This report offers a comprehensive analysis of Arabian Oud's marketing strategy, examining its company background, customer environment, and external factors like competition, economic trends, and legal regulations. It delves into the company's mission, vision, and internal environment, including its current objectives, strategies, and performance. The report further investigates Arabian Oud's customer base, purchase behaviors, and reasons for non-purchase. A detailed SWOT analysis is provided, evaluating strengths, weaknesses, opportunities, and threats, along with a discussion on developing competitive advantages and strategic focus. The report includes a GAP analysis, marketing goals and objectives, and a proposed marketing strategy with market segmentation, marketing initiatives, and branding approaches. Finally, it outlines specific marketing actions, assessment methods, and recommendations for future growth and success.
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