CX501001 Report: Spark NZ, Shareholders, and Ethical Behaviour

This report provides a comprehensive analysis of Spark NZ, a leading digital service and communication provider in New Zealand. It begins with an introduction to Spark, detailing its history, services, and market position. The report then delves into the business framework, examining Spark's vision, mission, strategy, partnerships, corporate governance, and core capabilities. The analysis further explores the significance of internal and external shareholders, as well as the ethical behavior of the company, including its sustainability practices. The report highlights Spark's focus on digital transformation, cost reduction, and expanding its coverage area, emphasizing the importance of client experience in its strategic direction. The report is supported by references to relevant sources, including industry publications and academic research.

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Bachelor of Applied Management

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Introduction
Spark is a New Zealand leading digital service organization and communication
service provider, which delivers its clients with internet, mobile communication, and fixed
line services. It was established in the year 1987 after the bifurcation of the New Zealand post
office and after that privatized in the year 1990. It was divided by the administration into
three sections specifically telecom retail, Chorus, and telecom wholesale. Spark concentrates
on moulding its services around the needs as well as preferences of its clients ranging from
households and the small business in New Zealand entirely. It offers its clients with the ICT
solutions in the nation and desire to assist its clients by delivering them with the competitive
edge through innovative solutions ("Spark NZ", 2019).
The organization is focussed on offering total communication coverage to an
individual or small business. It involves a range of data, content, and voice services to its
clients through cooper & fibre broadband, WiFi zones, 3 G and 4 G connections around the
nation. The Spark Digital provides ICT solutions to its clients in order to meet the needs and
preferences of the rapidly globalized world. It connects a section of the organization delivers
the clients with telecommunication services and assists the organization for several tasks
involving procurement, provisioning, leasehold property, and credit collections (Zanker,
2017). Digital technology can make a positive influence on our country economic and social
well-being by enabling more connected, stronger, and safer societies, enhancing health
outcomes and provides more opportunities to people of all ages. It is stated that currently,
Spark is the largest telecommunication company in the nation. In addition, it is a provider for
most of the telecommunication services such as mobile network, installation & equipment
facilities, broadband, IT consultancy, and procurement, WiFi, and execution facilities
(Harvey, 2018).
The organization mainly concentrates on digitalizing its operation in order to decrease
its maintenance cost and improve its coverage area in New Zealand. With the client
experience becoming more valued, it is the time for Spark to step forward into the next stage
of its transformation. They have made a clear future strategy to convert for the digital age and
concentrated hard on resetting, stabilizing on business, and process efficiencies (Yu, Mahanti
& Gong, 2016). In this report, the discussion has been concentrating on identifying the

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environment, in which business entities scrutinize & operate the nature of shareholders, and
the ethical behaviour of industries in New Zealand.
The first part is the business framework, which is providing an overview of the factors
that assist in developing the business entity i.e. vision, mission, strategy, partnership,
corporate governance, and values. In addition, it also covers the evaluation of core
capabilities, which assist in offering the company a competitive advantage over other
businesses. The second part is the shareholder and ethics, which will assess the significance
of internal as well as an external shareholder to the company. Moreover, the discussion has
also been made on the ethical behaviour in respect of the organization with the sustainability
practices.

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References
Harvey, T. (2018). Spark charged over billing issues and offer to new customers. Australian
Journal of Telecommunications and the Digital Economy, 22(5), 222-243
Spark NZ. (2019).Welcome To Spark. Retrieved from: https://www.sparknz.co.nz/
Yu, S. Y., Mahanti, A., & Gong, M. (2016). Benchmarking ISPs in New Zealand. In 2016
IEEE 35th International Performance Computing and Communications Conference
(IPCCC), 14(2), 1-7
Zanker, R. (2017). The future isn’t coming; the future is here: The New Zealand Children’s
Screen Trust’s engagement with media policy for children. Media International
Australia, 163(1), 56-66