This report provides a comprehensive analysis of Apple Inc., examining its strengths, weaknesses, opportunities, and threats through a SWOT analysis. It also delves into the external environment using a PESTLE analysis, considering political, economic, social, technological, legal, and environmental factors impacting the company. Furthermore, the report explores Apple's market segmentation, targeting, and positioning (STP) strategy. The analysis highlights Apple's global operations and its strategic use of innovation and technology. The report concludes with recommendations for Apple to maintain its competitive advantage and maximize market opportunities, emphasizing the importance of continuous innovation and strategic decision-making. References include various academic sources that support the analysis.
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