AR & VR: Business Information Systems, Globalization, and Strategies

This report delves into the application of Augmented Reality (AR) and Virtual Reality (VR) within Business Information Systems (BIS), focusing on a photovoltaic energy business. It begins by exploring the globalization of AR and VR, highlighting their increasing significance in enhancing customer experience and streamlining operations. The report then analyzes the organizational challenges and opportunities presented by these technologies, including their impact on e-commerce, training, and security. A key focus is the integration of AR and VR into the BIS, particularly through the use of an executive support system to analyze data and improve decision-making. The report proposes strategies to enhance customer experience, including the development of interactive elements within the system, and justifies the proposed solutions using relevant business theories. The conclusion summarizes the key findings and emphasizes the transformative potential of AR and VR in modern business environments.

Business Information
Systems-2
1

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Task 1: Globalization of AR and VR..........................................................................................3
Task 2 - Organizational challenges and opportunities posed by AR and VR.............................4
Task 3: AR & VR in business information system......................................................................5
Task 4- Justification of proposed business information solutions with theories.........................8
CONCLUSION..............................................................................................................................10
REFERENCE................................................................................................................................11
2

INTRODUCTION
Business information system (BIS) is a system that provides information to the
organization to utilize for its management in efficient and effective manner (Al-Dmour and et.al.,
2019). Typically, BIS uses computer systems and technology for the management of the
business. Some primary components of BIS are hardware, data, procedure, software and people
of the organization. In this project the selected business on the photovoltaic source of energy.
This project help with understanding the characteristics and significance of AR & VR
technology. In this project the organizational opportunities and challenges faced by AR and VR
technology is discussed. With the help of this project the requirements for AR and VR relevant
to the chosen application is stated contrast on the business information system and other business
strategies. This project will provide the justification of the choices made by the business with the
help of applicable theories and it application.
MAIN BODY
Task 1: Globalization of AR and VR
Augmented reality and virtual reality are there two technological advancements which are often
being used in the companies all across the globe. This happens because it allows businesses to
efficiently use the graphical representation of numeric data for identifying company's
performance in front of the customer. The significance of utilisation of Augmented reality and
virtual reality increases drastically due to the fact that since in the current time organisational
customer base is increased while also the existing market competition has also been increased
(Ivanova, 2018). Due to which business is have to take innovative approaches in order to
improve its performance on the ground level therefore AR and VR are being used to get a a
detailed understanding about the factors which are being associated for the variations within
organisational performance graph. The overall associated significance of this approach increase
is due to the fact that in the current time companies are extending their reach to overseas market
and because of which it is highly important for it to to monitor several aspects of its performance
with the utilisation of key performance indicators through which work synchronism within the
the branches can be established while also the quality of services which is been provided to the
customer can also be improved. In order to achieve this AR and VR are highly beneficial
because it is able to use the graphical approach to to showcase each branch performance on the
ground level through which appropriate performance measures can be taken by the corporate to
3

improve the final quality of services which is being provided to the customers and hence the
chances of goal achievement can be increased.
Task 2 - Organizational challenges and opportunities posed by AR and VR
The organizational opportunities which develop for a business in the use AR and VR are,
Games, Leisure and Entertainment :
The utilization of both AR and VR has been seen the most in the gaming applications as
these technologies are very effective in improving the gaming experience of the customers. Thus,
the use of AR and VR is very simple to be understood for a gaming company. Some companies
use these technologies for providing entertainment to the employees at work. With the help of
Augmented reality organizations can make their reports and presentation on the photovoltaic
equipment realistic. It can be used for enhancing both the customers and employee experience
(Slesar, 2020).
E-commerce and Retail :
Augmented reality technology is used by companies to close the gap between the online
and offline shopping. This technology provides the customer to develop a personalized shopping
experience. Organizations use this as a tool of influence the customers decisions. VR is used by
many organizations for their online shopping by showing an animated version of their product.
This provides the customers an idea of the feature of the product and also it utilization(Chan and
Holosko, 2018). For the Photovoltaic energy business VR can be used for showing the customers
on how this source of energy works. This will provide the customer's knowledge of the
technology very easily which is complex to understand at the first place.
Education and Training :
Both the technologies AR and VR are very useful for providing training sessions to the
employees of the company. These technologies are able to provide the employees with realistic
and physical experiences with the help of immersive real life simulations, This is very important
for the safety of the employees. It is considered that these technologies has unlimited
opportunities in the field of teaching and other learning process. For the photovoltaic energy
production the employees need to work with costly equipments. This allows the employees to
train with the help of real life simulation of that technology (Manis and Choi, 2019).
Challenges faced by organization on the utilization of AR and VR are,
Lack of proven business model :
4

It has been proved in the opportunities that the use of AR and VR is there for the
business. However, there still does not have any specific model for the use of AR or VR in
business. Business model is important for making sure that the business is using it at is optimum
level. Due to this the business has to face the challenge over the success of the use of these
technologies.
Lack of AR designs and development standards :
Standards are said to be the universal language of the software and its application. This is
the way in which organization secures the compatibility and contributes. This is important for
overall development of this technology in the organization. For technologies which do not have
designs on which the organizations can rely on the organization needs to develop their own
designs which can be great risk for the organization.
Security issues :
In the current times in which the hacking is very common phenomenon technologies like
AR and VR are not out of the reach of the hackers. Thus, creates a huge challenge for the
companies as it puts the important data of the company on the risk of loss. Negligence of the
security can put the company in trouble. For the photovoltaic energy both AR and VR can be
used for training. For the business which is based on the technology as complex as this, their
technological design is the most important thing for them. Thus, it is not safe for them to put
their technologies for the training methods(Wei, 2019).
Task 3: AR & VR in business information system
a. Overview of Business
The proposed business tends to provide digital only renewable energy through the use of
photovoltaic cells to the customers. The BIS system which is being used in this analysis
is the executive support system which uses complex numeric data and with the use of
graphical it converts the data into graph by which suitable steps can be taken to improve
company's performance (Heinonen, 2017). The use of software is being taken through
which large organisational data can be properly analysed and then on that basis suitable
strategy can be developed to achieve are your work productivity by which significance of
the associated press can also be minimised. This is necessary because the organisational
5

objective is to improve its performance within the market place by which customer
requirements can be fulfilled.
b. Cost and value exchange for the company
Company uses and integrated approach of software and hardware to analyse large
complicated data and due to the it is being able to achieve higher work productivity and
angles is able to take appropriate measures to improve its performance and overall sales.
But since number of customer base of the organisation is increasing (Evans, 2019).
Therefore duty bricks it has to take innovative approaches in terms of managing large
complicated data in such a way that final quality of services which are provided to the
customers is being improved while providing business and opportunity to forecast the
sales which is having such that appropriate measures can be taken to improve its
performance on the ground level.
In order to achieve this business has to use suitable software like executive
support system that allow it to convert large complicated data within the graphical
approach that can be e analyst and visualised with the utilisation of AR and VR. It is an
important step because sense company provide remote monitoring approach to its
customer as well because of which it has two to guarantee that they are being M power to
track their consumption of the energy and then can make appropriate variations within
their plan such that there is specific requirements are being met and due to this factor
corporate have to evaluate its performance with the technological advancements like the
software that is being able to track overall performance in terms of evaluating company's
performance.
c. Proposal to build and model customer experience
Corporate has to ensure that it is being able to take suitable steps by which it can
take several steps by which customers experience with the business can be improved. It is
important for the corporate that it is being able to take several steps by which customers
experience in terms of utilizing organizational services can be improved. This is also very
important for the corporate, due to the fact that with this approach it can guarantee that it
is able to influence the customers to increase their engagement with the company by
which overall sales are being increased.
6

This is an important step because with this is step overall expenditures can be
identified and budget allotment can be done efficiently in such a way that desired work
productivity is being accomplished within minimum Investments by which the chances of
goal achievement can be increased (Burova and et.al, 2020).
It is necessary for businesses that it implement innovative approaches within the
strategy development by because it has to guarantee that existing organisational working
which property being entirely through which strengths and weakness which the company
is having in terms of providing IT services to track customers can be evaluated by which
appropriate measures can be taken to improve company's performance while reducing the
chances of facing failures and hence this will improve company's performance on the
ground level and chances of goal achievement can also be increased.
d. Proposal to build two and three interactive elements
The company tends to install Executive Support System within its daily working
and because of this it has to ensure that the overall UI of the software is being set in such
a way that it is easy to understand for the users. This is an important step because if the
established organizational software is highly complex to understand then in that case it
has to provide proper training to the employees. Due to this high expenditures have to be
made in terms of providing proper training, while also at the same time the corporate has
to guarantee that it is being able to take appropriate measures by which overall associated
challenges are being minimized.
The overall significance of the organizational steps in terms of implementing
suitable measures, by which higher work productivity can be accomplished. The
implementation of UI is also very important because the business tends to provide digital
only services to the customers (Miyazaki and et.al, 2017). Due to which appropriate
measures have to be taken by which chances of goal achievement can be increased. It can
be seen in case of organizational approach in which it tends to provide remote tracking
options of the energy consumption to the customers.
Therefore due to this operational cost which is required to maintain uniformity
within the work productivity and also so initial investments which it has two to make in
order to implement suitable approaches within the working to accomplish desired target.
e. Business Strategy
7

The company tends to provide renewable energy based services to its customers
and because of which it has to take a series of innovative steps by which it is able to
improve its work productivity (Wu and Chiu, 2018). Therefore in order to accomplish
this there are several steps which has to be taken which include steps like monitoring the
current utilisation of services and on that basis developing proper strategy through which
desired work productivity can be accomplished. In order to achieve this software is an
effective approach because it is being able to track the current working of the company
performance on several ground.
This is an important step which happens due to the fact that by by developing
strategy company can improve its performance on the ground level through which the
overall final quality of services which are being provided to the customer is being
improved that will improve companies economic growth.
With that it becomes important because business has to ensure that it is able to
fulfil the social needs of the customer base as well. It is being achieved with
organisational approach in which it has to take appropriate measures to minimise its
performance cap with the existing market competition by which and competitive edge
can be accomplished that will attract new customers towards the business and hence
desired target can be active with minimum efforts.
Task 4- Justification of proposed business information solutions with theories
For understanding the business information solutions D&M model can be utilized. This
model has been made by Delone and Mclean. This theory is also known as the success model as
it provides six dimensions which are interrelated to each for success. These six dimensions of the
model are system quality, information quality, service quality and also user satisfaction and also
net benefits for the determination of the success. Business information solutions uses computer
systems and technology for the management of the business. With the help of this theory the
success of BIS system in the photovoltaic industry is explained. In the business information
system the use of augmented reality and virtual reality is shown. The dimensions of this model
will help the business of photovoltaic to understand the success it can get from the business
information system (Cidral and et.al., 2018).
Information quality :
8

Information quality is known as that information which enables the system to deliver,
store and produce and is considered to be a very important system for the evaluation of the
information system. Business information system for photovoltaic industry provides information
quality to both the system of satisfaction of the user and also to the intentions of utilization of the
system. The extent in which the system used allows the AR and VR technologies in the BIS of
this system to yield benefit for the business and its users.
System quality
System quality is same as the information quality and also one of the most common
dimension which helps to evaluate the information systems. System quality has an impact to the
system which enables it to benefit through the means of meditational relationships Which are
done by the use of intentions and user satisfaction.
The quality of the system is important for the business to maintain the success of the business
information solutions. Any compromise in the quality of the AR and VR for this technology can
lead to failure.
Service quality
Service quality it also method along with system quantity and information quality which
helps to evaluate the information systems according to the quality of service offered. Service
quality as a direct impact on the usage of intentions and user self-satisfaction impact the net
profits reduced by the system.
Main reason for the use of such systems in the business activity is to provide the customer of the
photovoltaic energy user optimum services and with the help of AR and VR understand the
technology.
System usage intentions
The intentions to use the information system and the system used are briefly embedded in
the information systems literature. The information system success models use and usage of
intentions are influenced by the information, system, the service quality. User's satisfaction is
influenced by the system use of the information system.
It is very important to understand the intentions of the business information solutions otherwise
the business activities will revolve around the business but will not affect the business operations
for the generation of revenue (Wu and Chiu, 2018).
User satisfaction
9

User satisfaction directly influences the profits provided by the information system.
Satisfaction can be referred to as the extent to which a user is pleased by the usage of the
information system and directly affects the system use.
The users are the individuals which use the technology involve in the business information
systems. It is important for the technologies involved in the business information solution to be
qualified enough to satisfy the users which are employees, employers and also the customers of
the business.
Net system benefits
The net benefit which an information system provides is the main and crucial roll off the
information system. Whether it is being used by user or by underlying in an organization. The
net system benefits are affected by the user satisfaction and system use of the system. Net
benefits directly influence the user satisfaction and user intentions to use the system. The overall
success of the information system is developed when it has been seen successful in making
positive impact on the business.
CONCLUSION
From the evaluation it is being concluded that corporate have to ensure that it is being able
to take innovative approaches by which it can guarantee that it is being able to take innovative
steps by which higher work productivity can be accomplished. With that this becomes significant
for the businesses because it has to guarantee that it is able to synchronise its performance of
several aspects by which its work productivity can be increased to achieve the desired work
productivity. However in order to accomplish this suitable measures have to be taken like
providing a proper training to the employee for efficient use to innovation.
10

REFERENCE
Al-Dmour, H.H.,and et.al., 2019. Investigating the impact of ECRM success factors on business
performance. Asia Pacific Journal of Marketing and Logistics.
Burova, A. and et.al, 2020, April. Utilizing VR and gaze tracking to develop AR solutions for
industrial maintenance. In Proceedings of the 2020 CHI Conference on Human Factors in
Computing Systems (pp. 1-13).
Chan, C. and Holosko, M., 2018. Technology for social work interventions. Oxford University
Press.
Cidral, W.A., and et.al., 2018. E-learning success determinants: Brazilian empirical
study. Computers & Education. 122. pp.273-290.
Evans, L., 2019, May. Barriers to VR use in HE. In Proceedings of the Virtual and Augmented
Reality to Enhance Learning and Teaching in Higher Education Conference 2018. IM
Publications Open.
Heinonen, M., 2017. Adoption of VR and AR technologies in the enterprise.
Ivanova, A.V., 2018. VR & AR technologies: opportunities and application obstacles. Strategic
decisions and risk management. (3). pp.88-107.
Manis, K.T. and Choi, D., 2019. The virtual reality hardware acceptance model (VR-HAM):
Extending and individuating the technology acceptance model (TAM) for virtual reality
hardware. Journal of Business Research. 100. pp.503-513.
Miyazaki, T. and et.al, 2017, June. Teaching materials using AR and VR for learning the usage
of oscilloscope. In International Conference on Augmented Reality, Virtual Reality and
Computer Graphics (pp. 43-52). Springer, Cham.
Wei, W., 2019. Research progress on virtual reality (VR) and augmented reality (AR) in tourism
and hospitality. Journal of Hospitality and Tourism Technology.
Wu, L. and Chiu, M.L., 2018. Examining supply chain collaboration with determinants and
performance impact: Social capital, justice, and technology use perspectives. International
Journal of Information Management. 39. pp.5-19.
Online
Slesar,. M. 2020. Top 10 application of AR and VR in business.[Online] Available trough:
<https://onix-systems.com/blog/top-10-applications-of-ar-and-vr-in-business>
11