Comparative Sales Management Strategies of Apple and Samsung

This assignment explores the sales management strategies of two leading smartphone companies, Apple and Samsung. It delves into how each company approaches the competitive market, highlighting differences such as Apple's focus on design and software with a strong retail presence worldwide, and Samsung's diversified product range with an emphasis on partnerships for retail distribution. The study discusses their rivalry in introducing innovative features to attract customers and notes Samsung’s ability to learn from competitors while Apple emphasizes learning from customer feedback. Both companies have recorded significant sales globally despite geographical and market differences, investing heavily in research and development alongside strategic partnerships to enhance product quality. Their continuous effort to adapt and modify products aims to maintain consumer interest and capture a larger share of the smartphone market.

Running head: SALES MANAGEMENT 1
SALES MANAGENT
Student’s name
University’s name

SALES MANAGEMENT 2
Apple and Samsung Sales Management
Apple and Samsung are two of the market leader companies in the smartphone market. Apple
specializes on computers and phones designs and software while Samsung venture is in a variety
of electronic products such as phones, refrigerators, washing machines, computers etc.
Samsung has introduced ten times as many phones as Apple Company. In the recent past apple
has been producing brands that outdo the monopoly that Samsung has been enjoying in the
market. Samsung is good in learning from their competitors while apple learns from their
customers.
Apple Company has more than 400 stores in the world. Samsung has adopted the strategy of
partnering with retailers to make their sales. This has seen Samsung make many successive sales
in most parts of the world.
The Apple Company has been viewed as a leading smartphone technology company. Its crown
has been vied by many producers. Apple introduced features that are very useful for customers
with small fingers and short hand. Samsung sales have been greatly boosted by the success of the
note and galaxy series phones introduced in the market.
Though Apple is an American based company and Samsung is a South Korean company, they
have recorded high number of sales all over the world. Apple records the highest sales in USA
but Samsung records a higher number all over the world
Samsung and apple companies have invested heavily in research to develop the most appropriate
modern technology. This has been boosted by the partnership with other companies. The two
companies have placed the quality of their products in the front line making their product outdo
other companies’ products.

SALES MANAGEMENT 3
These companies are constantly conveying and modifying their product to capture the customer
attention in the smartphone market.
References
Tang, L. C. (2009). U.S. Patent No. D589,375. Washington, DC: U.S. Patent and Trademark
Office.
Katz, J. E., &Aakhus, M. (Eds.). (2002). Perpetual contact: Mobile communication, private talk,
public performance. Cambridge University Press.
https://www.google.com/amp/s/amp.businessinsider.com/samsung-vs-apple-galaxy-iphone-
smartphone-revenue-chart-2017-2
http://www.investopedia.com/articles/markets/102714/how-apple-and-samsung-compare-and-
coexist.asp
http://dsim.in/blog/2017/01/28/case-study-apple-vs-samsung-a-battle-of-marketing-relevancy/