Apple's Marketing Plan for a New Running Tracker Wrist Watch Product

This report analyzes Apple's marketing plan for its new running tracker wrist watch. It begins with an introduction and outlines the vision and objectives, which include increasing profitability and launching a fitness-focused product. The report then delves into the marketing mix, detailing product features, pricing strategies, distribution channels (place), promotional activities, target audience (people), operational processes, and physical evidence. A marketing budget is presented, followed by an STP (Segmentation, Targeting, Positioning) analysis, which identifies the target market and positioning strategy. The report concludes by emphasizing the importance of marketing for business growth and success, referencing key marketing principles and concluding with a list of references.

Marketing
Essential

Cover Content
• Introduction
• Vision and Objectives
• Marketing mix
• Marketing budget
• STP Analysis
• Conclusion
• References

Introduction
Marketing plan is the formal documents or blue prints which highlights
the efforts of marketing as well as advertising for further coming
year. This also explain the activities of business that is involved in
achieving particular marketing goals within a specified time
duration. It is important for the Apple as it assists them to ascertain
the future strategies, clear the objectives, enhance their managerial
efficiency and many more.

Vision and Objectives
Vision: “ To drive the growth of profitability and facilitates the
effective products for jogging lover people”.
Objectives: To launch running tracker wrist watch which also shows
the individuals stress level and calories” this increases the
profitability 15% and more within 2 year.

Marketing mix of Apple's new product
Marketing mix is crucial marketing components which is helpful
organisation to develop its marketing plan for new product. Apple
apply this for its new product that is running tracker wrist watch. All
elements of this are mentioned below:

Contd..
Product: This is the things which organisation is planning to launch in
marketplace. For Apple that is running tracker wrist watch which
the level of stress and calories.
Price: It is essential for both clients and organisation. Usually
consumers are more concerned about the price. But as Apple is
known for their standard quality so its price is always high.

Contd..
Places: This is the elements where organisation want to launch their
products. So, Apple will launch their new product firstly in the
region of United States.
Promotion: This elements helps company to develop product
awareness among consumers. Thus, Apple will provides ads to
various online sites, apps, televisions and so on.

Contd..
People: It is the one who purchase the products of organisation. Apple
will facilitates their new products to both male and female but
mostly to the jogging, exercising lover people and also who are
more concerned about their fitness.
Process: This is the elements which impact the products execution. The
process used by the manager of Apple for its new products is that
initially only less features products are to be available into their
stores.

Contd..
Physical evidence: This is the crucial elements because now also many
consumer have faith upon the tangible products. As Apple is the
famous brand in all over the world so initially their new product are
available in their retail stores so that can people can visit and see the
accessibility as well as the quality of the products.

Marketing budget
This is considered as the marketing plans in respect of cost. It is also
considered as an approximated cost that will be required by Apple in
order to conduct whole activities like promotions, packaging,
distribution and many more. Thus, the estimated cost of new
products is about USD 1,000.

STP Analysis
Segmentation: Herein, manager of Apple choose the large market and
distribute it in various segments. At first they determine the
segment base through this respective firm get knowledge regarding
the segment chose by them are correct or not. It select the large
market for their new product that is running tracker wrist watch.

Contd..
Targeting: Apple will determine to whom they want to target.
Therefore, it ascertain all segment and plan to apply the
differentiated approach and target the upper class individuals as the
price of the product is high. Also, provides effective quality product
to its users.