Report: Analysis of an Australian Aquaculture Focused Aquabusiness

This report focuses on identifying and analyzing an aquaculture-focused aquabusiness operating in Australia. It begins by highlighting the increasing demand for sustainable seafood and the potential of domestic aquaculture to meet both national and international needs. The report then delves into the Australian aquaculture industry, its significant contributions to regional development, and the key species produced, including salmon, tuna, oysters, and shrimp. The analysis further identifies the business units, product and service lines of a selected Australian aquaculture company. Finally, the report examines the business-level strategy employed by the chosen aquabusiness, including the participants and procedures used for strategic management based on qualitative methods. This includes the use of semi-structured interviews with industry experts to understand their management practices and strategic decisions within the context of the Taiwanese aquabusiness landscape. The report also describes the data collection process, including the interview duration, recording, and transcription methods.

Identify an Aquaculture focused Aquabusiness operating in Australia.
Aquaculture production in Australia
As population increases in Australia and the world, demand for sustainable seafood also
increases. Demand for seafood in Australia has increased significantly in the past three decades.
Australia's current seafood demand exceeds domestic supply and continues to grow. Domestic
aquaculture has the potential to develop significantly to meet national and international needs.
Aquaculture production takes place throughout Australia, from the tropical north to the south with
temperate climates. The aquaculture industry is mostly based in Australia and provides important and
positive contributions to regional development. From 2002 to 2003, the real gross value of aquaculture
production increased by 12% ($ 108 million) to more than $ 1 billion. The biggest increase this decade is
due to the value of salmon (salmon and trout) and edible oysters. In 2012-2013, Salmonids, which come
almost exclusively from Tasmania, are Australia's most valuable $ 497 million fishery products. The
value of Australian aquaculture increased by around 25% between 2004 and 2005, reaching $ 1.1 billion.
In 2012-2013, the value (and volume) of aquaculture production in Australia fell to more than $ 1 billion.
This was mainly due to a decrease in fish and crustacean production and a decline in the value of fish,
molluscs and crustaceans. In 2012-2013, aquaculture products accounted for 43% of Australia's seafood
production and 35% of its weight. The Australian Department of Agriculture and Resource Economics
and Natural Sciences (ABARES) has published an annual report on Australian fisheries and aquaculture
statistics. This report provides data on the scale and value of production from state, territorial and
commercial commercial fisheries (both wildlife and fisheries). These and many other reports can be found
on the ABARES publication page. Australia has an international reputation as a safe, sustainable and
high-quality seafood producer. The majority of Australian aquaculture production comes from high-
quality species such as pearls, salmon, tuna and oysters, but in Australia it produces more than 40 species.
The five largest species groups of aquaculture production values are: salmon, tuna, edible oysters, pearl
oysters and shrimp. Other species that grow in Australia include: snails, freshwater fish such as
barramundi, cod murray, bass, brackish water fish or sea fish such as barramundi, snapper, yellow tail
kingfish, mulloway, grouper, clams, ornamental fish, sponges , mud crabs and sea cucumbers.
Identify its business units and products and services lines.
Australia has built a reputation as a provider of safe and high-quality seafood through ecologically
sustainable practices. Seafood Farm Ltd producers focus on high-value domestic and foreign markets.
The increasing demand for native Australian species and their proximity to Asian markets, along with
globally recognized quality standards for fish and seafood means that Australian aquaculture can

competitively take advantage of quality aquaculture products. The United Nations Food and Agriculture
Organization (FAO) estimates that in 2018 fish production will not exceed the production of wild fish
products for human consumption, and by 2021 more than half of the world's fish consumption will be
through cultivation.
Analyse the Aquaculture Aquabusiness’ business level strategy
Participants and procedures
Because of the early nature of this study, qualitative methods were used to study the
strategic management of Taiwanese aquabusiness. Respondents did not allow us to carry out
detailed studies of their working lives to investigate their management practices. For this reason,
we chose a semi-structured survey method and not for individual cases. According to Cohen and
Crabtree (2006), semi-structured interviews are preceded by informal and unstructured
interviews that allow researchers to develop a deeper understanding of topics of interest, helping
formulate the right and meaningful questions. In this study, semi-structured in-depth interviews
were conducted with 10 specialist companies in Taiwan. Before each interview, we invited the
participants to read the letter with approval and receive oral approval from the participants to
participate in this study. To be included in this study, participants have: (i) to participate in agro
for more than 10 years and to manage aquabusiness-oriented supervision or production; (ii) has
been recognized by the central government or by the regional government (for example, City
Award or Aquabusiness Award); (iii) becoming an expert in Taiwan aquabusiness; and (iv) want
to be interviewed. This criterion allows a level of diversity among participants, for example in
various fields of agriculture (eg plants, fertilizers, tea, fruit and beekeeping). As a result, various
expert experiences can be explored. The age of participants varied between 35 and 78 years.
Data collection
Semi-structured in-depth interviews were conducted from 5 May 2015 to 10 June 2015 as
flexible and responsive access to the latest management practices of the participants in this study.
Interviews that lasted around 120-150 minutes were recorded and transcribed after permission
from the participants. The process is the same for all interviews to ensure the same quality.