Business Plan: Augmented Reality Technology Enterprise Group 4

This project presents a comprehensive business plan for an Augmented Reality (AR) technology enterprise. The plan includes an introduction to AR technology, its applications, and the external and internal reasons for starting the business. It outlines the company's mission, vision, goals, and objectives, followed by a SWOT analysis to assess its strengths, weaknesses, opportunities, and threats. The plan details market segmentation, target customers (age 16-60, middle to high-class individuals, marketers, and enterprises), and revenue sources, including product sales and AR software licensing. The strategic plan covers marketing, operational aspects (input, process, output, layout), and a human resource plan, including organizational structure, job analysis, recruitment, training, performance appraisal, and compensation. The marketing plan encompasses marketing research, the marketing mix, and a campaign strategy. The business aims to integrate AR into daily life, improving user experiences and providing convenient services, with a focus on B2B and B2C applications across various sectors such as e-commerce, education, and marketing.