UC2F1805MDM BM033-3-2-NCMI: Apple Watch Series 5 Development Report

This report, prepared by students Adam Bin Ghazali, Sheikh Mohamad Yusree, and Muhammad Saqlain Bhimani for the UC2F1805MDM module BM033-3-2-NCMI, analyzes the potential of the Apple Watch Series 5 as a new media product. The report begins with an executive summary and company background, providing context on Apple Inc. and its business model. It then delves into industry research on smartwatches, including market trends and growth factors. The core of the report introduces the Apple Watch Series 5, detailing innovative features such as aerial projection, motion gaming, enhanced durability, smart control, wireless charging, talk and text functionality, and face recognition. The report also incorporates relevant theories like the Uses and Gratification Theory and concludes with reflective essays from each student, offering personal insights and conclusions on the project. The report references various sources to support its findings and projections.

Name: Adam Bin Ghazali TP035847
Sheikh Mohamad Yusree Bin Sheikh Abas TP045929
Muhammad Saqlain Bhimani TP043086
Intake: UC2F1805MDM
Module: BM033-3-2-NCMI
Lecturer: Rahilah Binti Ahmad
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TABLE OF CONTENT
TABLE OF CONTENT 2
EXECUTIVE SUMMARY 3
COMPANY BACKGROUND 4
RESEARCH IN THE INDUSTRY 5
INTRODUCTION TO THE PRODUCT 8
PROJECTION 8
MOTION GAMING 9
DURABILITY 9
SMART CONTROL 10
WIRELESS CHARGING 10
TALK AND TEXT 11
FACE RECOGNITION 11
RELATED THEORIES 12
Uses and Gratification Theory 12
REFLECTIVE ESSAY 13
MUHAMMAD 13
YUSREE 14
ADAM 15
CONCLUSION 16
REFERENCES 17
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EXECUTIVE SUMMARY
The purpose of this report is to showcase and produce a new media product in the
Apple Inc. company which already offers other brilliant products. Three men founded Apple
Computer on April 1, 1976. Steve Jobs and Steve Wozniak, and Ronald Wayne, but Ronald
Wayne bailed out early, and gave up his ten percent stake in Apple for $800. The key
fundamental business model for the Apple is to make simple products because it has a value
of simplicity that permeates from Steve Jobs. Apple is engaged in design, development and
marketing of personal computers, media devices and portable digital music players. In
addition, according to MarketLine, a research company, Apple Inc. is also involved in selling
a variety of related software, services, networking solution and third- party digital content.
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COMPANY BACKGROUND
Apple Inc. is an American multinational corporation that designs and manufactures
consumer electronics and computer software products. (Abrahams, 2019) The company's
best-known hardware products include Macintosh computers, the iPod and the iPhone. Apple
software includes the Mac OS X operating system, the iTunes media browser, the iLife suite
of multimedia and creativity software, the iWork suite of productivity software, Final Cut
Studio, a suite of professional audio and film-industry software products, and Logic Studio, a
suite of audio tools. (Mirabal, 2019)
Established in Cupertino, California on April 1, 1976 and incorporated January 3,
1977, the company was called Apple Computer, Inc. for its first 30 years, but dropped the
word "Computer" on January 9, 2007 to reflect the company's ongoing expansion into the
consumer electronics market in addition to its traditional focus on personal computers. The
company operates more than 250 retail stores in nine countries and an online store where
hardware and software products are sold. (IQuickbook, 2019)
Apple has about 35,000 employees worldwide and had worldwide annual sales of
US$32.48 billion in its fiscal year ending September 29, 2008. (Phys.org, 2019) For reasons
as various as its philosophy of comprehensive aesthetic design to its distinctive advertising
campaigns, Apple has established a unique reputation in the consumer electronics industry.
This includes a customer base that is devoted to the company and its brand, particularly in the
United States. (Mirabal, 2019) Fortune magazine named Apple the most admired company in
the United States in 2008 and in the world in 2009. Apple is a consumer goods company, and
therefore evaluating its value requires understanding its products and consumers.
(StudyMode, 2019)
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RESEARCH IN THE INDUSTRY
Smartwatch is an information processing device with the basic time function. The
watch may communicate with external devices such as smartphones, sensors, and wireless
headphones. Smartwatch often consists of two parts: Peripheral devices and software.
Peripheral devices of Smartwatch may include camera, thermometer, accelerometer,
altimeter, barometer, compass, GPS receiver, speaker and SD card that is recognized as a
mass storage device by a computer. Software may include texts notifications, music, photos,
games, Map display, scheduler, calculator, alarm clock and various kinds of watch face.
(MarketWatch, 2018)
The global smartwatch market valued $10,223.9 million in 2017, is forecasted to
witness a CAGR of 22.7% during 2018 - 2023. (phpok, 2 019)Growing awareness on
personal health and fitness and rise in smartwatch-controlled automotive capabilities are the
key factors driving the growth of this market, globally. (Prescient & Strategic Intelligence,
2018)
In 2013, around 2.1 million units of smartwatches were sold in the market, which
marked the beginning of a new era in the mobile technology space. In 2014, more than 85
companies sold nearly seven million smartwatches across the globe. (Prescient & Strategic
Intelligence, 2018)
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Extension smartwatches have been contributing the highest revenue to the global
market, with over 50% share in 2017. This can be majorly attributed to the introduction of
next-generation smartwatches than can be used as an extension to smartphones or related
devices. Besides, additional innovative applications such as tracking, alerts, and connectivity,
which are compatible with extension smartwatches, have garnered consumer interest in recent
years. This factor is expected to further increase the sales of smartwatch market, particularly
in the middle- and upper-middle-class segments during the forecast period. (Prescient &
Strategic Intelligence, 2018)
iOS based smartwatches (The Apple Watch series) accounted for over 40% of the smartwatch
market in 2017, (Research, 2019) while on the basis of application, smartwatches with
personal assistance features had the highest shipment. Smartwatch companies have been
increasingly investing in the design and development of economic products equipped with
basic smart features which is suggestive of the potential growth of the classic smartwatch
market during the forecast period. (Prescient & Strategic Intelligence, 2018)
Smartwatch Market Trends
The demand for computerized wristwatches with functionalities that go beyond just
timekeeping and basic smart features has been driving the growth of the smartwatch market.
Early smartwatch models were largely limited to the choice of widgets, which consumers can
see on the display. With increase in the demand for high-end smartwatches that are equipped
with not only smartphone capabilities but also waterproof and shockproof features,
companies operating in this market are putting their efforts toward introducing better scope
for customization in their offerings. For instance, Apple offers its new Apple Watch series
with a 50-meter water resistance capability, a dual-core processor, and a two-time brighter
display feature. (Prescient & Strategic Intelligence, 2018)
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New and innovative features are taking the global smartwatch market to the next level
and are also expected to boost the overall sales in the market in the near future. This is
because companies are focusing on the design and development of highly advanced
smartwatches that are equipped with high-definition (HD) cameras, GPS receivers, tiny
powerful speakers, ample storage, thermometers, and others. The high-end smartwatch
market has also been on the rise with the introduction of software that has enabled next-
generation smartwatches with a seamless wireless and touchless feature, high-end
communication, digital mapping, and personal organizer. (Prescient & Strategic Intelligence,
2018)
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INTRODUCTION TO THE PRODUCT
It took around 18 months from Lynch's hiring to when Tim Cook revealed the Watch
using Steve Jobs's familiar phrase about having "one more thing" to announce. That phrase
alone caused applause in the auditorium at the Flint Center in Cupertino. (AppleInsider,
2019)
After the predecessor of the Apple Watch Series 1,2,3 and 4. The Apple Watch Series
5 will satisfy all the consumers needs. At first, the smartwatch would pair with only an
iPhone, and also came with a heart-rate sensor but with the new prototype, Apple Inc. will be
announcing all sorts of new features with multiple other devices that can be used with the
new Apple Watch Series 5. The new Apple watch will be include various features that can be
used in consumers daily life such as
Figure: Prototype Apple Watch Series 5
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PROJECTION
Aerial projection will be the next form of media consumption when combined with
convenience. Hardware equipments are slowly taken over software and wireless technology
such as WiFi and Bluetooth. It is about time that media output will not be on tangible
displays. This is where the Apple Watch Series 5 will be at the frontier of this technology..
The Apple Watch Series 5 will be incorporating a projector that will project a 5 inch
aerial display. The display will be responsive at lightning speed allowing it to be used for
multimedia purposes such as video streaming.
Aerial projection is still not there in the market as it requires an high energy output to
project a bright aerial display for outdoor use. Consumers will be able to detach themselves
from hardware displays such as tablets and even their smartphones if this technology gets into
the hands of tech enthusiasts.
Figure 1.1
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MOTION GAMING
As been mentioned with the previous Apple Watch which includes feature of heart-
rate sensor. With the new Apple Smartwatch Series 5, Apple Inc. includes interactive
entertainment with Motion Gaming. Real life motion games got popular by the introduction
of the Nintendo Wii. It got even more popular when VR gaming brought hand held remotes
to replicate moves in real life into games. Gamers would wear remotes and use them for in
game activities shooting sword, sword fighting, car racing, etc. The motion tracking
capability will be enhanced by the Series 5.
The Apple Watch Series 5 will feature a redesigned micro motion sensor than can be
programmed to different apps. Games will be able to track motions of gamers where motions
in reality will be mapped to virtuality. This will allow not only gamers but also casual gamers
to engage in games on their TV without the hassle of attaching any third party accessories.
Figure 1.2
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DURABILITY
There are literally hundreds of smartwatches out there that claim to be rugged but
really aren’t. Rugged smartwatches are incredibly versatile. They’re great for hiking,
swimming, wearing to work, playing with the kids and everything in-between.
With Apple Watch Series 5, It’s got a durable outer body, level of shock protection
and waterproofing, the device is backed by an international standard rating of IP68 are
deemed fit enough to withstand dust, dirt and sand, and are resistant to submersion up to a
maximum depth of 1.5m underwater for up to thirty minutes. It’s also got to have in-built
GPS - a feature which is extremely useful to do any outdoor exploring. The display is the
best-selling point, due to the durability, Apple uses the latest Gorilla Glass technology for the
protection glass display. It’s bright and vibrant, and it’s also dual layered. This means it can
switch between colour and monochrome modes to preserve battery.
SMART CONTROL
Smart Control is a universal remote. However, the device takes the idea one step
further. Instead of requiring users to input codes for devices, Smart Control immediately
determines which products are connected to a device and automatically takes control. A core
component of Smart Control’s features is its ability to work with a wide range of devices.
Cable and satellite boxes will of course work with the remote, Apple Smart Watch Series 5
says the remote can also control other “connected devices”.
Smart Control feature lets you monitor and control your range through the app on
your watch. The feature allows to control the television, aircond, lights and even associate
with multiple updated technology, without ever getting up from the couch. Smart Control
feature lets you monitor and control your range through the app on your smart watch.
WIRELESS CHARGING
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The Apple watch Series 5 will be available to charge via wireless. This means no
hassle of plugging the product via cable and wires. The wireless charger will be in magnetic
form. With the Apple Watch Magnetic Charging Dock, users are able to charge their Apple
Watch in a flat position with its strap opened or closed, or even on its side. When charging,
the watch automatically goes into Nightstand mode so users can also use this feature as their
alarm clock as an alternative to using their mobile phones. The Apple Watch Magnetic
Charging Dock uses the same inductive charging connector that comes with Apple Watch.
TALK AND TEXT
By introducing the “talk and text” feature, it would give Apple Watch users the
benefit of simply using their voice to dictate what they are trying to send message into text.
For example, when a user receives a text, instead of the hassle of taking out their watch and
texting using their fingers, they are able to simply talk through the microphone and it
instantly turns into text. This could be used for iMessage, Whatsapp, Notes, Reminders and
other social platform such as Twitter, Facebook and Instagram. Although the message may
not be accurate 100%, users are able to turn on th
Although the information through voice may not be 100% accurate, users are able to
turn on the “confirmation mode” which is a feature that asks the users if what they are saying
through voice is accurate or not and gives a preview via text, before the user agrees to click
“Send”. This makes Apple Watch users and potential buyers more aware of how beneficial
the product is.
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