Applied Research Methods: Industry Problem Case Study Analysis

This assignment presents a comprehensive case study research design addressing an industry-related media context. The student begins with an analysis of three scholarly articles, highlighting their methodologies and findings relevant to the problem. This includes a literature review of articles focusing on television's impact on children, binge-watching behavior, and audience forecasting for new television series. The student then proposes a case study methodology, outlining the research purpose, aims, research questions, methods (including sampling, data collection, and ethical considerations), timeline (Gantt chart), and a budget estimate. The case study aims to analyze the constraints of broadcast localized television and includes a detailed geographic context, client identification, and participant cohort for the research. The assignment demonstrates a strong understanding of research methods and their application to real-world industry challenges, providing a well-structured and thoroughly researched proposal.

Running head: MANAGEMENT
Management
Name of the student
Name of the university
Author Note

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Table of Contents
Part A: Literature review............................................................................................................2
Part B: Research proposal..........................................................................................................6
Research purpose....................................................................................................................6
Research aim and questions....................................................................................................8
Research methods to be used..................................................................................................9
Description of sampling approach for the efforts.................................................................10
Provision of data collection instrument................................................................................11
Description of ethical consideration.....................................................................................13
Gnatt chart/Timeline.............................................................................................................14
Budget estimate....................................................................................................................15
Bibliography.............................................................................................................................17

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Part A: Literature review
Article 1: Lillard, A.S., Drell, M.B., Richey, E.M., Boguszewski, K. and Smith, E.D.,
2015. Further examination of the immediate impact of television on children’s executive
function.
Developmental Psychology,
51(6), p.792.
The article presents research related to the immediate impact that television have on
the executive functions of children. The target country intended for the study is that of
Australia. Therefore, the article is of national provision. The manner in which each child can
be influenced or exaggerated by the impacts of television is identified via the article. The
article written by Lillard et al. (2015) seeks to identify answers to the immediate impact that
television can have on the functional development of children. Thus, the research question of
the article includes the identification of the impact that television have on children and their
development. A link can be made between the impacts of television in terms of the effects of
television series that are considered as more popular than movies in the modern times.
Therefore, it can be that the aspect of television series has a severe impact on the lives
of the children mainly because it contributes in providing ideas about things among the
children. The immediate impact that television has on the children can be attributed to the
fact that they need to understand the manner in which it can be made to continue. At the same
time, relation with the shows can be made based on the effectiveness of the shows. Therefore,
it can be said that educational shows need to be the main cause focus of the children and
based on the research conducted by Lillard et al. (2015) it can be said that every children can
identify the shows that are actually helpful for them.
The method used for identifying the effectiveness is via collecting samples from the
responses of children. Three such studies were made that were used to identify the reactions

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of the children based on the slow or fast nature of progress. The results show that about 10-20
minutes of television viewing based on fantastical tales consisting of slow or fast-paced
nature of the show can be considered as appropriate for TV viewing of children. The low
executive effect that children may possess is considered as appropriate based on the reactions
of the students.
One of the considerations that were made is the fact that none of the children was
forced to make any type of participation. Ethical considerations based on the formulation of
the research were undertaken so that the research can be conducted in a proper manner. In
this regard, it can be said that other ethical considerations such as gaining the consent of the
parents of the children were also done so that participation of the children were made legal.
The strength of the sampling method is that it can help in identifying the manner in which
segmentation of the children can be made.
The limitation of the sampling method is that biasness may exist which may cloud the
judgement of the children. In this regard, it can be said that for the development of the
children method adopted can be justified. This can help in providing an opportunity for
understanding the effectiveness of television on the minds of the children. Thus, television
shows whether fast or slow can have a negative impact on the minds of the children if they
are viewed for a long time.
Article 2: Exelmans, L. and Van den Bulck, J., 2017. Binge viewing, sleep, and the role
of pre-sleep arousal.
Journal of Clinical Sleep Medicine,
13(08), pp.1001-1008.
The research is based on the investigation of the prevalence of binge working. The
association it has with sleep as well as pre-sleep arousal is taken into consideration by the
underlying mechanism that exists with the study. The target country intended for conducting
the study is India as the people are expected to binge watch shows. Based on the analysis it

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can be said that the article is of international provision Therefore, the research question for
this can be the impacts that binge viewing may have on the manner in which sleep among the
people can be deprived. From the research conducted by Exelmans and Van den Bulck
(2017) the pre-sleep arousal state of the individuals is also taken into consideration based on
the advancement of the binge viewing in the modern day. In the article, the research question
includes effectiveness of binge watching along with the role that pre-sleep arousal adopts.
In this regard, it can be said that with the popularity of the television series, binge
watching can be termed as a manner in which every person can be associated with the
viewing of the television series. In this regard, an analysis of the methods undertaken can be
taken into account. The method adopted in the article is the sampling technique in which 423
adults were considered for the sample survey that is interested in assessing regular television
viewing, binge viewing as well as sleep quality. The results from the analysis undertaken by
Exelmans and Van den Bulck (2017) were aimed to analyse the amount of nausea, insomnia
and pre-sleep arousal, which can be associated with the people.
The results showed that 80% of the people were identified as binge viewers. Among
the poor sleepers that were considered 32.6% had, a poor sleep quality associated with the
binge watching. Therefore, the result of the survey was that higher poor quality sleep could
be associated with a high amount of binge watching as well as an increase in fatigue.
Exelmans and Van den Bulck (2017) have undertaken the ethical considerations that were
taken into consideration in this case are the fact none of the participants were provided with
any force to be involved in binge watching. At the same time, the results collected were not
jeopardised for gaining proper information.
Along with this the strengths of the research can be the fact that the research had been
conducted taking into consideration the needs of the people along with the effects that binge

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watching may have among the people. The weakness of the research is that accurate
information related to the development of binge viewing could not be considered mainly
because it failed to provide accurate information about the ill effects of sleep deprivation.
Therefore, it can be said that overall, the article provides accurate analysis of the
effectiveness of binge viewing and the responses of the people can be considered as accurate
mainly due to the reactions that has been undertaken.
In this regard, it can be said that the increase amount of binge viewing among the
customers can be considered as an increasing threat for sleep among the people. It can lead to
increased cognitive arousal functions and at the same time may help in gaining mechanism
based on the effects. Thus, this can be considered as effective for identifying binge viewers.
Article 3: Hunter III, S.D., Chinta, R., Smith, S., Shamim, A. and Bawazir, A., 2016.
Moneyball for TV: A model for forecasting the audience of new dramatic television
series.
Studies in Media and Communication,
4(2), pp.13-22.
The research aims to identify the manner in which new dramatic television series can
help in the development of forecasting the reactions of the audiences. The article holds
international provision mainly because the target country that is focus is the USA. Hunter et
al. (2016) stated that the manner in which every new audience can be made familiar with new
dramatic television series need to be determined by taking into consideration the reactions of
the audiences. Thus, the research question of the article includes developing a model that can
forecast the responses of the audience for a new television show. This can help in establishing
a forecast about the different types of choices that audiences can be attributed with so that a
proper model related to television shows can be developed.
At the same time, in the words of Hunter et al. (2016) it can be seen that the amount
of money that are required for commencing with the dramatic television series can be

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attributed to the fact that reactions of the audiences are understood via the popularity of the
television in terms of budget that has been implemented. Therefore, for this, an analysis can
be made by identifying the most suitable method that can be used for the research. The
application of primary data sources are applied which consists of 107 dramatic series that was
aired. One out of the four major channels in the US industry was chosen with the focus of
television series between 2010-2014.
The untested predictions are made which can help in identifying the performance
undertaken by the television shows most of which can be considered as an important source
of research. From the research, conducted by Hunter et al. (2016) it has been seen that
success of the creative team of the shows has been influential in making the shows a huge
success. Thus, it can be concluded from the research done that audiences can be gripped with
different types of television series, which can help in understanding the manner in which
television shows can be improved. Therefore, the pilot episode of each of the shows was
considered as one of the most important for the success.
The strength of the research as well as the application of the sample is the fact that it
can help in understanding the effectiveness of the television shows. At the same time,
strength of the sample method is that it can help to ensure that every participant can be taken
into consideration. The weakness that can be related with the method is that it can be difficult
to gain the attention of each of the participants and at the same time understand the
development needed for commencing with the pilot episode.
Therefore, it can be said that based on the strengths, weakness and the methodology
adopted, the ethical consideration followed for the research included non-identification of
methods that may lead to the piracy of the shows. The respondents involved were not forced
to a part of the show and likewise the information collected was made authentic. Based on the

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development of the research, it can be said that television pilots can be attributed with the
analyses of the reactions provided by the audiences after its pilot episode.
Part B: Research proposal
Research purpose
The purpose of the research is to analyse the manner in which an established
intelligence can be made as a constraint to broadcast localised television. Some of the areas in
which the research establishes its focus include identifying the geographic context, the clients
as well as the object that is undertaken for study. Along with this focus is made on the
research participants and the cohort that can be identified for the development of the research
in a proper manner. In this, regard, it can be said that an advanced analysis can be made
which can help in gaining knowledge and identify the concept that can be associated with the
given topic. These include:
Geographic context: Bonus et al. (2018) stated that the geographic context that can
be associated with the research includes understanding the people that are considered for
research. It is necessary that the geographic context associated with the research activity be
specified mainly because it can help in understanding the types of people that are considered.
In this case, the geographic context that can be associated can include an analysis of the
people residing within the various states in Australia.
Client: According to Ghahfarokhi, Moghim and Eftekhari (2017), considering the
clients can be deemed as crucial mainly because it takes into account the manner in which
sampling survey can be formed. Identifying the clients can be considered as critical mainly
because it can help in providing access to the various TV series that are viewed across the
world. Therefore, it can be said that for this research, the clients that are required to be

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considered includes the people interested in watching TV series in a binged manner.
Preferably, Netflix is considered as the clients.
Object of the study: Based on the analysis of the purpose, the object related to the
study can be undertaken so that proper progress can be made in the research. It is necessary
that the research consider the given objects so that proper research questions can be made. In
this regard, the object of the study includes:
To identify the type of television series the people mostly view
To identify the ill effects of binge viewing and the effects that sleep deprivation can have on
the people
To analyse the manner in which intelligence surroundings can be constraints among the
broadcaster for localised television
To recommend ways by which such constraints can be mitigated to ensure localised
television can be viewed in a proper manner
Research participants: The research participants are important as it helps to identify the
target markets, which can be helpful for the survey. It is important that the research
participants cooperate with the researcher so that effective results can be obtained. This can
help in gathering an accurate analysis of the research and help in understanding the relevancy
of the data collected. The people born within the years of 1980 to 1994 can considered as the
current age of the people can range between 25-39 years old.
Research aim and questions
The rationale of the research is that it can help in identifying the intelligence required
for developing various localised television channels across an international form. Hence, the
aim of the study is to establish intelligence that can be considered for surrounding the

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constraints about the broadcaster for localised television. The interest of the audience is taken
into consideration and along with this the reception that is provided across the localised
television formats are taken into consideration. The primary research question includes:
What are the constraints and millennial experience expectations surrounding renovating
reality TV shows in Australia?
Based on the objects of the research study identified and the aim of the research, the research
questions that are taken into consideration include:
What are the types of television series the people mostly view?
What are the ill effects of binge viewing and the effects that sleep deprivation can have on the
people?
What is the manner in which intelligence surroundings can be constraints among the
broadcaster for localised television?
What recommendations can be provided by which such constraints can be mitigated to ensure
localised television can be viewed in a proper manner?
Research methods to be used
In order to conduct the research in a proper manner the application of certain research
methods are taken into consideration. The research methods that can be used include the
philosophies, approach and designs. The method that is chosen for the analysis of data is also
considered as part of the methods, which are to be undertaken. In this regard, the research
methods include:
Research philosophy: The research philosophy consists of positivism, interpretivism
as well as realism. The application of the positivism is done in order to consider large sample

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size so that the researcher can apply scientific means of analysis of the data. Fadda et al.
(2015) stated that the interpretivism method consists of focusing on a small group as well as
researching the general contents for the development of a proper research. The application of
the realism philosophy provides an understanding of the use and application of both the
methods and thus is considered as the least applicable method.
Research design: The research design consists of descriptive, explanatory and
exploratory research. The application of the descriptive research helps in gaining proper
description of a research and helps in conducting an in-depth study related to the topic.
According to Do (2017), the explanatory research provides researchers with an opportunity to
explore factors that can be relevant for the information as well as provide support to the
present research. The application of the exploratory research is undertaken to explore new
concepts as well as develop ideas so that the research can be conducted in a proper manner.
Research approach: The research approach consists of the inductive and the
deductive research. The application of the inductive research approach can be considered to
evolve new theories and concepts, which can be taken into consideration from the
observations made. The application of the deductive approach helps in the validation of the
research questions by collecting proper data from the survey and the questionnaire method.
Data collection method: The data collection method is of two types, which consists
of primary as well as secondary data collection. The application of the primary research can
be attributed to the collection of questionnaire as well as surveys along with the interviews.
The secondary research can be attributed to the collection of evidence from various books,
journals and websites along with proper research of case study.
For this particular research, the application of interpretivism philosophy can be
undertaken as small or no response from people is required. The application of descriptive

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research design is undertaken so that an in-depth analysis via the case study method be
implemented. Along with, the research approach that is undertaken includes the deductive
method as link can be made between the evidence collected from the case study as well as
that of the literature review. Thus, based on this, the data collection method that is to be
adopted is the secondary method as analysis of the case study related to the concept can be
undertaken.
Description of sampling approach for the efforts
The sampling approaches that are usually considered for conducting a primary
research include the application of random sampling method. Under this method, the
researcher chooses a sample population entirely by chance and each of the members in the
sample population has an equal chance or opportunity to be selected. According to Cantor
(2017), the random sampling method can be considered as the best form for such works and
thus, it can be said that it is the most appropriate method for ensuring the effectiveness of the
research. At the same time, the application of probabilistic sampling as well as non-
probabilistic sampling methods can be undertaken for a research.
Bae et al. (2017) stated that the application of the probabilistic sampling technique
could be taken into consideration as it provides assistance based on a sampling technique
from a larger population of the sample. This can help in selecting the number of participants
by using a random selection method and at the same time, by considering the development of
the requirement of the research. The non-probability sampling technique includes selection of
sample that is not been calculated. As stated by Chun (2017) the reliance of the application of
the non-probabilistic sampling can be based on the subjective judgement of the researcher.
Therefore, it can be said that for the application of the sampling technique in the case
of analysing the manner in which established intelligence can be considered as a constraint to