Apple Watch: Market Analysis, Marketing Course, University, Fall 2017

This report presents a market analysis of the Apple Watch, examining its technological viability, product quality, pricing, and competitive landscape. It explores Apple's innovation strategies, including the role of R&D and organizational structure in driving product development. The report analyzes the market forces influencing the Apple Watch and anticipates its future opportunities and challenges. The analysis covers the product's design, quality, and competitive advantages, highlighting how Apple leverages innovation to maintain its market position. The report also discusses the impact of competitive pressures and the company's strategies for addressing them. This comprehensive analysis provides insights into the Apple Watch's market performance and future potential.

Executive summary
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18 October 2017

Executive summary
This report aims to conduct a market analysis of the latest product of Apple Inc., the Apple
Watch. The report considers the technological viability analysis of Apple Watch regarding the
firm and project related factors. The firm has laid down strategies on how to manage the process
of innovation in response to the growing demand for technology innovation by developing and
instituting an effective and efficient organizational structure that support the growth and
development of the various R &D projects. Furthermore, the organization’s budget has focused
more on research and development to acquire the ideas for innovating new products thus
achieving a competitive edge. The report further examines the Commercial viability analysis of
the firm from the perspective of product quality and uniqueness, price, reliability, market forces,
and existing competitive pressure in the market. The Apple Watch is the latest product of Apple
Inc. thus its design and quality are exceptional with the price being worth its quality. The product
also comes in various outlines to suit a range of customers. The invention of the product takes
place when its somewhat stiff competitors are producing products of comprised quality, and thus
it is expected that the demand for Apple Watch shoots within the few months of launching.
Lastly, this report analyses the future of the business regarding the probable opportunities and
challenges. The firm has been able to seize the existing opportunities by introducing innovative
products and intends to use innovation as the key strategy in the future. The predicted probable
challenges are to be counteracted with innovation that is already a culture at Apple Watch.