Investigating Talent Management Practices at Apple Inc. Project
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Project
AI Summary
This project investigates talent management strategies within Apple Inc., aiming to understand how the company attracts and retains top talent. It begins with an introduction to talent management and its importance, followed by a project management plan outlining scope, budget, and timeline. The project utilizes a work breakdown structure and Gantt chart for organization. Research methods include primary data collection through questionnaires and quantitative analysis. The questionnaire explores employee awareness, the impact of talent management, challenges faced, and strategies employed. The project analyzes the collected data through frequency tables and discusses the role of training and development in managing talent and reducing employee turnover. The project seeks to provide insights into Apple's talent management practices and their impact on business success.

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Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1................................................................................................................................................3
P2................................................................................................................................................4
P3................................................................................................................................................5
TASK 2............................................................................................................................................7
P4................................................................................................................................................7
TASK 3..........................................................................................................................................10
P5..............................................................................................................................................10
P6..............................................................................................................................................19
TASK 4..........................................................................................................................................19
P7..............................................................................................................................................19
REFERENCES..............................................................................................................................21
2
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1................................................................................................................................................3
P2................................................................................................................................................4
P3................................................................................................................................................5
TASK 2............................................................................................................................................7
P4................................................................................................................................................7
TASK 3..........................................................................................................................................10
P5..............................................................................................................................................10
P6..............................................................................................................................................19
TASK 4..........................................................................................................................................19
P7..............................................................................................................................................19
REFERENCES..............................................................................................................................21
2

Title: Considering a Strategic Approach to Talent Management
INTRODUCTION
Talent management is referring to the constant procedure that includes attracting as well as
retaining high quality of employees, developing worker’s skills and at the same time also
motivating them to improve their productivity level at working area. Basically, the main purpose
of managing talent is to create a motivated workforce so that long term success can be easily
attained (Vaiman and et. Al., 2018). In this manager of the company focus on increasing
employee involvement and influence them to take initiative to give their best efforts for
accomplishment of all the set goals and objectives in stipulated time frame. Current project is
based in Apple Inc. is an American multinational technology that operate their business in over
the world. It designs, develop and sell consumers computer software, electronics and online
services. Company also focus on managing their talent to successfully operating their business at
global level.
TASK 1
P1
Project aim
To investigate the impact of different talent management strategies in attracting and
retaining top talent within the company. A study on Apple.
Project objectives
ï‚· To explore the role of talent management in business organization.
ï‚· To determine the issues faced by Apple at the time of inviting as well as retaining top
talent at workplace.
ï‚· To identify the different talent management strategies used by Apple to attract and retain
valuable workers?
Project questions
ï‚· What is the role of talent management in business organization?
ï‚· What are the major issues faced by Apple at the time of inviting as well as retaining top
talent at workplace?
ï‚· What are the different talent management strategies used by Apple to attract and retain
valuable workers?
3
INTRODUCTION
Talent management is referring to the constant procedure that includes attracting as well as
retaining high quality of employees, developing worker’s skills and at the same time also
motivating them to improve their productivity level at working area. Basically, the main purpose
of managing talent is to create a motivated workforce so that long term success can be easily
attained (Vaiman and et. Al., 2018). In this manager of the company focus on increasing
employee involvement and influence them to take initiative to give their best efforts for
accomplishment of all the set goals and objectives in stipulated time frame. Current project is
based in Apple Inc. is an American multinational technology that operate their business in over
the world. It designs, develop and sell consumers computer software, electronics and online
services. Company also focus on managing their talent to successfully operating their business at
global level.
TASK 1
P1
Project aim
To investigate the impact of different talent management strategies in attracting and
retaining top talent within the company. A study on Apple.
Project objectives
ï‚· To explore the role of talent management in business organization.
ï‚· To determine the issues faced by Apple at the time of inviting as well as retaining top
talent at workplace.
ï‚· To identify the different talent management strategies used by Apple to attract and retain
valuable workers?
Project questions
ï‚· What is the role of talent management in business organization?
ï‚· What are the major issues faced by Apple at the time of inviting as well as retaining top
talent at workplace?
ï‚· What are the different talent management strategies used by Apple to attract and retain
valuable workers?
3
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P2
It is formal document that mainly explains how project is going to carried out. This mainly
outlines scope, budget, timeline, goals and the deliverables of project. It is necessary for keeping
project on the track in an effective manner. The project management plan is necessary because
this assures the proper expectations which set around what can be provided and when (van den
Broek, Boselie and Paauwe, 2018). The better project managers should able to be negotiate the
reasonable and the achievable deadlines. The different aspects regarding project management
plan mention below:
Cost- It is one of the main factor in the project management plan that is essential to
undertake the project related activities in substantial way. In relation to Apple organisation, they
needed around £200 in order to doing the whole project activities.
Scope- It is compulsory for a company to define scope of project on the basis of study and
trying to find out the effective ways. In regards to Apple company, it will analyse the way to find
out the talented employees at workplace and also sustain them at workplace in different countries
in which company is currently operating. the main focus of Apple company is to provide the
better services to customers through online so that they can be satisfied.
Time- This aspect of project management plan is related to time period that an
organisation needed to finishing project activities successfully. This will help in gaining the
positive outcomes of project within set period of time. For complete all the project related
activities, there will be requirement of 3 to 4 months. From this, company can able to expand its
business at global level by hiring talented employees.
Quality- It is based to the services quality which an organisation is going to offer to end
customers in order to satisfy their needs and demands in an effective manner. In context to
Apple, it adopts the different ways to make improvement in quality of its products (Koch, Gerber
and De Klerk, 2018). To improving quality at large scale, company need to hire the well trained
employees, adopt the advanced technology which help in make the quality of products better and
satisfy customer requirements.
Communication- It is related to process that company used to interacting with the
customers and employees as well. Apple company used the different communication ways to
interact with the employees such as E- mail, telephone and other ways. For communication with
the customers, company used different social media channels.
4
It is formal document that mainly explains how project is going to carried out. This mainly
outlines scope, budget, timeline, goals and the deliverables of project. It is necessary for keeping
project on the track in an effective manner. The project management plan is necessary because
this assures the proper expectations which set around what can be provided and when (van den
Broek, Boselie and Paauwe, 2018). The better project managers should able to be negotiate the
reasonable and the achievable deadlines. The different aspects regarding project management
plan mention below:
Cost- It is one of the main factor in the project management plan that is essential to
undertake the project related activities in substantial way. In relation to Apple organisation, they
needed around £200 in order to doing the whole project activities.
Scope- It is compulsory for a company to define scope of project on the basis of study and
trying to find out the effective ways. In regards to Apple company, it will analyse the way to find
out the talented employees at workplace and also sustain them at workplace in different countries
in which company is currently operating. the main focus of Apple company is to provide the
better services to customers through online so that they can be satisfied.
Time- This aspect of project management plan is related to time period that an
organisation needed to finishing project activities successfully. This will help in gaining the
positive outcomes of project within set period of time. For complete all the project related
activities, there will be requirement of 3 to 4 months. From this, company can able to expand its
business at global level by hiring talented employees.
Quality- It is based to the services quality which an organisation is going to offer to end
customers in order to satisfy their needs and demands in an effective manner. In context to
Apple, it adopts the different ways to make improvement in quality of its products (Koch, Gerber
and De Klerk, 2018). To improving quality at large scale, company need to hire the well trained
employees, adopt the advanced technology which help in make the quality of products better and
satisfy customer requirements.
Communication- It is related to process that company used to interacting with the
customers and employees as well. Apple company used the different communication ways to
interact with the employees such as E- mail, telephone and other ways. For communication with
the customers, company used different social media channels.
4
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Risk- This is related with the activities in project and find out the effective ways to
overcome from them in significant manner (Gope, Elia and Passiante, 2018). There are different
risks included in the project such as technological, human resource, financial and others.
Resources- These are helpful in doing the project in right direction. The effective
resources are helpful in completion of project successfully in right direction. The different
resources required for doing the project are manpower, financial resources, technological and
many more. These all the resource will help in completing the activities of project and getting the
positive outcomes effectively.
P3
Work breakdown structure
In the project management, Work breakdown structure is deliverable oriented project
breakdown in to the small components. It mainly organises work of a team in to the manageable
sections. This is one of the effective tool that mainly use technique and necessary project
management documents. The Work breakdown structure is corner store of better project related
planning, monitoring, controlling and also reporting. All work can be contained within Work
breakdown structure is to be determines, scheduled and also budgeted.
Gantt chart
5
overcome from them in significant manner (Gope, Elia and Passiante, 2018). There are different
risks included in the project such as technological, human resource, financial and others.
Resources- These are helpful in doing the project in right direction. The effective
resources are helpful in completion of project successfully in right direction. The different
resources required for doing the project are manpower, financial resources, technological and
many more. These all the resource will help in completing the activities of project and getting the
positive outcomes effectively.
P3
Work breakdown structure
In the project management, Work breakdown structure is deliverable oriented project
breakdown in to the small components. It mainly organises work of a team in to the manageable
sections. This is one of the effective tool that mainly use technique and necessary project
management documents. The Work breakdown structure is corner store of better project related
planning, monitoring, controlling and also reporting. All work can be contained within Work
breakdown structure is to be determines, scheduled and also budgeted.
Gantt chart
5

It is a kind of the bar char that mainly illustrate project schedule. This is used in the
project management and useful tool that showing the activities against time. In Gantt chart, each
activity is signified through bar, length and position of bar mainly reflects begin date, duration
and the end date regarding activity (Foster and et. Al., 2017). Other than this, Gantt chart is
visual view of the schedule of task over period of time. It is applied for development the projects
of all the sized and they are more beneficial way of presentation about work scheduled to be
done in particular time period. The main purpose of this tool is to assisting in planning and also
scheduling project of all the sized although they are useful for simplifying the difficult project.
6
project management and useful tool that showing the activities against time. In Gantt chart, each
activity is signified through bar, length and position of bar mainly reflects begin date, duration
and the end date regarding activity (Foster and et. Al., 2017). Other than this, Gantt chart is
visual view of the schedule of task over period of time. It is applied for development the projects
of all the sized and they are more beneficial way of presentation about work scheduled to be
done in particular time period. The main purpose of this tool is to assisting in planning and also
scheduling project of all the sized although they are useful for simplifying the difficult project.
6
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TASK 2
P4
In order to undertake research activities, it is an important section in which researcher use
various methods and approaches to gather reliable information as per research area as well. For
making a successful project, investigator is accountable for choosing an applicable technique as
it may assist in improving the chances of acquiring valid information.
Primary method- It is clarified as practice used by an investigator to acquire the data than
based on gathered data from previous done investigation (Grissom and Bartanen, 2019). This is
carried out to discourse certain issues that need an in- depth analysis. The various foundations to
collect the primary method are questionnaire, observation, interviews and others.
7
P4
In order to undertake research activities, it is an important section in which researcher use
various methods and approaches to gather reliable information as per research area as well. For
making a successful project, investigator is accountable for choosing an applicable technique as
it may assist in improving the chances of acquiring valid information.
Primary method- It is clarified as practice used by an investigator to acquire the data than
based on gathered data from previous done investigation (Grissom and Bartanen, 2019). This is
carried out to discourse certain issues that need an in- depth analysis. The various foundations to
collect the primary method are questionnaire, observation, interviews and others.
7
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Secondary method- This is gathered through someone than actual user. This method is the
time saving and cost saving also. The different sources to acquire the data from secondary
method are books, articles, journals, scholars and internet sources.
As per current project activities, project manager will apply primary method of data
collection in which structured questionnaire is prepared that includes various close-ended
questions put in front of chosen participants to recognise their view points about the investigation
topic and area.
Qualitative method- This mainly contains assembly and also investigative the non-
numerical data in order to understand the opinions, experiences and the concepts. This is mainly
used to assemble in- depth understandings into issue or generate the new ideas for an
examination.
Quantitative method- This method is mainly emphasizing the objective measurement and
numerical analysis of collection of data. It is research strategy that mostly focus on quantifying
gathering and analysing data. The quantitative method is formed from deductive approach where
the emphasis is mostly placed on testing theory. In regards to this, careful understanding of the
numbers to predict future of services or products and make modifications accordingly (Chan,
Ngai and Moon, 2017).
For undertaking current project activities, quantitative method will be effective as it helps
investigator in gathering measurable data that provide valid and authentic outcomes at the end of
the project.
Questionnaire
Q1) Are you aware about the concept of talent management?
a) Yes
b) No
Q2) Does managing talent at working area is important for company?
a) Yes
b) No
Q3) What is the impact of talent management within the business organization?
a) Positive
b) Negative
c) Neutral
8
time saving and cost saving also. The different sources to acquire the data from secondary
method are books, articles, journals, scholars and internet sources.
As per current project activities, project manager will apply primary method of data
collection in which structured questionnaire is prepared that includes various close-ended
questions put in front of chosen participants to recognise their view points about the investigation
topic and area.
Qualitative method- This mainly contains assembly and also investigative the non-
numerical data in order to understand the opinions, experiences and the concepts. This is mainly
used to assemble in- depth understandings into issue or generate the new ideas for an
examination.
Quantitative method- This method is mainly emphasizing the objective measurement and
numerical analysis of collection of data. It is research strategy that mostly focus on quantifying
gathering and analysing data. The quantitative method is formed from deductive approach where
the emphasis is mostly placed on testing theory. In regards to this, careful understanding of the
numbers to predict future of services or products and make modifications accordingly (Chan,
Ngai and Moon, 2017).
For undertaking current project activities, quantitative method will be effective as it helps
investigator in gathering measurable data that provide valid and authentic outcomes at the end of
the project.
Questionnaire
Q1) Are you aware about the concept of talent management?
a) Yes
b) No
Q2) Does managing talent at working area is important for company?
a) Yes
b) No
Q3) What is the impact of talent management within the business organization?
a) Positive
b) Negative
c) Neutral
8

Q4) What are the top Reasons for Apple to invest in talent management?
a) Attracting and retaining talent
b) Higher client satisfaction
c) Improve business performance
d) Engaged employees
Q5) As per your point of view, what are the major challenges that Apple can face at the
time of managing their top talent?
a) Lack of employee engagement
b) Lack of diversity
c) Lack of key leadership successors
d) Competition for talent
Q6) What are the different talent management strategies used by Apple to attract and
retain their talent at workplace?
a) Understand the power of job descriptions
b) Provide continuous training and development opportunities
c) Cultivate an honest career path
d) Assess candidate cultural fit
Q7) Why talent management is so important for Apple?
a) It allows companies to stay competitive
b) It drives innovation
c) It leads to strong employer branding
d) It decreases turnover
Q8) According to you, what kind of talent management model can have applied by
company to reduce employee turnover?
a) Planning
b) Attracting
c) Developing
d) Retaining
e) Transitioning
Q9) What is the role of training and development programs in managing talent at
workplace of Apple?
9
a) Attracting and retaining talent
b) Higher client satisfaction
c) Improve business performance
d) Engaged employees
Q5) As per your point of view, what are the major challenges that Apple can face at the
time of managing their top talent?
a) Lack of employee engagement
b) Lack of diversity
c) Lack of key leadership successors
d) Competition for talent
Q6) What are the different talent management strategies used by Apple to attract and
retain their talent at workplace?
a) Understand the power of job descriptions
b) Provide continuous training and development opportunities
c) Cultivate an honest career path
d) Assess candidate cultural fit
Q7) Why talent management is so important for Apple?
a) It allows companies to stay competitive
b) It drives innovation
c) It leads to strong employer branding
d) It decreases turnover
Q8) According to you, what kind of talent management model can have applied by
company to reduce employee turnover?
a) Planning
b) Attracting
c) Developing
d) Retaining
e) Transitioning
Q9) What is the role of training and development programs in managing talent at
workplace of Apple?
9
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a) Provide learning opportunities to workers
b) Motivate employee to perform their role
c) Improve employee engagement
Q10) According to you, talent management help Apple in retaining their staff members?
a) Yes
b) No
Q11) Suggest the ways by which Apple can manage their talents to attain higher success at
market place.
TASK 3
P5
Frequency table
Q1) Are you aware about the concept of talent management? Frequency
a) Yes 30
b) No 10
Q2) Does managing talent at working area is important for
company?
Frequency
a) Yes 35
b) No 5
Q3) What is the impact of talent management within the business
organization?
Frequency
a) Positive 20
b) Negative 15
c) Neutral 5
Q4) What are the top Reasons for Apple to invest in talent
management?
Frequency
a) Attracting and retaining talent 18
b) Higher client satisfaction 10
c) Improve business performance 8
d) Engaged employees 4
10
b) Motivate employee to perform their role
c) Improve employee engagement
Q10) According to you, talent management help Apple in retaining their staff members?
a) Yes
b) No
Q11) Suggest the ways by which Apple can manage their talents to attain higher success at
market place.
TASK 3
P5
Frequency table
Q1) Are you aware about the concept of talent management? Frequency
a) Yes 30
b) No 10
Q2) Does managing talent at working area is important for
company?
Frequency
a) Yes 35
b) No 5
Q3) What is the impact of talent management within the business
organization?
Frequency
a) Positive 20
b) Negative 15
c) Neutral 5
Q4) What are the top Reasons for Apple to invest in talent
management?
Frequency
a) Attracting and retaining talent 18
b) Higher client satisfaction 10
c) Improve business performance 8
d) Engaged employees 4
10
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Q5) As per your point of view, what are the major challenges that
Apple can face at the time of managing their top talent?
Frequency
a) Lack of employee engagement 10
b) Lack of diversity 10
c) Lack of key leadership successors 10
d) Competition for talent 10
Q6) What are the different talent management strategies used by
Apple to attract and retain their talent at workplace?
Frequency
a) Understand the power of job descriptions 15
b) Provide continuous training and development opportunities 10
c) Cultivate an honest career path 10
d) Assess candidate cultural fit 5
Q7) Why talent management is so important for Apple? Frequency
a) It allows companies to stay competitive 10
b) It drives innovation 10
c) It leads to strong employer branding 10
d) It decreases turnover 10
Q8) According to you, what kind of talent management model can
have applied by company to reduce employee turnover?
Frequency
a) Planning 10
b) Attracting 8
c) Developing 9
d) Retaining 8
e) Transitioning 5
Q9) What is the role of training and development programs in
managing talent at workplace of Apple?
Frequency
a) Provide learning opportunities to workers 20
b) Motivate employee to perform their role 10
c) Improve employee engagement 10
11
Apple can face at the time of managing their top talent?
Frequency
a) Lack of employee engagement 10
b) Lack of diversity 10
c) Lack of key leadership successors 10
d) Competition for talent 10
Q6) What are the different talent management strategies used by
Apple to attract and retain their talent at workplace?
Frequency
a) Understand the power of job descriptions 15
b) Provide continuous training and development opportunities 10
c) Cultivate an honest career path 10
d) Assess candidate cultural fit 5
Q7) Why talent management is so important for Apple? Frequency
a) It allows companies to stay competitive 10
b) It drives innovation 10
c) It leads to strong employer branding 10
d) It decreases turnover 10
Q8) According to you, what kind of talent management model can
have applied by company to reduce employee turnover?
Frequency
a) Planning 10
b) Attracting 8
c) Developing 9
d) Retaining 8
e) Transitioning 5
Q9) What is the role of training and development programs in
managing talent at workplace of Apple?
Frequency
a) Provide learning opportunities to workers 20
b) Motivate employee to perform their role 10
c) Improve employee engagement 10
11

Q10) According to you, talent management help Apple in retaining
their staff members?
Frequency
a) Yes 35
b) No 5
Theme 1: Awareness about the concept of talent management
Q1) Are you aware about the concept of talent management? Frequency
a) Yes 75%
b) No 25%
Interpretation: Managing talent is an important procedure for company in inviting as well as
retaining top talent at working area with the purpose of attaining success. With the help of
effective management of talent company can reduce their employee turnover. In this 75% people
have enough idea and knowledge about the talent management and remaining 25% participants
are not familiar with this statement.
Theme 2: Managing talent at working area is important for company
Q2) Does managing talent at working area is important for Frequency
12
their staff members?
Frequency
a) Yes 35
b) No 5
Theme 1: Awareness about the concept of talent management
Q1) Are you aware about the concept of talent management? Frequency
a) Yes 75%
b) No 25%
Interpretation: Managing talent is an important procedure for company in inviting as well as
retaining top talent at working area with the purpose of attaining success. With the help of
effective management of talent company can reduce their employee turnover. In this 75% people
have enough idea and knowledge about the talent management and remaining 25% participants
are not familiar with this statement.
Theme 2: Managing talent at working area is important for company
Q2) Does managing talent at working area is important for Frequency
12
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