This report examines the global marketing strategies Aptamil Toddler can employ to successfully introduce its Aptamil with Pronutra baby milk in the Chinese market. It begins with an executive summary highlighting the use of foreign direct investment and strategic alliances for market expansion, emphasizing differentiation, joint ventures, and social media marketing. The report details market research, including micro and macro environmental analyses, competitor analysis, and target audience identification. It explores market selection processes, alternative market entry strategies, and potential positioning tactics. The report also includes recommendations for market entry mode, target market selection, positioning, and generic strategies, with a focus on the Chinese market's potential and the importance of adapting to local standards and consumer preferences. It analyzes the competitive landscape, particularly the presence of brands like Nestle and Danone, and discusses the significance of cultural factors, affordability, and food safety standards. The report also addresses the five stages of overseas market selection, including problem identification, research design, data collection, analysis, and dissemination of results. It highlights the reasons for choosing China, outlines specific objectives, and discusses alternative market entry strategies based on geographic, demographic, psychographic, and behavioral segmentation. Finally, the report provides a detailed SMART goal for increasing market share in China, emphasizing the importance of innovation in packaging and pricing strategies.