This essay provides a microeconomic analysis of Apple's market strategy, exploring key principles such as production possibility frontier (PPF), demand and supply, market equilibrium, elasticity of demand, and utility. It examines Apple's strategic decisions, including shifting production focus from i-pod to i-pad, the impact of changing demand on iPhone prices, and the role of inelastic demand in driving revenue growth. The analysis incorporates real-world examples and data from various sources to illustrate these economic concepts in the context of Apple's business operations. The essay concludes by highlighting the significance of understanding microeconomic principles for comprehending Apple's success and market dynamics. The document is available on Desklib, a platform that provides students with access to a variety of study tools, including solved assignments and past papers.