Entrepreneurship: Arabian Delight Business Plan Presentation

This presentation details the business plan for "Arabian Delight," a food and beverage van specializing in Arabian cuisine in Birmingham, UK. It covers key aspects of entrepreneurship, starting with the motivation behind the business choice, the idea generation process involving internet research and market analysis, and a feasibility study assessing the business's viability and budget. The presentation outlines the product offerings, including a menu with various Arabian dishes and beverages, and evaluates potential market opportunities through PEST analysis, highlighting the impact of Brexit on labor. It also assesses the attractiveness of the industry using Porter's Five Forces, identifying competitive rivalry, supplier power, buyer power, the threat of substitution, and the threat of new entry. The presentation concludes with the company's vision to offer fresh, delicious, and affordable food, emphasizing the importance of research and analysis in entrepreneurship. References to relevant entrepreneurship and business strategy literature are included. Desklib provides a platform for students to access similar past papers and solved assignments.

PRESENTATION

 Introduction
 Motivation for choice of business
 Idea Generation Process
 Feasibility studies
 Details of the product
 Potential market opportunities
 Attractiveness of industry
 Vision for the business
 Concussion
 References
TABLE OF CONTENT

 Developing a successful
enterprise from the
foundation is dependent on
the motivation of the
entrepreneur along with the
ability to generate a lucrative
idea which can help the
company survive the
competitiveness of the
corporate world
INTRODUCTION

 The business idea is of
opening a Shorma van
selling Shorma items
and beverages to
consumers in
Birmingham, United
Kingdom.
 The name of the food
and beverage van will be
Arabian Delight.
MOTIVATION FOR CHOICE OF
BUSINESS

 Internet research: Profound online
research on various factors related with
food and beverage sector of Birmingham
was conducted in order to determine a
suitable business idea.
 This type of research provided crucial
insight about the eating habits of
Birmingham residents along with the
market share of different types of food
and beverage establishments in the region.
IDEA GENERATION PROCESS

FEASIBILITY STUDIES
Viability of the business
The concept of
starting a mobile eating
establishment business in
Birmingham is viable
because of the high demand
for readymade food and
beverage dishes in the area.

FEASIBILITY STUDIES
Budget
Particulars Amount
Promotional expenses £1000
Cost incurred in technology £1,200
Training and development expenses £500
Collection of data £200
Raw material £2000
Furniture £300
Consumable goods £200
Machinery £700
Salary £3,000
Fuel costs £900

 The service offered by
Arabian Delight
includes travelling to
different parts of
Birmingham to offers
consumers delicious
Arabian flavors which
include food items as
well as beverage items.
DETAILS OF THE PRODUCT

 The menu of the enterprise Arabian Delights is provided below:
DETAILS OF THE PRODUCT
A B C D E F G H I J
Menu Item Total
Sold
Menu
Price
Portion
Cost
Food
Cost %
Portion
C.M.[1]
Total
Food
Sales
Total
Food Cost
Total
C.M.
C.M.%
Easy Vegan
Mushroom
Shawarma.
Wraps
12 £10.95 £2.75 25.00% £8.20 £131.40 £33.00 £98.40 24.00%
Instant Pot
Chicken
Shawarma
8 £11.95 £4.25 36.00% £7.70 £95.60 £34.00 £61.60 15.00%

DETAILS OF THE PRODUCT
A B C D E F G H I J
Menu Item Total
Sold
Menu
Price
Portion
Cost
Food
Cost %
Portion
C.M.[1]
Total
Food
Sales
Total
Food Cost
Total
C.M.
C.M.%
Oven
Roasted
Chicken
Shawarma.
10 £6.95 £3.75 31.00% £8.20 £69.5 £21.5 £48 20.00%
Chicken
Shawarma
Burger
5 £10.95 £3.50 32.00% £7.45 £54.75 £17.5 £37.25 9.00%

DETAILS OF THE PRODUCT
A B C D E F G H I J
Menu Item Total
Sold
Menu
Price
Portion
Cost
Food
Cost %
Portion
C.M.[1]
Total
Food
Sales
Total
Food Cost
Total
C.M.
C.M.%
Keto Beef
Shawarma.
4 £14.95 £5.25 35.00% £9.70 £59.80 £21.00 £38.80 9.00%
Nicoise
salad
6 £12.95 £4.00 31.00% £8.95 £77.70 £24.00 £53.70 13.00%
Seek Kebab 5 £15.95 £7.25 45.00% £8.70 £79.75 36.25 £43.50 10.00%
Totals 50 £568.5 £151 £337.75

A B C D E F G H I J
Menu Item Total
Sold
Menu
Price
Portion
Cost
Food
Cost %
Portion
C.M.[1]
Total
Food
Sales
Total
Food Cost
Total
C.M.
C.M.%
Mint Tea 211 £6.75 £1.72 25.48% £5.03 £362.92 £1,424.25 £1,061.33 31.54%
Arabic
Coffe
130 £6.95 £1.76 25.32% £5.19 £228.80 £903.50 £674.70 19.43%
DETAILS OF THE PRODUCT