Applying SCAMPER: Examples and Explanations in Management Principles

This assignment provides examples of how to apply the SCAMPER (Substitute, Combine, Adapt, Modify, Put to other uses, Eliminate, Rearrange, Reverse) creativity tool within the context of management principles. The student provides specific examples for each of the SCAMPER prompts, such as substituting ingredients in food service, combining live bands with hotel services, adapting to changing environments like deciduous plants, modifying services by employing more waiters, and finding new uses for waste products. Each example is accompanied by a brief explanation detailing its relevance to the corresponding SCAMPER question, demonstrating an understanding of how the technique can be used to generate innovative solutions and improvements in a business setting. The assignment also highlights the importance of adapting to technological advancements, rearranging business layouts for better customer experience, and reversing operational patterns for increased efficiency and customer convenience. Desklib is a great resource to find similar assignments and study tools.

Running head: Understanding the scamper
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Understanding the Scamper
Name of the Student
Institution

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Understanding the scamper
The text discusses the SCAMPER creativity tool. After reviewing this in the text,
complete the following chart with examples not found in the text. In the explanation
column briefly explain how the example relates to the question.
Questions Example Explanation
Substitute: What else
instead? Who else instead?
Other ingredients? Other
material? Other time? Other
place?
Vegetable samosas A hotel company can think
of considering people who
are allergic to proteins. This
would lead them to have
another option rather than
beef samosas only. This
eventually bring the full
meaning of a substitute
which is something that can
be used in place of
something else to serve the
same purpose.
Combine: How about a
blend? Combine purposes?
Combine materials?
Use of live bands
especially at night and
during weekends.
With the recent trends in the
hospitality industries,
customers are now seeking
ways that they can be more
comfortable apart from the

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Understanding the scamper
food option only. A live
band could be a good
accompaniment for the
services offered in the hotel.
Eventually this counts as a
plus for the organization.
Adapt: What else is like
this? What other idea does
this suggest? How can I
adjust to these
circumstances?
Deciduous plants. Adaptation means
conforming to the new
environment. In this case,
deciduous plants serves as
the best example in that they
shed leaves during dry and
cold season to reduce
photosynthesis and be
dormant respectively. The
company can learn with this
as an example on ways of
adapting to change for the
good of all and survival too.
Modify: Different order,
form, shape? Minify: What
Employ more waiters This will be one way of
modifying the services by

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Understanding the scamper
to make smaller? Slower?
Lighter? What to do with
less frequency? Magnify:
What to make higher?
Longer? Thicker? What to
do with greater frequency?
Introduce a fruit parlor. extending them. More
waiters will mean quality
services to the customers. Its
customer satisfaction that
brings about success in a
business (Berning, 2005).
Put to other uses: New ways
to use as is? Other uses I
modified? Other places to
use an item or movement?
Use of wastes as pigs’
feeds.
The company can deci9de to
introduce the `waste
management principle. The
wastes produced can be used
as feeds for animals such as
pigs.
Eliminate: What to remove?
Omit? Understate?
Analog televisions With the upgrade in
technology, the company
needs to stay updated so as
to secure a competitive
advantage. This can be done
by the elimination of all the
analog televisions in the
premises and replace them

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Understanding the scamper
with the digital one.
Rearrange: Other layout?
Other sequence? Transpose
cause and effect? Transpose
positive and negative? How
about opposites?
Change of the restaurant
decoration and lightings.
Expansion of the
restaurant.
The first impression is very
important in the eyes of a
customer especially in the
hospitality sector. Change
of decorations used and
lightings will alter with the
whole layout hence creating
a new picture in the eyes of
the customer. Expansion of
the restaurant will also
reduce congestion and also
improve the room’s aeration
Reverse: Interchange
components? Other pattern?
Backward? Upside down?
Change of operating hours
from 12 to 24
This can be very important
since it gives the business a
new working pattern. This
eventually means that more
customers can be served at
their own convenience.
Change of patterns in a
business at times could

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Understanding the scamper
mean a new path of success
(Dayal, Zachariah, & Rajpal,
2015).
Assignment will be assessed using the following criteria:
 The chart contains accurate examples for each of the 8 questions.
 The chart contains accurate explanations for each of the 8 questions.
 Writing is clear. Used appropriate grammar and writing to express ideas.
References (if used) were cited properly.
References

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Understanding the scamper
Dayal, R., Zachariah, P. & Rajpal, K. (2015). Encyclopaedia of economics, commerce &
management. New Delhi, India: Mittal Publications.
Berning, J. (2005). Focus on management principles : a generic approach. Lansdowne
South Africa: Juta Academic. Berning, J. (2005). Focus on management
principles : a generic approach. Lansdowne South Africa: Juta Academic.