This assignment presents a sales presentation focused on augmented reality (AR) glasses. It begins with an overview of the Spring Wise Company's AR smart glasses concept and highlights Rokid's manufacturing role in selling to Rogers Communications, a Canadian telecommunications company. The presentation outlines Rogers' history and vision, emphasizing the company's commitment to innovative services. It details the B2B sales process, the features and advantages of AR glasses, including their ability to convert customer buying intentions, and the associated costs. The presentation also covers the disadvantages of AR technology, its various applications across industries, promotional activities, and the reasons customers are drawn to AR. The document concludes with references to support the claims made throughout the presentation. The assignment also fulfills the requirements of the project identification assignment, identifying the product (AR Glasses) and the B2B customer (Rogers Communications), with three sources cited in APA format.
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