Apple Inc Marketing Fundamentals: Apple Watch Promotion Analysis

This report delves into the marketing fundamentals employed by Apple Inc, with a specific focus on the promotion of the Apple Watch. It examines the four key elements of the marketing mix: product, price, place, and promotion, highlighting how Apple leverages these to maintain a competitive edge. The analysis covers Apple's product strategy, emphasizing the innovative features and benefits of the Apple Watch, its pricing approach, which often involves price skimming, and its distribution channels, including Apple stores, authorized retailers, and online platforms. Furthermore, the report explores Apple's promotional activities, including online advertising, social media marketing, and in-store personal selling, to attract and retain customers. By strategically integrating these marketing elements, Apple aims to enhance its market share and profitability in the smart watch segment. This document is available on Desklib, where students can find a variety of past papers and solved assignments.

MARKETING
FUNDAMENTALS
APPLE Inc

INTRODUCTION
Fundamental of marketing encompasses different tactics and strategies through which business
organization can promote their services and products to customers. Marketing mainly revolves around
four different aspects that include product, price, place and promotion. By emphasizing upon these
elements organization can capture significance market area in respective industrial sector and can
assure prominent growth. Apple Inc operates its business operations as an American multinational
technology with having headquartered in California, United States. This company deals in different
industries that are digital distribution, financial technology, artificial intelligence, cloud computing,
computer software and hardware and consumer electronics. Organization was founded in the year 1976
by Steve Jobs, Steve Wozniak and Ronald Wayne. Thus, with the use of different piece of marketing
mix company can undertake different tactics and strategies to enhance their overall profit margin and
can ensure more competitiveness than other rivals in industry.
Background of the company
Apple was founded in the year 1976 by Steve
Wozniak, Ronald Wayne and Steve Jobs. This
company is currently operating as one of the
largest multinational organisation and is
headquartered in California, United Kingdom.
This company is engaged in different industrial
segment that include artificial intelligence,
digital distribution, fabless silicon design, media,
computer software, consumer electronics, cloud
computing, computer hardware and more. This
organization offer number of products that range
from laptop, iPod, Apple watch, computers and
more to consumers. Main mission associated
with this company is to provide higher
experience to customers with their innovative
and unique services and products. This
organization keeps on bringing uniqueness in

their hardware and software as to enhance
satisfaction level of customer by providing them
something unique. To complete the blog for
communicating this includes the particular
product of Apple which is Apple watches. This
is one of the most important and prominent
product line of Apple in smart watches segment;
through which company satisfy customers with
various watches which is integrated with iOS and
other available Apple services and products. This
company is currently performing that business
operations with more than 137000 employees
through which they satisfy needs and demands of
customers around the cloth in an effective
manner. Main mission Apple is to bring the best
personal computing product and support to
engineer, students, business person, educator’s,
designers and consumers in more than 140
countries around the globe. This organization
constantly engaged in the process of innovating
in order to improve the life of individuals.

PRODUCT
A product is defined as a thing that is utilized by
the organization to pick up the benefits and making
the association inside the market. Apple products
blend depends on the quantity of items that are
iPhone, iPad, Ios, macbook, Apple watches, Apple
homepod and so on. In this manner the scope of
items are to be very enormous. Apple watches are
the primary fascination of the individuals now
days. It is the best result of the organization which
incorporates the six arrangement. In this the nature
of the Apple watches are generally best in class,
having enormous screen, most sensors. It is a day to
day existence improver of a people who use it.
The significant advantages of Apple watches are
that they help in following the strength of
individuals so they feel dynamic and away from the
wellbeing related issues. The bundling of the Apple
Watches is contains the two separate things one is
charger and another is the watch and with this an
unattached band box independently. That will rouse
individuals to look an Apple observe once. The
association can ready to pulls in the quantity of
client with their Apple Watches and it is high class
and progressed watch. The Apple Watches are
hefty in their particulars however light in their
weight that will profoundly catch the clients
consideration and furthermore hold with the firm
for a more extended timeframe.

PPRICE
The price is the worth or the thing without it no items and administrations are to be offer to the clients.
Apple Inc can assemble their high picture inside the commercial center as an exceptional brand. They
for the most part plan the high reach items and administrations. Apple receives the value skimming
procedure inside the promoting to advertise their Apple watches. It mirrors the excessive cost of the
items at the hour of dispatching yet it is to be reasoned after some timeframe. The cost of watches is to
fix in-stores as contrast with the out stores due to limits are to be given by them to their clients for a
specific timeframe. They by and large pull in the high world class clients or those individuals who are
interested towards the brand. To draw in the clients towards the Apple Watches organization can utilize
the high innovation in planning their contribution that helps in following the lives style of individuals
who receives to utilize it.

PLACE
A place is termed as a geographical area in
which organization can sell, draws in the clients
towards their items and administrations. It is one of the
most essential aspects in each industry, getting the
attention of the buyer and making it simple for her to
get it is the principle point of a decent dissemination or
'spot' technique. Apple is the organization that duly
abides all the rules as well as guidelines associated to
selling their items. They have a significant command
over their circulation and for this they can approve the
few stores for selling their elite scope of the Apple
watches. Because of their select nature association can
have a lower cost in appropriation. In addition to this,
Apple undertake use of various ways to distribute their
products that include Apple stores, trade partners,
retail, online, store layout and more. They can
disseminate their Apple Watches arrangement from
their Apple stores, approved retailers like telecom
organizations, online stores and furthermore the App
stores. Customers have access of their products and
services through approved stores, online stores in the
few countries. The organization offers their products
and services in everywhere on the world with great
market notoriety. There watches are effectively
accessible on the online applications that are Ebay,
Amazon and so on it has a worldwide organization on
the planet. The association can essentially emphasising
on extending their Asian market so that high benefits
and incomes can be delighted in by them. Along with

this, offline stores individuals can feel the items that
are significantly significant at the hour of purchasing
the costly items like Apple Watches. Apple is
conducting its business services in number of countries
namely Japan, Turkey, Thailand, Singapore, Spain,
South Korea, Hong Kong, Macao and more.
PROMOTION
It is one of the most important components
of marketing mix which is utilized by
organizations to increase attractiveness of
their services and products in market
segment. This element alludes to all the
exercises attempted to make the item or
administration known to the client and
exchange. This can incorporate publicizing,
informal, press reports, motivating forces,
commissions and grants to the exchange. It
can likewise incorporate shopper plans,
direct advertising, challenges and prizes.
Main purpose of this element is to advance
the items and administrations to the clients
and picking up the high net revenue. In this
Apple can receive the few mediums or ways
to promote their Apple Watches to the
clients so that high piece of the pie is to be
appreciated. In this company can utilize the
on the online as well as offline medium to
accomplish their organizational objective
market. In this online medium is
extraordinary compared to other source to
pulls enormous number of clients from

around the world. Apple Inc's. promoting
blend incorporates publicizing, for example,
on Google's computerized publicizing
organization and on innovation news sites.
The organization has concurrences with
different noticeable sites to publicize and
advance Apple items. Furthermore, the
organization utilizes individual selling as
Apple Store representatives who give item
explicit data in the point of persuading store
guests to make a buy. Apple has the
propensity for making advancements
extremely basic and top the point. The
majority of their print and innovative
advertisements will be finished with a white
and rich foundation. With the help of online
promotional sources organization can attract
attention of large base of customers. Online
media apparatus is outstanding amongst
other device to speak with the large numbers
of crowd at little timeframe and it likewise
incorporates ease. Social media marketing
will allow company to increase their traffic,
grow brand awareness and increase
profitability on great extent. In this Apple
can undertake advantage ofthe Face book,
Intsagram and You tube where they can
recognize the client's surveys and settle their
issues straightforwardly and oftentimes
which will pulls in the huge base of clients
in a little timeframe and furthermore helps

in picking up the upper hand inside the
commercial center. In this close to home
selling is the most ideal approach to speak
with the customer and clients. Apple
association can embraces the individual
offering to their in – stores clients so they
are pulled in towards the organization and
buy their items. It is additionally useful to
become faithful purchasers for and pulls in
the more new clients. Because of this high
benefits and incomes can be delighted in by
the business firm. In this firm can
significantly emphasize upon the publicizing
by utilizing the brand diplomat so that
enormous number of clients are to be pulled
in towards it. Around here association can
support the brand so that enormous base of
clients are to be attracted towards the brand
and it will effectively aid company to attract
significant number of customers.

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