Marketing Fundamentals: Apple's Stakeholder Engagement and Marketing

This report provides a comprehensive analysis of Apple's marketing fundamentals, delving into how the company generates value for its customers and engages with stakeholders. The introduction sets the stage by defining marketing and its importance in satisfying customer needs, using Apple as a case study. The main body examines the role of marketing in creating customer value through strategies like discounts and special offers. It also explores different marketing roles, such as meeting customer needs, ensuring organizational survival, and widening market reach. Furthermore, the report analyzes stakeholder engagement, distinguishing between internal and external stakeholders and their impact on marketing activities. The report concludes by summarizing the key findings and emphasizing the significance of marketing for organizational success and growth. The report is well-structured, providing a clear understanding of Apple's marketing practices and their broader implications.

Marketing Fundamentals

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing signifies strategy that brands adopt to promote goods and services for its user. It
is signifies process of manufacturing products as per need of customer that help in increasing
sales of organisation in future period of time. The fundamental of marketing is process through
which the person emphasis on fulfilling requirement of customer and also providing them worth.
It is important to increase understanding regarding product, price, process, place, and promotion
people, physical evidence as well as many more. In this assignment, the organisation is taken
named as Apple. It is international company that provides different type of products such as
iPhone, iPad, and consumer electronics and so on. This assignment provide information
regarding role of marketing that help in generating value for its user and stakeholder engagement
that imposes direct effect on marketing activity of company (Boshnakova and Goldblatt, 2017).
Background of company
Apple is international company that provides different type of products such as iPhone, iPad, and
consumer electronics and so on.
The mission of Apple is to provide specific products to its user for satisfying their need.
In addition to this, the vision is to achieve leading position across world.
And, their objective is to increase sales by 20% in upcoming 6 months and capture larger
market share in upcoming 3 months.
MAIN BODY
The marketing role helps in generating value for user
The marketing role is to generate value for goods and services. They focus on sharing
information regarding need and wants of customer at marketplace. The marketer focuses on
helping user in order to increasing their understanding regarding new product. The marketing is
the process of generating message regarding goods and services and communicating message in
proper manner to its user. The marketing is determined is in the form of involving press release,
advertisement in order to communicate with its user during particular phase of time period. In
addition to this, marketing is important because it gets attention of target audience and generates
interest in offering during particular phase of time period. Apart from this, Marketing is not
determined as an advertisement as well as selling it involves everything that company do for
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satisfying need and want of customer. Therefore, the role of marketing plays very important role
in generating value for its customers. It is necessary for marketer to come up along with
innovative product and also define their feature as well as advantages in order to satisfy need and
want of customer. In addition to this, the focus is on setting reasonable price and according to its
competitive firm during the period of time. The marketer of Apple Company focuses on setting
price according to its competitive firm such a Samsung, P&G, Dell and many more. In addition
to this, they also emphasize on maintaining appropriate relationship with its customers that help
in creating value of its customer at marketplace. Therefore, it is assess that marketing is very
important for generating worth for its user during particular phase of time period. For example,
the marketing team of Apple Company focuses on launching new iPhone and the objective of
company is to announce or launch its new phone, maintain excitement regarding new features as
well as provide education to potential user regarding advanced technology involved in phone.
Therefore the marketing manager focuses on assessing most innovative method to get message
reach to its user regarding new iPhone. Their main purpose is to provide information regarding
new product and also analysing their need that help in targeting large number of customers
during particular phase of time period (Castaldo, Grosso and Premazzi, 2020).
There are different types of strategies that are used by business organisation in order to
generate value for its customer that is going to be mentioned below:
Discounts the organisation focuses on providing discount to its customer that help in
increasing sales of Organisation in future period of time. In addition to this, they influence
customer towards product and increasing their excitement regarding the new features that help in
enhancing profit margin of company in future period of time.
Special offer gratitude as well as gift which is given to customer so that customer feel
valued and it aids assistance in increased loyalty towards their services during particular phase of
time period. They provide special offer to its user that increases their experience level towards
services provided by them.
Subscription services subscription facility provided to its customer that help in increasing
loyalty and trust of customer during particular phase of time. It also aids assistance in increasing
experience level of user towards services provided by business organisation during particular
phase of time period.
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There are different role of marketing that generate value for user that is going to be given
beneath:
The role of marketing helps in generating value for its customer. Therefore, the Apple
company focuses on assessing role of marketing that create value for customers such as meet
customer needs and wants and providing them superior quality products and services to them in
order to satisfy them.
Meet customer needs and wants the marketer assessing need and requirement of
customer by using effective marketing tactics. Their focus is on influencing need of customer in
order to satisfy them. The main purpose is to provide them superior quality product and services
in to its customers for satisfying. In addition to this, the Apple company focuses on analysing
need that help in and providing them product according to their needs that aids assistance in
increasing sales in future period of time.
Ensure organisation survival growth and reputation the business organisation focuses
on maintaining appropriate focuses on retaining customers and enhancing market share during
particular phase of time period. The marketer of Apple focuses on accomplishing their objective
by satisfying their need beyond customer expectation. Apart from this, the Apple focuses on
retaining customers by providing new product with new features that increases excitement level
of customer so that they fulfil their need during particular phase of time period.
Widen market: marketing focuses on adopting mass communication techniques like
advertisements, sales, event marketing in order to promote goods in an appropriate manner.
Furthermore, they focus on adopting different program that helps in building image of
organisation during particular phase of time period. The revolution within media technology
possesses marketing in more interactive manner (Chandra, 2020).
Adopting right price: Price is determined as important element in marketing mix because
it creates revenue. The marketing assistant setting reasonable prices, implementing proper
changes and also maintain process exchanging. They focus on providing products and services at
reasonable price to its customer in order to satisfy them. Herein, the marketing team of Apple
focuses on providing superior quality products and services to its customer according to their
need that helps in satisfying them. They conduct appropriate research in order to analyse strategy
of competitive firm that helps them in deciding price of goods.
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Better product offering most organisations marketing their product by using attractive
packaging during particular phase of time period. Their services are determined as intangible as
well as inseparable. The marketing is very important in designing and handling goods that is
offered by company. The Apple company focuses on providing attractive as well as superior
quality product and services to its user for retaining them longer period of time. For example, the
marketing team of Apple Company focuses on launching new iPhone and the objective of
company is to announce or launch its new phone, maintain excitement regarding new features as
well as provide education to potential user regarding advanced technology involved in phone.
Creator utility the product utility is generated by using marketing tactics. And, it is
determined as a capability of good to satisfy needs and wants of user. The term marketing
generates time, information and form utility.
Management of demand marketer are determined as a skilled professional which is
important in influencing demand of user. The organisation emphasised on dealing with different
demand of customer in order to satisfy them. In addition to this, Apple Company focuses on
analysing or managing demand of customer in providing them product according to their need
and requirement during the period of time.
Face Competition: Competition is significant in current global market and it aids
assistance in maintaining proper balance between expectation of user and its competitive firm by
controlling market in close way. The organisation focuses on providing superior product and
services to its customer in order to retain them for longer period of time.
Discharge social responsibility rising expectation of customer, government pressure as
well as environmental degradation force organisation to increase their social responsibility that is
helpful in increasing brand image or reputation of company in future period of time. The
management team of Apple focuses on fulfilling their social responsibility by providing them
product that satisfies their requirements (Honea, Castro and Peter, 2017).
Economic growth marketing is also helpful in creating value for its customers because it
is helpful in growth of economy in future time period and increases living standard of individual
person in society therefore the whole growth of economics is boosted due to marketing.
Brand management brand management is significant element for organisation that assists
in retaining user within market for longer time period. Their purpose is to provide superior
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quality product and services in less price that help in handling brand in more appropriate manner.
It is helpful in increasing experience level of user in upcoming period of time.
Therefore, it has been analysed that marketing role is to generate value for goods and
services. They focus on sharing information regarding need and wants of customer at
marketplace. The marketer focuses on helping user in order to increasing their understanding
regarding new product that creates excitement in them so that they execute their work in an
appropriate manner. Marketing is very important for success as well as growth of organisation
and there are different functions related to marketing and that is understood by adopting different
kind of strategy of business organisation in more appropriate manner. The purpose is to assess
need and want of customer in providing them product according to their need that help in
increasing sales and profit margin of organisation in future period of time (Kalmpourtzis, 2018).
Stakeholder engagement as well as their effect on marketing activities & functions of
organisation
The stakeholder is determined as an individual person who possesses interest in company
and it enforces direct effect on company. There are various types of stakeholder like investor,
supplier, and user as well as so on. Through enhancing attention in respect of corporate social
responsibility, the stakeholder concept is extended in respect of government, communities as &
trade association. Therefore, there are different kinds of stakeholder of Apple Company such as
customers, investors, subordinate and their emphasis on organising different task in proper
manner. There are different types of stakeholders such as internal and external stakeholders that
are going to be mentioned below:
Internal stakeholders are individual person who possess interest within company by
adopting relationship employment, investment and many more. In addition to this, the External
stakeholders are determined as individual person that do not execute their work in an
appropriate manner within company but it is impacted by action and outcome of company. There
are different types of internal as well as external stakeholder of Apple that is given beneath:
External stakeholders
Supplier is considered as an external stakeholder offer different kind of goods and
services to its customers that aids assistance in enhancing sales and profit margin of company in
upcoming time period. Therefore, the primary purpose is to supply product to company that
imposes positive impact in upcoming time period (Yoshida, Yagi and Garrod, 2020).
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Customer is determined as external stakeholders of company. The primary purpose of
manager of Apple is to offer unique goods and services to customer for satisfying their needs.
They use different kinds of resources are also maintain proper strategy for satisfying need and
requirement of user during particular phase of time period. Their primary purpose is to retain
customer for a longer period of time by satisfying their need.
Communities: The communities are determined as a major stakeholder in organisation
because the community as well as company are mutually advantageous in various ways and
affected by job creation, economic improvement and many more.
Government has determined as a major stakeholder of organisation. They collect as well
as gather tax from organisation and from its subordinate during particular phase of time period.
Internal stakeholders
Owner is considered as internal stakeholders of company. The owner is determined as a
person that operates their business in proper way that assists in enhancing productivity and
performance level in upcoming time period. In reference of Apple, the owner of company
emphasised on performing various activities as well as task in proper way.
Investor is determined as individual person who possess right to contain appropriate
information such as regular financial statement through which they emphasize on taking
appropriate decisions for increasing investment of money in company during the period of time.
Employee signifies as individual person who emphasis on organising different tasks as
well as activity within company in proper way. It is helpful in bringing positive atmosphere for
executing different task in an appropriate manner (Mathewson and Moran, 2016).
On the basis of above given stakeholder, it is analyse that stakeholder analysis is
determined as a activity that aids assistance in assessing individual person and the project is start
as per effort or contribution level that is included in project as well as how superior person
communicate with stakeholder during particular phase of time period. Therefore, there different
kind of stakeholder of organisation is customer, government, subordinate of company. They
organised CSR activity and session for improving its implementation in offering support to
nation or community. In addition to this, it aids assistance in retaining or sustaining loyal
customer that enforces favourable effect on image of organisation. It helps in offering better and
superior return to its stakeholders that is used in making proper relation with them during the
period of time. In assistance of this, the company focuses on communicating policy of
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organisation in proper way during the period of time. Increasing involvement of stakeholders is
important for success and growth of organisation. The company must possess clear vision in
respect of strategies that help in taking appropriate action in order to conduct their activities in an
appropriate manner. The advantages of increase in involvement of stakeholder is it make sure
that company possess clarity and also shared vision between to its key influencer and also aids
assistance in reducing risk within business organisation and increasing governance during the
period of time. Through increase in involvement of stakeholder, it helps the organisation in
communicating and increasing understanding regarding stakeholder of organisation and they are
capable to increase understanding what they need and when. Therefore it helps organisation in
making appropriate plan that must be achieved it in timely manner. In context of Apple, they
focus on considering higher performance in order to satisfying interest of different stakeholder
by fulfilling corporate social responsibility. The organisation satisfies interest of customer,
employee as well as industry during the period of time. The Apple provides opportunity to
increase CSR in addressing interest of worker of organisation in supply chain. Therefore, the
organisation also focuses on maintaining CSR in order to increase whole compliance in supply
chain during particular phase of time period (Van Doesum and Van Kesteren, 2016).
CONCLUSION
On the basis of above given report, it has been analysed that marketing signifies strategy
that brands adopt to promote goods and services for its user. It is signifies process of
manufacturing products as per need of customer that help in increasing sales of organisation in
future period of time. The fundamental of marketing is process through which the person
emphasis on fulfilling requirement of customer and also providing them worth. They will offer
information in respect of background of company and its product and services. Moreover, they
also provide explanation regarding internal as well as external stakeholder and also they provide
information regarding role of marketing that help in generating value for its customers during
particular phase of time period.
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REFERENCES
Books and Journal
Boshnakova, D. and Goldblatt, J., 2017. The 21st century meeting and event Technologies:
Powerful tools for better planning, marketing, and evaluation. CRC Press.
Castaldo, S., Grosso, M. and Premazzi, K., 2020. Retail and channel marketing. Edward Elgar
Publishing.
Chandra, P., 2020. Fundamentals of Financial Management|. McGraw-H
Honea, H., Castro, I.A. and Peter, P., 2017. Evidence items as signals of marketing competencies
and workplace readiness: A practitioner perspective. Journal of Marketing Education, 39(3),
pp.145-161.
Kalmpourtzis, G., 2018. Educational Game Design Fundamentals: A journey to creating
intrinsically motivating learning experiences. CRC Press.
Mathewson, J. and Moran, M., 2016. Outside-in marketing: using big data to guide your content
marketing. IBM Press.
Van Doesum, A. and Van Kesteren, H., 2016. Fundamentals of EU VAT law. Kluwer Law
International BV.
Yoshida, S., Yagi, H. and Garrod, G., 2020. Determinants of farm diversification:
entrepreneurship, marketing capability and family management. Journal of Small Business &
Entrepreneurship, 32(6), pp.607-633.
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