Apple UK Project Expansion Report

This report discusses the strategies and decisions necessary for the expansion of Apple's project in the UK. It covers the importance of effective communication, stakeholder identification, and the collection of relevant information. The report emphasizes the need for a strategic plan to ensure successful project implementation and stakeholder engagement, highlighting the roles of various stakeholders such as customers, employees, and government bodies. Additionally, it outlines recommendations for improving information systems and knowledge management within the organization.

MCKI
Modification

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
AC 1.1 Decisions to be taken for expansion of project in UK...............................................3
AC 1.2 Information and knowledge require for taking effective decision.............................3
AC 1.3 Assess of internal and external sources of information require for Apple UK
workforce................................................................................................................................4
TASK 2............................................................................................................................................4
AC 2.1 Identification of stakeholders for the event...............................................................4
AC 2.2 Developing of relationship with stakeholders............................................................5
AC 2.3 Strategies for involvement of Stakeholder in Apple..................................................6
AC2.4 Promotional activities done for making occasion interesting....................................7
TASK 3............................................................................................................................................7
Covered in PPT.......................................................................................................................7
TASK 4............................................................................................................................................7
AC4.1 Approaches for information and knowledge collection..............................................7
AC4.2 Improvement require for collecting of information and knowledge...........................8
AC 4.3 Strategy to improve information and knowledge system..........................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Management of skills related to knowledge, communication and information is very
important for growth and development of firm. These days there are rapid changes which are
going on in communication and technology industries. Apple organisation is engaged in
production of mobile as communication and media devices computers and also0s sells soft wares
and provide services to the customer (Barnes and Walker, 2010). There are various strategies and
plan which are discussed for doing better management of communication and knowledge in the
Apple organisation. To achieve the competitive advantage in the market organisation must
follow a good strategic plan, should gather all the information related to stakeholders and
provide all the information and knowledge to stakeholders of the organisation which will be
helpful for expansion of project in UK.
TASK 1
AC 1.1 Decisions to be taken for expansion of project in UK
Expansion of project in UK can be done by taking various decisions. It Can be done by
making a strategic plan for expanding the business and it is necessary to analyse what is the
needs for expanding and how the need will be fulfilled by doing proper planning. Sources of
funds are very important part for doing expansion which may include funding through loans,
shares and debentures (Coombs, 2011). Decision making is very important part so while taking
decision location at which the expansion of project is done must be taken into consideration to
connect with people easily. All the laws which are made by UK government for doing business
in UK must be followed while making the decision. Planning for selection and recruitment is
also very necessary as for organisation to run effectively it is very important to have
knowledgable personnel. Proper training and development decision should be made for starting
up a new project. As Apple is a premium brand decision related to all these factors must be done
by following all rules and regulations so that after establishment of project their is no
interference of factors which can harm the organisation in any way.
AC 1.2 Information and knowledge require for taking effective decision
Organisation requires an effective decision making at every level and for taking decision
proper information and knowledge is require to. In an organisation there are three type of level at
which information is used and knowledge is require and they are interconnected with each other.

Decision at strategic level can be made by taking into consideration various information which
are used by very top level of management in an organisation. Chief executives and directors are
the person who take long term decisions on the basis of strategic information gather from both
internal and external sources (Duncan and Ouwersloot, 2008). For taking decision at strategic
level in depth use of skills and knowledge is require which are fully qualified professional.
Which use all the standards principles and theories concept to make an decision. Tactical level is
a next down level and decision taken by this level is done on the basis of strategic plan. Mostly
information require at this level is internal with little use of external resources. These
information are used by middle level management to take decision. Tactical plans will be very
specific with a medium level of detail. The knowledge and information provided in tactical plan
are used by the operational level.
AC 1.3 Assess of internal and external sources of information require for Apple UK workforce
Information can be available through internal and external sources of the organisation
which will help the workforce of Apple UK to work in an organisation.
1. Internal sources: Sources which are within the organisation are known as internal
sources. These sources can provide information related to the sales which the
organisation made in present and past few years. Information related to all the personal
records of the employee can be gathered through internal sources. These sources also
include information related to the trading profit and loss account and the balance sheet to
ascertain profit and loss of the organisation (Englander, 2003).
2. External sources: Sources which are outside organisation and which can help the
organisation in providing information. some of the external sources are government
websites which will provide you information related to laws , social media and search
engines which will help you in providing feedbacks of the people. Newspaper is the best
source for getting all the information related to competitors.
AC 1.4 Recommendations for improvement
In order to improve the apple management team, the organization needs to adopt
continuous professional development. In this process the skills and knowledge are documented
which are gained at formal or informal level. Besides this, the organization needs to focus on
hiring right people so that it will help the organization to attain its goals and objectives. IN order
to enhance the management team position then the organization requires analysing the issues due

to which the performance is getting affected. Additionally, the team must get involved in the
process of management so that the work process will get balanced effectively.
M1
There are different external and internal sources of information are available such as
company balance sheet, profit and loss and other accounts. On contrary to this, the external
sources are internet, books and journals of the companies.
TASK 2
AC 2.1 Identification of stakeholders for the event
1. Customers: They are major focus of organisation for launching a new product. Product
must be according to the need of customer so that new product can make customers
happy and sales of the product can be more and which can give more profit to the
organisation.
2. Employee: Organisation operations depends on how well their employee are working.
Launching of new product can only be done by the help and hard work of employees so
organisation must fulfil the need of the employee so as to motivate them to work for new
product launch (Gronroos, 2004).
3. Government: Proper government policies and rules must be followed for launching new
product because without the support of government an organisation operation can't work.
Interference of government can effect the image of the organisation. In order to manage
the operations efficiently government needs should be fulfil.
4. Suppliers: Distribution for launching of new product is done through suppliers. So for
better functioning of organisation suppliers role is very important because customer can
directly reach to suppliers to buy the new product (Kenneth, 2007). Information related to
the new product should be conveyed properly so that they can sale more products on the
basis of information they are having.
AC 2.2 Developing of relationship with stakeholders
Maintaining of relationship with stakeholder is very important as they are the only one
through which new product can be launch. Relationship can be maintained through various ways
for reaching to the investors and maintaining good relationships with them organisation can use
telephonic medium, email can be used to approach the suppliers and owners who are living far

away from the location of an organisation. Healthy relationship is very important for operating of
successful business (Pfeffermann and Hulsmann, 2011). Customers are very important
stakeholder so for maintaining relationship, we can approach directly by word of mouth.
Facebook and twitter is a good medium to reach to society very quickly. Forthcoming product
launch will become very easy through social media as now a days everybody uses social media
so maintaining of relationship on social media is very easy. Good contact can be made through
kind words and politeness so these factors should be consider by the organisation to maintain
effective relationship with every stakeholders which will help in future to the company these can
be maintained by the medium of fax , word of mouth which will make operation of the
organisation easy.
AC 2.3 Strategies for involvement of Stakeholder in Apple
Involvement of stakeholders according to their interest involve in the organisation. To
know the needs and expectations of the stakeholders planning is done to win their hearts which
will help in success of the business. According to the set priorities organisation should concern
more on the people who have high interest in the organisation and whose derision directly impact
the operations of the business
 Manage closely: Senior executives. investors , top level management are the people who
have high interest in the organisation and their decision can directly influence the work
operations of Apple so management must focus on satisfying theses people and also
consider their advice while taking decisions so that organisation can increase the
efficiency of work which will lead to achievement of organisation goals which is to
launch a new product (Vargo, 2011).
 Keep satisfied: In this category stakeholder like government and regulatory bodies are
considered which is having high power in operation of business and their decision can
affect allot but interest of these stakeholders are very low. Involvement of these
stakeholders is not necessary but while taking any decision it is necessary to follow all
the rule and regulations made by these bodies. All the information related to the new
operations should be known to the stakeholders so that at the time of launching there is
no interference of these regulatory bodies.
 Keep informed: In this category people with high interest and low interest are involved
like suppliers whose decision doesn't affect the operations of the organisation. But they

are interested in the operations of the business (Riddle, 2013). So these stakeholders just
need to be informed about the decision taken by the company no involvement is required
in the occasion as their presence will not affect the organisation.
 Monitor them: Those people who have low interest and low power like employees who
are interested in their salaries and increment. They are not interested in what the
organisation new plan is for launching new product. So the organisation focus on these
stakeholders is not that much important but need of the employees must get fulfil so that
they can work hard for the organisation. Regular check on these stakeholder is required
so that work properly for Apple.
AC2.4 Promotional activities done for making occasion interesting
There are some promotional activities which are used by the organisation to make an
event interesting. Promotion for the event is done through social media to attract more and more
stakeholders. Making the event memorable was the focus of the organisation so for that
company provided various gift voucher to the present stakeholder which made them happy. And
when they will see that gift voucher they will always remember the event organise by the
organisation (Chou, 2011). Which will also attract these stakeholders to attend future occasions
and can provide their valuable advice related to the product launch. Organisation can take
feedback through open communication about what the felt in attaining the event. Which will
help the company know the drawbacks of the event and happy moments of the event. By making
relationship through online management they can promote their event and what happen in the
event which will help other people know about the event. Successful event is organise by
fulfilling all the needs of the people who are attaining the event. All the people attaining the
event should get equal importance and consideration so that no one feel like unwanted and all
attainers go with the happy mood with a great gift voucher.

TASK 3
Covered in PPT
TASK 4
AC4.1 Approaches for information and knowledge collection
In global market Apple is operating as a successful organisation. All the internal and
external sources are used efficiently for collecting the information and knowledge. There are
various sources through which data can be collected. stored and disseminate. Some of them are :
1. Market research and development: There is a department in the Apple through which
organisation collect all the information of market and than find the conclusion of what
way the information can be utilised. Development of organisation is necessary so this
information can be collected and stored through market surveys and research.
2. Department of marketing: This department is engaged in collecting the information
related to the strategies which are used for marketing and what are the actual demand of
the consumer is analysed which is done by the effective collection of data which show
the preference of the consumer (Dehler and et.al., 2011).
3. Finance department: All the data which is in terms of monetary is maintained by this
department which include financial and statistical data which directly influence the
performance of organisation. These data are mainly used by top level management and
stakeholder to know the position of the organisation in the market
4. Department of Human resource: This department focus on the needs and requirement of
the employees. And have all the information of the employee working in the
organisation. Data information system maintain vast data of organisation (Eliasson,
2014). Effectiveness of the organisation must be their in collecting and storing the useful
information of the organisation. Working system can be inefficient if there is any error in
the data.
AC4.2 Improvement require for collecting of information and knowledge
Improvement require in collecting information in Apple organisation are as follows:
1. Collecting of Data: For manufacturing of products information requirement is very huge
and it must be done very effectively. In order to collect data effective use of technology
can be done so that cost for collecting the data can get decrease. Information should be

collected in electronic form as it become easy to store the information electronically. And
for manufacturing unit it become easy to use electronic form of data.
2. Data formatting: Data formats must be used for storing the data which make data easy to
use and which make data more useful as it become short and precise (Grewal, Sethi and
Grewal, 2015). Which will decrease the cost of the organisation and time will not be
wasted in finding the important data.
3. Storage of information: Large storage capacity is require to store the vast information
data. Flash Memory can be used by for storing the data as this the advance means of
storing the data. Apple will not waste time in collecting the data if all the data is collected
properly and stored efficiently.
4. Dissemination of information: Without directly contacting to the audience directly
broadcasting the message (Jones, 2009). In order to dissemination of data company can
create a proper web page so that company can directly reach the audience. Various type
of software can also be used by the company to broadcast the message among the
audience.
AC 4.3 Strategy to improve information and knowledge system
Apple should use following strategy to improve the information system of information
and knowledge:
1. Analysis of trend and pattern: To access the data information trend and pattern analysis
is most effective and quick strategy. Complex data issue occurs in vast business
organisation so it should be maintain efficiently by the organisation so that no problem
occurs at the time when data is required.
2. Reliable data sources: Effective and reliable data sources are helpful for company at the
time of need (Kitchen, 2013). Bad impression can be created among the people if the data
is unreliable. To check and present data reliable data sources will help the company in
saving time and money of the company.
3. Information must be current and valid: If the information is invalid and outdated it ill
create inappropriate impression on various stakeholders and people who are involved
with the organisation. Data should be efficiently manage and collected by current and
valid measures so that organisation doesn't comes in fault.

CONCLUSION
In the above report importance of communication and information system for Apple is
made. Data presentation and data collection should be done effectively and efficiently by the
organisation is mentioned in the study. Various sources are also discussed in the report. Apple
has created a great communication system for providing the information to stakeholders as they
are the important part of the organisation. Thus. it can be concluded that maintaining the
information and knowledge communication system is very important for an organisation so all
the data should be collected properly and stored properly as the role of information system is
very crucial in the organisation.

REFERENCES
Books and Journal
Barnes, C. and Walker, R., 2010. Improving corporate communications: Lean Six Sigma science
has broad reach. Journal of Business Strategy. 31(1). pp.23-36.
Chou, T. Z., 2011. Exploring call center-enabled organizational mechanisms associated with
combinative capabilities. Management Decision. 49(6). pp. 841–859.
Coombs, T. W., 2011. Ongoing Crisis Communication: Planning, Managing, and Responding.
SAGE.
Dehler, J. and et.al., 2011. Guiding knowledge communication in CSCL via group knowledge
awareness.Computers in Human Behavior. 27(3). pp.1068-1078.
Duncan, T. and Ouwersloot, H., 2008. Integrated Marketing Communication. McGraw-Hill.
Eliasson, G., 2014. Firm Objectives, Controls and Organization: The Use of Information and the
Transfer of Knowledge within the Firm-Volume 8. Springer Publishing Company,
Incorporated.
Englander, I., 2003. The architecture of computer hardware and systems software: an
information technology approach. 3th ed. Wilrey.
Grewal, N., Sethi, T. and Grewal, S., 2015. Widening horizons through alternative and
augmentative communication systems for managing children with special health care
needs in a pediatric dental setup. Special Care in Dentistry. 35(3). pp.114-119.
Gronroos, C., 2004. The relationship marketing process: communication, interaction, dialogue,
value. Journal of Business and Industrial Marketing. 19(2). pp. 99–113.
Jones, R., 2009. Personal knowledge management through communicating. Online Information
Review. 33(2). pp.225–236.
Kenneth, C., 2007. Integrated Advertising Promotion and Marketing Communication. 3rd ed.
India: Pearson Education.
Kitchen, P.J., 2013. Marketing Communications. Qualitative Market Research: An International
Journal. 5(2).
Pfeffermann, N. and Hulsmann, M., 2011. Strategies and Communications for Innovations: An
Integrative Management View for Companies and Networks. Springer Science &
Business Media.

Vargo, S. L., 2011. Market systems, stakeholders and value propositions: Toward a service-
dominant logic-based theory of the market. European Journal of Marketing. 45(1/2). pp.
217-222.
Online
Riddle, J., 2013. Effective Communication Skills. [Online]. Available through:
<http://workawesome.com/communication/effective-communication-skills/>. [Accessed On 17th
December 2016].