Innovation Management Plan for Apple's Self-Driving Car (MGT5MIO)

This report presents an innovation management plan for Apple, focusing on the development of self-driving vehicles. It begins with an elevator pitch to Apple's CEO, highlighting the company's potential to diversify its offerings and enter the autonomous vehicle market. The plan leverages Apple's existing technologies such as AI, navigation, and CarPlay to create a seamless user experience and competitive advantage. The report discusses the rationale for entering this market, considering competitors like Google, Microsoft, and Amazon, and proposes strategies to connect current Apple services with self-driving car technology. The report also considers potential challenges, such as the development of alternative transportation methods and the need to manufacture cars for both consumers and other companies. The plan suggests a timeline for development, including the production of self-driving cars by 2024. The report includes a detailed innovation plan covering market analysis, technology integration, and a strategic approach to ensure Apple's continued success in a competitive landscape. The plan also takes into consideration the future development of ecosystems by competitors and the rise of alternative transportation methods like Hyperloop.

Transcript
Hello. As the CEO of Apple, you know that the company has gained a huge success due to its
ability to offer innovative products to its customers while maintaining their security.
Previous major innovative milestones of Apple, such as iPod, iTunes, AppStore and ECG
feature in Apple Watch Series 4, has expanded the growth of the company in different
industries. However, other competitors of Apple are diversifying their offering by entering
into new markets which will create challenges for Apple in the future. Therefore, I am
pitching you an idea about ‘Self-driving Vehicles’ manufactured by Apple that will enable the
company to sustain its profitability by diversifying its offerings and reaching a new customer
base. This idea is suitable for Apple since the company has already invested in a number of
technologies that will assist it in manufacturing self-driving vehicles such as artificial
intelligence (AI), navigation, Maps, sensors and CarPlay. Through these technologies, Apple
will be able to make sure that it will provide a unique experience to its customers than
compared to other automobile manufacturers that did not have experience with hardware,
software, design and safety.
This idea mainly focuses on connecting current Apple’s products and services will its self-
driving car technology that will provide the company an edge over other self-driving
automobile manufacturers such as Tesla, BMW and Audi. The company should enter into
this market because its competitors such as Google, Microsoft and Amazon have already
implemented their programs to develop self-driving technology on their own. In case these
companies are able to develop effective self-driving technology, then it will become
challenging for Apple to retain its customers. However, this issue can be resolved, and the
future profitability of Apple can be increased by investing in self-driving technology.
Currently, Apple offers services to its customers through iPhone, iPod, iTunes, CarPlay,
Apple Music and others and these will be available in the self-driving car as well for
entertainment and productivity purposes of customers. This technology will allow Apple to
connect its devices with the car to provide a seamless connection while ensuring data
security of customers. Apple will also be able to commercialise this technology by
manufacturing cars not only for customers, but it can sell them to other companies for
taxies as well. This will allow Apple to offer a ubiquitous environment to its customers while

also ensuring that it maintains its competitive advantage over its competitors. In future, the
development of a similar ecosystem by Google for Android users and popularity of
alternative transportation methods such as Hyperloop might affect this idea which should
be taken into consideration by Apple based on which it should design and manufacture its
self-driving cars by 2024.