
increase the level of profit of
the company which are
ranging from RM199 to
RM7999. Management fix
high rate of the products to
provide different types of good
quality of products from the
Samsung ascertain effective
pricing strategies which are
different from the Apple. It set
the price of different products
as compare to the Apple which
give tough competition to
Apple. Considering example.
Introduction of Samsung S6 in
respect to tough competition to
2

organisation. There are various
types of good quality of
products and services which
helps to attract large number of
customer (Zhu, and et. al.,
2011).
the Iphone 7.
Products There are various types of
products which are produced
by the organisation like iPod,
shuffle, nano, iPod, iPad which
manufacture better quality of
products for the customer. This
leads to accomplish goals and
objectives of organisation.
The management focus on to
generate large number of
revenues and capture large
number of shares in the
marketplace.
There are various types of
products which are offered by
the company like Television,
Samsung galaxy phone ad
many other products.
Promotions It implement different types of
promotional tools and
techniques which are used by
the organisation which helps to
increase the rate of sales of
different products. It also
acknowledge various customer
about the different types of
products which are newly
introduce in the marketplace.
This company take helps
various electronic media like
TV, newspapers, online
marketing. There are some
specific features which is
given in the various products
which is provided by the
company (Meaklim, and Sims,
2011).
Place It give facilities to different There are large number of
3

customer which are present in
different country. It also open
retail store by which customer
can buy various products
Samsung store which are
opens at large number of
customer as compare to Apple.
People It recruit expert employee
which helps to perform various
activities of the organisation. It
also use new and innovative
technology which helps to
perform different types of
activities of organisation in
effective manner.
There are large number of
competitive employee working
in the organisation. Due to
competition they perform
various types of activities of
organisation in stipulated time
period.
Process It also use online platform
which helps to communicate
with the various customer.
The company also open
various number of retail store
by which products can easily
available.
Organisation focus on to
provide different types of
quality of products to the
various customer. It also give
other small scale outlet in
order to make availability of
product at large extent.
TASK 2
P2: Evaluation of internals and external drivers of change that affects on leadership, team and
individual behaviours within an organisation
It is responsibility of the management to motivate their employee in order to perform
different types of activities of organisation in proper way. This helps to generate large number of
revenue of the organisation in effective structure. This helps to accomplish goals and objectives
of company in effective manner. The manager and leaders of the organisation in order to guide
their employee to perform different types of information as per the instruction given by the
manager and leaders of the company (Veon, 2014). The leaders also plays significant role in
order to perform different types of functions of organisation in the given time period. The
4

manager and leaders also focus on to divide the task in smaller segment which helps to complete
the task in decent manner. It is major duty of the manager is to define the roles and
responsibility of the organisation in order to perform different types of working activities of
company. There are different types of strategies and policies of the organisation which helps to
guide employee to perform different types of work in stipulated time period (Colmer,
Waniganayake and Field, 2014).
Apple Inc. is the company which manufacture different types of computer software and
various types of electronic part of the computer and laptop. The manager and leaders of the
Apple Inc implement different approaches of leadership which helps to create an effective
environment. It also helps to perform different types of functions of company in effective way.
There are different types of external and internal factors which reduce the performance of
organisation. It also impact on the various approaches which are ascertain by the manager of
company. There internal and external factors are describe below:
Internal factors: it is those types of factors which impact on the various operations of
business internally. So the manager and leaders put their effort in order to make different types
of plan and policies in order to sustain a strong position in market. In order to determine the
strength and weaknesses of the organisation in effective manner. SWOT analyses are describer
below:
SWOT analysis:
Strengths:
 In order to increase the profitability of the company manager needs to take helps to
different sources of advertisement in order to accomplish goals and objectives of
company.
 Apple has strong customer base which helps to increase the level of profit of the
company.
 There is strong brand and effective distribution channel which makes the strong
company. The company has strong financial condition due to its strong cash flow statements.
Weaknesses:
 Apple depends upon the sales of different models of i-Phones.
 It has weak distribution system in India.
5

 The company do not invest large number of capital on the research and development in
respect to other organisation which are implement innovative steps in the various
products. The operative system of the Apple do not adjust with different operative system.
Opportunities:
 it is opportunities for the Apple to develop different types of application by which give
opportunities to attain growth of business.
 There are various types of gadget which are discover by Apple which can launch in the
marketplace. It is opportunity for the organisation to implement payment gateway by the organisation.
Threats
 there is very tough competition among the other reputed brand which reduce the number
of shares of market.
 Strong currency (US dollar)
 There are large number of lawsuit which reduce the performance of the company. There is a risk of breaching of data ( France, 2014).
External factors
there are various types of external factor which give impact on the various operations of
organisation in effective manner. These external factors are like political, economical, social,
technological which give impact on the various operations of organisation. There are different
types of strategies and policies which are implemented by the organisation in order to inculcate
with the various issues and problems. The organisation needs to perform different type of
operations which is determine the various factors by conducting PESTLE Analyse which aids to
make proper decision. Which are describe below:
Political factors: It is concerned with those factors which are related to policies which
prepare by government various tax policies which give negative impact on different functions
which are performed within organisation. Taking example there is always fluctuation in
performing different operation of the organisation. It impact on the profitability ratio of
company.
Economical factors: This factors are concerned with the economic fluctuations which
reduce the performance of the company. Taking example if the growth of economy of the
6

particular country increases then the level of income of the people get increase. This helps to
increase the level of profit of the company. Where the economic condition is not good then the
condition will be vice- versa.
Social factors: This factor is concerned with to make strong brand in the marketplace.
For example Apple implement different types of feature in the mobile phone which attract large
number of people of society (Carter, and et. al., 2013).
Technological factors: This is the factor which are related to implement various types of
new and advance technology which helps to introduce new range of product for various customer
. It also helps to improve the quality of various products which is provided to the customer.
P3: Different measures for minimising negative impacts of changes on organisational
behavioural
In order to remove the various negative impact on the company which helps give impact
on the environment of company. So the management of the organisation put their effort by
implementing various type of tools and techniques which are used by the company. In order to
reduce the negative impact on the different functions of organisation. The management of the
organisation took different types of information which are taken by the organisation in order to
eliminate various issues and problems of organisation which are describe below:
Training: This is process which is ascertain by organisation in order to increase the
skills and knowledge of employee working in the organisation. The manager of Apple conduct
training program which helps to inculcate with the different types of factors which aids to
inculcate with various issues and problems of employee working in the organisation. Manager of
the company implement different types of technology which aids to accomplish with the various
functions of organisation in effective manner.
Healthy relations with employee: it is very important for the organisation to retain
healthy relationship with the different employee working in the organisation. This helps to
increase the level of profit of company. The manager of the company needs to implement
different types of strategies and policies which helps to make long relationship with the
customer. This helps to increase the level of profit of the company. The management also
implement effective communication with the customer which helps to know the demand and
desire of customer considering various views of customer leads to perform different types of
operation and manufactures various kind of products as per the demand made by the customer.
7

Research: The manager of Apple Inc. conducts various level of market research which
aids to get informations about the taste and preferences made by the customer. These information
helps to produce various kind of products and services which leads to fulfil needs and wants of
various customer present in the market. Manager of company aids determine the various trends
which are implemented by different rivals present in the marketplace. By conducting various
types of market research it aids to stand before the customer present in the marketplace. It also
implement some changes in various strategies and policies which aids to perform different types
of functions of organisation in proper way.
Technology: There are various types of new and advance technology which are
implemented by the organisation in order to perform different types of operation in
manufacturing of different products in proper manner. The manager of Apple Inc use upgraded
technology which helps to perform different types of functions of organisation in a very decent
manner. These technology helps to utilise the various types of technology which are used by the
organisation in order to improve the quality of different products in effective manner. These
technology aid the organisation to deliver various types of products which are provided to
customer at affordable price. The management of Apple Inc. add some innovative features in the
various models of mobile by this company can increase the sales of different products.
TASK 3
P4: Different barriers for change and its influence on leadership decision-making
There are different types of barriers which give negative impact in decision making of the
organisation. Barriers are considered as the most threatening assets of the organisation which
reduce the performance of company. It hinders the performance of employee working in the
organisation. This leads to perform various function of organisation not in proper manner. These
barriers reduce the performance employee working in company which decrease the quality of
different products which are manufacture in the organisation. Barriers stops the employee ot
perform their different types of work in effective manner. Apple is firm which is leading
producer of mobile which is provided to the customer. The manger of the organisation
implement different types of strategies which helps to motivate various types of employee
working in the organisation (Martin and Waring, 2013).
8

Lack of proper communication: If manager of the organisation do not able to
communicate with the various customer the manager do not able to know the demand and desire
of the different customer. By implementing effective communication system manger able to
communicate with the customer. It helps to know the different types of issues and problems
which are arises during performing various types of operation by the employee working in the
organisation. The management needs to ascertain various types of strategies and policies to
solve those issues and problem in effective manner. Maintaining effective communication
system organisation able to create effective communication system for the employee working in
the organisation.
Organisational cultural planning: The manager needs to create an effective
atmosphere within company which helps to increase the performance of employee working in
the organisation. This helps to increase the goals and objectives of organisation.
Lack of employment involvement: There are various types of views which are given by
the employee working in the organisation. The management needs to consider the views of
different employee working in the company. If the management ignore the views of employee
then it impact on effective decision in order to perform different operation of organisation. These
barriers impact on the environment of the organisation.
These types of barriers are recognise by the implementation of Force field Analyses which have
different stages which given:
Force field analysis:
Step 1: proposal for change: This step is concerned with the various types of conflicts
which are arises during performing various types of process of company because of changing
culture of organisation which stops the employee to acknowledge various changes implemented
by the organisation.
Step 2: Determine the changes: This phase is concerned with to determine various kind
of barriers and implement different types of strategies which aids to resolve the various types of
complexity and problems which are arises during various strategies in order to develop the
organisation in effective manner (Rodd, 2015).
Step 3: Assign score: The management needs to retain healthy relationship with the
employee working in the organisation. The manager of Apple Inc. communicate with the various
client to know the demand and desire of customer.
9

Step 4: Determine the force against change: This stage is concerned with the various
mistakes which is done by the employee and the management needs to implement various type
of strategies in order to find the cause of mistakes and take opinion to make an effective changes
in the organisation.
Step 5: Determine and implement: This is last phase in which employee perform various
types of initiative steps in order to create healthy environment which helps various employee to
perform different types of task which is assigned by the organisation.
TASK 4
P5: Different leadership approaches for dealing with change within organisation
There are different leadership approaches which determine by the managers and leaders
of the company in order to motivate and guide their employee to perform different types of work
in proper manner. The leaders and manager of the organisation plays an important role in order
to perform different functions of company in effective manner. It also helps to maintain an
effective workforce to perform various activities in stipulated time period. This helps to increase
the sales of different types of products in the marketplace. In context of Apple Inc. the manager
of the Apple Inc implement different types of strategies which helps to implement new and
innovative features in the various models employee working in organisation. There are various
types of leadership approaches which are implemented by the organisation in order to ascertain
goals and objectives of organisation. These leadership approaches aid to support different types
of approaches which aids to accomplish demand and desire of the customer. There are various
leadership approaches which are describe below:
Autocratic leadership approaches: This leadership is concerned on to accomplish
various task which is determine by various employee working in company. The manager gather
informations and views which helps to implement different types of approaches by which Apple
able to inculcate with the harsh situation in n effective manner ( Goeschel, 2011).
Democratic leadership style: this leadership approach is ascertain by the organisation in
order to encourage various employee to perform different types of functions of organisation in
effective manner. Apple Inc implement different types of guideline to employee in order to
motivate the employee working in the organisation. This helps to achieve goals and objectives of
10

organisation in effective manner. This leadership approaches help to improve the performance of
employee working in the organisation.
Laissez fair: This leadership style implement by the manger in order to resolve different
types of leadership approaches in order to achieve goals and objectives of organisation. This is
considered as the most effective leadership style for the organisation because this style is used
by the organisation in order to make effective decision to the organisation.
Transformational: this leadership style is used by the organisation in order to
maintained effectiveness in order to perform various types of operations of organisation in
effective manner. The manger of Apple Inc implement this leadership style helps to improve the
efficiency to perform different types of operations of organisation.
Transactional: This leadership style aids to provide guideline and direction in order to
retain healthy relationship with the customer. This helps to accomplish aims and objective of
organisation. This is improved by giving them reward, perks, and various incentives and many
others.
Source: ( Different kinds of Leadership Style, 2017)
11
Illustration 1: Different kinds of Leadership style

CONCLUSION
As per above mentioned report it has been assumed that there are two type drivers which
impact various operations of organisation in effective manner. In order to inculcate with the
different issues and problems. Organisation needs to implement different types of strategies and
policies which are used to improve the performance of employee working in the company.
12

REFERENCES
Books and Journals
Agostino, D., Arena, M. and Arnaboldi, M., 2013. Leading change in public organisations: the
role of mediators. Leadership & Organization Development Journal. 34(7). pp.596-
615.
Carter, L., and et. al., 2013. The Change Champion's Field Guide: Strategies and Tools for
Leading Change in Your Organization. John Wiley & Sons.
Colmer, K., Waniganayake, M. and Field, L., 2014. Leading professional learning in early
childhood centres: Who are the educational leaders?. Australasian Journal of Early
Childhood. 39(4). p.103.
France, A., 2014. Leading people through change.
Goeschel, C., 2011. The future of nursing: leading change, advancing health stories to ignite the
transformation. Nursing in critical care. 16(5). pp.217-219.
Goldstein, J., Sauer, P. and O'Donnell, J., 2014. Understanding factors leading to participation in
supplemental instruction programs in introductory accounting courses. Accounting
Education. 23(6). pp.507-526.
Hughes, M., 2016. Leading changes: Why transformation explanations fail. Leadership. 12(4).
pp.449-469.\
Martin, G. P. and Waring, J., 2013. Leading from the middle: constrained realities of clinical
leadership in healthcare organizations.Health:. 17(4). pp.358-374.
Meaklim, T. and Sims, J., 2011. Leading powerful partnerships—A new model of public sector
leadership development. International Journal of Leadership in Public Services. 7(1).
pp.21-31.
Rodd, J., 2015. Leading Change in the Early Years. McGraw-Hill Education (UK).
Ryan, L., 2013. Leading change through creative destruction: how Netflix’s self-destruction
strategy created its own market. International Journal of Business Innovation and
Research. 7(4). pp.429-445.
Veon, R. E., 2014. Leading change: The art administrator’s role in promoting creativity. Art
Education. 67(1). pp.20-26.
Whitaker, T., 2013. Leading school change: 9 strategies to bring everybody on board.
Routledge.
Zhu, Y., and et. al., 2011. Understanding geophysical responses of shale-gas plays. The Leading
Edge. 30(3). pp.332-338.
Online
Different leadership styles 2016. [Online]. Available
through:<https://blog.wisdomjobs.com/different-leadership-styles-effective-
management/>
13