Mobile Application Report: Integrating AR and VR for Tourists

This report presents a mobile application concept designed to enhance the tourist experience through the integration of Augmented Reality (AR) and Virtual Reality (VR) technologies. The application offers 360-degree views of hotels, restaurants, and other points of interest, providing users with immersive and informative content. It discusses the app's functionality, including the use of GPS location services and compatibility with both Android and iOS platforms. The report targets tourists aged 25-45 and explores the potential benefits for users, such as easier location of places and an enhanced overall experience. It also touches upon financial considerations, including the need for investors and the importance of corporate citizenship for the startup's success. The report includes references to relevant research papers and addresses questions regarding business applications, benefits, and startup costs.

A MOBILE BASED APPLICATION
FOR THE TOURISTS

TECHNOLOGY INTRODUCTION
 A mobile based application
 To use AR ad VR as its main technologies
 360-degree view of hotels, restaurants, destination
locations, transportation services, etc. (Bonetti, Warnaby
and Quinn 2018)

WHAT DOES IT DO?
 Captures a 360-degree view of the hotels and
restaurants, locations and much more (Han
et al. 2019)
 With the help of VR and AR technology
integrated with this software

CONTINUE…
 VR technology will let users fulfil their search
needs
 Search the desired hotels, the entire infrastructure,
the rooms and much more (Han et al. 2019)

HOW IT WORKS?
 Is compatible with both Android phones as well as iOS phones
 Just download and install this application on the phone
 Switch GPS location on the phone to access its benefits (Jung
et al. 2016)

CONTINUE….
 A 360-degree view of hotels, restaurants, offices,
etc.
 A time saving app

WHO WILL BE THE CUSTOMER?
 Tourists will be the target market
 People falling in the age bracket of (25-45)
 Diverse groups of tourists will be at benefits

HOW WILL CUSTOMER BE
BENEFITTED?
 Locating the hotel, shopping center or a place will become
easier with this app
 The experience should be overwhelming for the customer

FINANCIAL CONSIDERATION
 Investors and shareholders will be required
for the funding
 Corporate citizenship in the startup company
should be positive as is key to the overall
success of the venture

QUESTION & ANSWER
 How it can be used for the business purpose?
 What are the benefits of using this app?
 What would be its cost for a start-up
business?
For answers refer to the (Outline report file).

REFERENCES
 Bonetti, F., Warnaby, G. and Quinn, L., 2018.
Augmented reality and virtual reality in physical and
online retailing: A review, synthesis and research
agenda. In Augmented reality and virtual reality (pp.
119-132). Springer, Cham.
 Han, D.I.D., Weber, J., Bastiaansen, M., Mitas, O. and
Lub, X., 2019. Virtual and augmented reality
technologies to enhance the visitor experience in
cultural tourism. In Augmented Reality and Virtual
Reality (pp. 113-128). Springer, Cham.
 Jung, T., tom Dieck, M.C., Lee, H. and Chung, N., 2016.
Effects of virtual reality and augmented reality on
visitor experiences in museum. In Information and
communication technologies in tourism 2016 (pp. 621-
635). Springer, Cham.