Project on Applied Research: BSBRES801, Week 4, Period 2

This document presents an applied research project undertaken as part of the BSBRES801 unit, focusing on initiating and leading research within an organizational context. The project begins with an overview of the research purpose, which is to identify the impact of customer satisfaction on business performance and brand loyalty at Woolworths Limited. It details the methodologies used, including both qualitative and quantitative data collection methods such as questionnaires and interviews, along with the technologies employed for data management. The project encompasses a review of relevant policies and procedures, research ethics, and legal requirements, ensuring adherence to ethical standards and data protection. It also includes an analysis of the research findings, considering factors like trends and changes, and their impact on learning strategies. The project concludes with an evaluation of the research outcomes, recommendations for further research, and a comprehensive presentation of the findings, all tailored to meet the needs of the identified audience.

Initiate and lead
applied research
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Contents
TASK 1: Written questions..............................................................................................................4
TASK 2: Project...............................................................................................................................6
PART A...........................................................................................................................................6
Obtain and review relevant task documentation, and consult with relevant personnel to clarify,
confirm and document the applied research purpose and the needs of the target group.............6
Determine, obtain and review the policies and procedures in relation to conducting applied
research, as well as relevant research ethics and codes of conduct.............................................6
Establish the mechanisms to be used for collecting and maintaining data in a systematic
manner. Provide a full description of these mechanisms............................................................7
Identify and analyse any factors affecting the reliability and validity of data. Document this
analysis......................................................................................................................................11
Considering the available tools and resources, prepare, frame and document, an applied
research strategy and hypothesis...............................................................................................11
Considering the information determined, document a research proposal or plan which
includes:.....................................................................................................................................12
a. The specific hypothesis......................................................................................................12
b. A valid population or sample size.....................................................................................12
c. A description of the geographical, cultural, social or institutional context within which the
research will be carried out....................................................................................................13
d. A full description of the data collection methods that are to be used................................13
e. The analysis of the limitations to research design, including the reliability and validity of
data.........................................................................................................................................14
PART B..........................................................................................................................................15
Applied Research methods, theories and data collection techniques and select the methods
appropriate to gather and analyze data......................................................................................15
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Using suitable technology and technology services to support data collection and analysis,
access appropriate sources of information and contributors relevant to the research...............16
Use and apply the analysis tools to the data to optimize the relevance and integrity of research
...................................................................................................................................................17
PART C..........................................................................................................................................18
Determine how the research findings like changes and trends will affect on the strategy of
learning......................................................................................................................................18
Analyze the research findings and data in order to get accuracy of details as well as to ensure
adherence to any legal consideration or requirement. Determine any issues identified and can
be corrected through this analysis..............................................................................................18
Collate the data and analyze it for relevance against the original applied research strategy.
Document this collation and analysis........................................................................................18
Record the research findings into a clear and logical document, presenting the findings in a
manner consistent with the identified audience needs...............................................................23
Determine if there is any requirement of further research, and if so, document an outline of the
appropriate approach required...................................................................................................31
TASK 3: Verbal questions.............................................................................................................32
REFERENCES..............................................................................................................................36
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TASK 1: Written questions
Question 1: Explanation about the 6 communication process and methods for effective
communication?
Ans:
 Utilize clear, decipherable composition with straightforward articulations; maintain a
strategic distance from complex language, (for example, analogies, which are a typical
reason for misconception)
 Talk unmistakably and briefly, including utilization of proper language and tone.
 Guarantee the communication will be reliably positive, aware and comprehensive.
 Strengthen beneficial discourse (for example correspondence which is results centred).
 Praise your verbal correspondence with open non-verbal communication, a smile, and so
on.
 Use non-verbal correspondence, including non-verbal communication (for example hand
motions), to upgrade the message you are endeavouring to impart.
 Consider contrasts in the vicinities individuals incline toward when conveying, the
specific circumstance and strategies they like, and the speed at which they impart
(counting how rapidly or straightforwardly they arrive at the 'purpose' of their message)
(Agnihotri and et. al., 2016).
Question 2: Methods of data collection and data analysis, including the use of technology and
technology service?
Ans: There are two methods of data collection and data analysis which are qualitative and
quantitative. For collecting and analysing qualitative information, there are different techniques
which are interview, open-ended survey, focus group, observation etc. On the other hand, in
order to collect and analysing quantitative information, there are also different techniques which
are questionnaire, close-ended survey etc. All these are effective techniques in collecting as well
as analysing of qualitative and quantitative information about the specific field of study.
There are different technology that will be used in collecting and analysing of data. These
are communication technology and network, hardware and software etc. All these are effective
but according to the current research, hardware and software technology is effective because it
helps on recording of personal data of respondents safely.
Question 3: Explanation about the legal requirements, guidelines and procedures that related to
the research?
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Ans: 1. The handling and storage of data – including who has access to it, where / in what format
it will be stored, for how long it will be retained, etc.
2. Privacy – one of the key ethical principles governing research is that participants have a right
to privacy (or to have their private information held confidentially / protected from disclosure);
this often involves strategies such as de-identifying data, or ensuring responses cannot be linked
to an individual participant
3. Freedom of information – including to whom, and under what conditions (including the
timeframe), raw research data and findings can be made available
Privacy and data protection act: (2014): The PDP Act is a Victorian law that helps in protecting
the individual personal data whilst it is treated by way of Victorian public zone organisations,
together with Victorian government departments, neighbourhood councils, statutory workplaces,
government faculties, universities and TAFEs
Freedom of information act (1982): It is Australian Commonwealth Freedom of Information
legislation which offers members of the general public rights of get admission to professional
files of the Government of the Commonwealth and of its companies.
Question 4: Presentation techniques used for presenting research information?
Ans: There are basically two techniques used for presenting research information which are
explained as below:
Verbal communication: It is the usage of auditory language to change data with other
human beings. It consists of sounds, language, or speaking. The tone, quantity, and pitch of 1's
voice can all contribute to effective verbal communiqué. (Ali, 2016).
Non-verbal communication: It is another type of communication between persons via
non-verbal otherwise visual cues. This includes facial expressions, gestures, body movement,
touch, timing, and something else that converse without speaking.
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Question 5: What are the Standards reporting methods?
Ans: Clarify the reason or point of the examination, with the unequivocal ID of the exploration
question or theory and targets
2. Clarify why the examination was important and place the investigation in setting, drawing
upon past work in pertinent fields
3. Portray in (proportionate) detail how the examination was finished:
▪ State the picked research technique… and legitimize why this strategy was picked.
▪ Describe the examination instrument (e.g. the study tool)
▪ Describe how the example was chosen and how information was gathered, including:
▪ How were potential subjects distinguished?
▪ what number and what kind of endeavours were reached subjects?
▪ Who moved toward likely subjects?
▪ Where were potential subjects drawn closer?
▪ How was educated assent acquired?
▪ What number consented to take an interest?
▪ How did the individuals who concurred contrast from the individuals who didn't concur?
▪ What was the reaction rate?
4. Depict and legitimize the strategies and tests utilized for information investigation.
5. Present the consequences of the exploration. The outcomes area ought to be clear, real, and
compact.
6. Decipher and talk about the discoveries. This 'conversation' segment ought not just emphasize
results; it ought to give the creator's basic reflection upon both the outcomes and the procedures
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of information assortment. The conversation ought to survey how well the examination met the
research question, ought to portray the issues experienced in the examination, and ought to
sincerely pass judgment on the constraints of the work.
7. Present conclusions and recommendations.
Question 6: Basic ethical standard that relates to applied research?
Ans: There are a few essential ethical gauges which identify with applied exploration:
1. Show proficient trustworthiness, duty, fitness, respectability
2. Keep away from manufacture and misrepresentation of information; look after objectivity
3. Utilize fitting strategies to accumulate, examine, decipher and report information
4. Appropriately distinguish to explore members the motivation behind the examination
5. Be worried about the government assistance of members
6. Guarantee members give free and educated assent – that is, consent to take an interest, in the
wake of having been given all the data applicable important to choose whether support is to their
greatest advantage
7. Right to protection, privacy and namelessness
Question 7: 4 Examples of applied research tools and methods and how they are applied?
Ans:
Explanation
Action research This kind of analysts effectively includes
members (as opposed to just gathering data
from them), thus energizes their duty; it
likewise advances open intrigue and change
corresponding to the examination issue.
Regularly, it has a political drive.
Case Study This explores a wonder inside its genuine
setting, by glancing top to bottom at a
specific circumstance, or a little gathering of
circumstances (for example the contextual
investigations), where the marvels exist.
Classification In Australia, research is officially ordered in
a wide range of ways – for the most part by
sort of movement and field of examination.
This helps government and non-government
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financing bodies settle on choices about
how exploration is subsidized.
Experience and intuition Regularly, analysts draw on their experience
or instinct (for example their 'premonition')
to settle on choices about the examination
they embrace. It is critical to guarantee, in
any case, that experience and instinct are
applied dispassionately, thus don't
inclination the examination.
ReplyForward
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TASK 2: Project
PART A
Obtain and review relevant task documentation, and consult with relevant personnel to clarify,
confirm and document the applied research purpose and the needs of the target group.
Purpose of allied research: Main purpose of this applied research is to identify the impact of
customer satisfaction on business performance and brand loyalty of Woolworths Limited within
retail industry.
The Applied research purpose was determined after reviewing various documents
including agreements, Research briefs, contracts, guidelines and statements. Additionally various
other people were consulted including the organization’s manager, work supervisor, employees
and representatives of the target group.
Needs of the target group: The requirements of the key people involved in the research
were also considered and included participants, from whom data would be collected & the
recipients of the benefits of the research, to whom the findings will be applied.
Along with this, above mentioned are main objectives of current study that helps researcher in
doing of this investigation in systematic and effective manner. There are certain task
documentation and consult that will be required to follow within a study. These are consent
form, check list etc. These will helps researcher in completion of full project in ethical and
systematic manner.
Determine, obtain and review the policies and procedures in relation to conducting applied
research, as well as relevant research ethics and codes of conduct.
There are some research ethics principles that have been used by investigator for
conducting this research in systematic and effective manner (Ding and et. al., 2017). These
principles are (a) obtain informed consent from potential research participants; (c) protect their
anonymity and confidentiality; (b) minimise the risk of harm to participants; (d) avoid using
deceptive practices; (e) give participants the right to withdraw etc.
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Establish the mechanisms to be used for collecting and maintaining data in a systematic manner.
Provide a full description of these mechanisms.
This is an effective and essential part of the applied research that will support researcher
in collection of information about the topic. In order to collect and maintain data, there are
different numbers of methods which are questionnaire, interview, observation etc. All these are
considering most essential and useful methods that will support investigator to gather
information regarding the any kind of study in accurate manner (El-Adly and Eid, 2016). In
order to collect information about the impact of customer satisfaction over brand loyalty and
performance of an organisation, questionnaire has been followed by investigator because it will
help them in gathering of valid and reliable information about the topic within limited time
duration. Questionnaire according to the current study has been presented as below:
QUESTIONNAIRE
Q1) How often you visit Woolwoths?
a) Once in week
b) Once in month
c) 6 months in year
Q2) How would you like to rate the value for money of product?
a) 3 star ratings
b) 4 star ratings
c) 5 star ratings
Q3) Are you satisfied from the products and services offered through Woolworths
Limited?
a) Strongly Agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree
Q4) Which factor influences you the most of Woolworths Limited?
a) Cost of products
b) Quality of products
c) Promotional activities
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Q5) What are the issues faced by you while purchasing the products
a) Customer service
b) Environment
c) Billing system
Q6) According to your opinion, in which areas Woolworths Limited needs to be improved
for increasing performance?
a) Design of products
b) Customer service
c) Store environment
Q7) As per your opinion, does promotional activities of company influence you the most?
a) Strongly Agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree
Q8) Do you influence others to buy the products and services of Woolworths Limited
company?
a) Strongly Agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree
Q9) What are the factors which makes you loyal towards the company?
a) Fast delivery
b) Better employee interactions
c) Quick solve queries
Q10) Does contribution of customers help company in improving brand image and
performance?
a) Strongly Agree
b) Agree
c) Neutral
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d) Disagree
e) Strongly disagree
Identify and analyse any factors affecting the reliability and validity of data. Document this
analysis.
Questionnaire is one of the main factors that has effect on reliability and validity of data.
Questionnaire is a part of primary data collection that will support researcher in gathering of
reliable as well as valid information about the current study (Farooq and et. al., 2018). A
dependable and legitimate measure is needed for measuring the data. The reliability of the
measures are affected by the duration of the scale, definition of the items, homogeneity of the
groups, duration of the dimensions, objectivity in scoring, the conditions of measuring, the
explanation of the size, the characteristics of the objects in scale, difficulty of scale, and
reliability estimation approach. Those factors should be known and taken into consideration to
construct a dependable scale.
Considering the available tools and resources, prepare, frame and document, an applied research
strategy and hypothesis.
Gantt chart refers as an effective and essential tool of time management that will be used
for analysing time completion of full project. This is an effective and essential time management
tool that will be applied within an applied research for identifying starting and ending time of
each activity. Along with this, there are some resources has been used for an applied research
such as time, cost and communication. All these are main resources that will be needed by
investigator by performing current investigation in effective and systematic manner. There are
some strategies of applied research such as questionnaire, interview, observation etc. All these
are effective but according to the current project questionnaire is best strategy that supported
researcher in collection of valid as well as reliable information without taking additional time
and resources (Hussain and Phau, 2016).
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