Business Research: Survey Methods and Their Impact on Business

This essay delves into the understanding and application of business surveys within the context of business research. It highlights the importance of surveys in gaining insights into consumer opinions, improving goods and services, and making informed business decisions. The author reflects on learning experiences related to conducting surveys, including the significance of creating a non-intimidating survey atmosphere, using unbiased data, and comparing results over time. Various survey methods, such as paper, mobile, and online surveys, are considered, along with the importance of sampling methods and data collection techniques. The essay also addresses potential challenges in conducting business surveys and emphasizes the role of clear communication and appropriate resource allocation. The study also indicates the use of Economic Census, Annual Retail Trade Survey (ARTS), Service Annual Survey (SAS), Annual Wholesale Trade Survey (AWTS), Export Statistics, and Annual Survey of Entrepreneurs. Overall, the essay provides a comprehensive overview of business surveys and their impact on organizational strategy and decision-making.

Running Head: BUSINESS RESEARCH
BUSINESS RESEARCH

2
RuBUISNESS RESEARCH
Survey of business
I read many books, articles, magazines, online and offline sources to gain my existing
understanding of the business survey. The survey method could be imperative for gaining
understanding about the existing situation of the firm and reach a valid conclusion
(Novakovic & Huemer, 2014). This tool assists the organization to operate their business by
making a valid solution in the context of the current issues. For implying the survey in the
business, the organization could imply statistical method and collecting the feasible data in
the context of what people think about products and services and what they expect to the
organization (Mason & Botelho, 2014). It could be imperative for attracting more consumers
and retain them for the long-term. Moreover, it is evaluated that the survey method could also
assist the organization to satisfy consumer in the least time and cost.
From the application of this method, the organization will also be capable to get the opinion
and views of the public towards the goods and services to make a favorable decision. It could
also offer opportunities for the improvement of goods and services (Mason & Botelho, 2014).
From the survey, I have learned that the main cause of using survey in business is to uncover
the answer. I have also gained my experience that under the non-intimidating survey
atmosphere, business will learn regarding what motivates to survey respondents and what is
significant to them and collects the meaningful comments, opinions as well as feedback.
Furthermore, I have increased my awareness that a non-intimidating survey atmosphere is
one that best suitable as per the privacy requirement of survey participants.
I have observed that participants are more prospects to offer honest as well as open feedback
in private survey technique. I have also learned that there are different methods of conducting
the survey like paper surveys, mobile surveys and online surveys are more private as well as
less intimidating as compared to face to face survey interview and telephonic survey

3
RuBUISNESS RESEARCH
(Gounder, Iyer, & Al Mazyad, 2016, March). This learning experience would be utilized by
me in business in conducting the research.
I have also demonstrated that a survey is conducted to evoke the discussion. Furthermore, I
have also increased my understanding that the researcher should provide the opportunity to
survey respondents to describe the key concern. It would enable me to dig deeper into the
future survey and helps to understand the topic in depth associated with a survey within a
wider perspective (Torquati, Tancini, Paffarini, & Illuminati, 2015).
I have also increased my experience that survey is used to conduct the base decision on
objective data. It is assessed that conducting the survey is an unbiased strategy in decision
making. I have also pointed that the researcher should not rely on gut feeling in order to
make an essential business decision. I have also learned that researcher can gather the
unbiased survey information and may create the sensible decision as per the analyzed
outcomes. I have also increased my knowledge that by assessing the outcome, the researcher
can immediately identify the topic of significance rather than wasting time as well as can
address the valuable resources on the field of no concern. This learning experience would be
beneficial for me to become a good business analyst in the future.
I have also developed my understanding that survey is used for comparing the results. It is
addressed that the survey outcome facilitates a snapshot of behavior and attitudes such as
comments, opinions, and thoughts about the targeted survey population. This would be
beneficial for gathering information from the population in an effective manner. This
valuable feedback is a baseline in order to measure and develop a benchmark from which to
contrast the outcomes over time.
In my experience, I have observed that people like to offer feedback related to business that
could be good or bad. I have pointed out that when employees ask the right questions then the
business analyst needs to get an answer that would give them yet another piece in order to

4
RuBUISNESS RESEARCH
add the puzzle. This could support me to comprehend my audience in an effective manner. I
have learned that survey are timely and keep it a maximum of 5 questions where business
analyst should ensure that at least one of them are open-ended. Thus, this learning experience
could enable me to get information regarding what is good or bad with the brand.
I gained my understanding in the context of different sectors like Economic Census, Annual
Retail Trade Survey (ARTS), Service Annual Survey (SAS), Annual Wholesale Trade
Survey (AWTS), Export Statistics, and Annual Survey of Entrepreneurs (Draper, 2017).
These methods could be effective for the accomplishment of the organizational task and get
higher competitive benefits. Moreover, I learned that the survey methods could facilitate the
market researcher to specify the population size to conduct their study or collect their opinion
towards the research issue (McManus & ECONOMIST, 2016). Apart from this, I observed
that the researcher could consider many components to imply survey through questionnaire
and eliminate specified issues effectively. Moreover, I understood that the sampling method
could be an important facet to choose the appropriate size of the sample and achieve a
feasible conclusion. Sampling method considers two types of method that are non-probability
and probability sampling method. I understood that which factors could be more suitable in
the study. It is also evaluated that research methods could be essential for obtaining the
relevant data and also helps to achieve the valid result of the research. Research scholar could
practice several research methods in the investigation for accumulating the views and beliefs
of the research participants. These methods are a content analysis method, focus group,
observation and interview method (Fuller, Simmering, Atinc, G Atinc, & Babin, 2016). The
organization would use survey and content analysis method for conducting this research
strategy as it facilitates the research scholar to obtain their desired goal. These techniques and
approaches would guide the research scholar to perform their investigation in a systematic
way and also supports to accomplish the main purpose of the investigation. Investigator

5
RuBUISNESS RESEARCH
would obtain views and perception of the research participants related to research concern by
using the interview method. This method plays a crucial role to gain the depth understanding
about research matter. Moreover, it is also examined that organization could face many
challenges at the time of conducting their research like lack of interest of specified people,
lack of clarity about the business function, requirement of business not well managed, the
conflict between groups of business, and time issues. It is evaluated that such kinds of issue
could create an issue for the organization to get positive responses (Bell, Bryman, & Harley,
2018). I observed that if the research participants were not aware of research issues then they
could give irrelevant responses that could negatively impact on the overall result of the
research outcome. In addition, it is evaluated that if the organization has given clear
instruction to the selected research participants then there might be possibilities to obtain a
real outcome in the context of research issues. Thus, it is also evaluated that lack of cost and
time could also negatively impact on the overall business survey hence organization should
determine the suitable cost for completing their business survey. It is also evaluated that the
business survey could be an essential activity of the organization hence they could use
essential methods to do the same. In the research, I understood that data collection method
enables to gather the relevant data towards the research concern. Various data collection
methods could be utilized by the researcher that could be primary data gathering tool and
secondary data gathering method (Jondle, Ardichvili, & Mitchell, 2014). Appropriate data
accumulation tool assists the researcher to gain the knowledge related to research concern. I
understood that primary data collection tool could be a more suitable method than another
method.

6
RuBUISNESS RESEARCH
References
Bell, E., Bryman, A., & Harley, B. (2018). Business research methods. Oxford university
press.
Draper, T. (2017). American business and public policy: The politics of foreign trade.
Routledge.
Fuller, C. M., Simmering, M. J., Atinc, G., Atinc, Y., & Babin, B. J. (2016). Common
methods variance detection in business research. Journal of Business Research, 69(8),
3192-3198.
Gounder, M. S., Iyer, V. V., & Al Mazyad, A. (2016, March). A survey of business
intelligence tools for university dashboard development. In Big Data and Smart City
(ICBDSC), 2016 3rd MEC International Conference on (pp. 1-7). IEEE.
Jondle, D., Ardichvili, A., & Mitchell, J. (2014). Modeling ethical business culture:
Development of the ethical business culture survey and its use to validate the CEBC
model of ethical business culture. Journal of Business Ethics, 119(1), 29-43.
Mason, C., & Botelho, T. (2014). The 2014 survey of business angel investing in the UK: a
changing marketplace. Adam Smith Business School, University of Glasgow.
Mason, C., & Botelho, T. (2014). The 2014 survey of business angel investing in the UK: a
changing marketplace. Adam Smith Business School, University of Glasgow.
McManus, M., & ECONOMIST, R. (2016). Minority business ownership: Data from the
2012 survey of business owners. US Small Business Administration Office of
Advocacy.
Novakovic, D., & Huemer, C. (2014). A survey on business context. In Intelligent
Computing, Networking, and Informatics(pp. 199-211). Springer, New Delhi.
Torquati, B., Tancini, C., Paffarini, C., & Illuminati, R. (2015). Empirical survey on business
models of kindergarten farms. Agricultural and Food Economics, 3(1), 25.

7
RuBUISNESS RESEARCH