Project Report: Arcadia Group's New Shoe Range for London Fashion Week

This report examines Arcadia Group's project to introduce a new shoe range and compete with major brands during London Fashion Week. The introduction provides research background, aims, objectives, and rationale for the study, focusing on product development strategies within the retail industry. The project management plan outlines scope, cost, time, resources, communication, risk assessment, and quality measures. Gantt charts and a breakdown structure are included to visualize task timelines and dependencies. The research methodologies section discusses the interpretivism philosophy and the inductive approach used. The report addresses strategies for new product launches, advantages gained, and challenges faced. Findings, recommendations, and a performance review are provided, with references and appendices including a questionnaire. The project aims to provide insights into how Arcadia Group manages its new product development and market competition.

MANAGING A
SUCCESSFUL BUSINESS
PROJECT

TABLE OF CONTENTS
TOPIC:.............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Research background..............................................................................................................1
a) Aim and Objectives............................................................................................................1
Rationale.................................................................................................................................2
b) Project Management Plan..................................................................................................2
P3 Gantt charts and Break down structure ............................................................................4
c). Research Methodologies...................................................................................................8
d). Data Interpretation and Finding and Recommendations.................................................10
e) Covered in PPT................................................................................................................22
f) Recommendation..............................................................................................................22
CONCLUSION..............................................................................................................................23
g) Performance Review ......................................................................................................24
REFERENCES..............................................................................................................................25
Books and Journals...............................................................................................................25
APPENDIX....................................................................................................................................26
Questionnaire........................................................................................................................26

TOPIC:
Introduce the new product to complete with big brands in London Fashion Week.
INTRODUCTION
Research background
One of the way through which businesses tries to compete in the market is to create
something new and innovative from the products which are already being sold to the customer.
Continuous evolving product range of a business entity helps it in surviving long in the
marketplace and in engaging the customers as far as possible. Companies focuses on their
products development strategies so as to move along with the expectations of market forces and
needs and demands of customers. Launching a new products and services which are highly
different from the other brands renders a competitive advantage to the business concerns through
which they become able to lead in the market place. Another reason besides competing with big
brands, companies chose for product development for delivering new value to its target
customers (3 Reasons Why Product Development Is Important, 2015). The aim of developing a
new product is offering something new value to customers and this is one such thing which aids
the company in moving forward and growing.
The present research study is about the introduction of new product by Arcadia Group
which is planning of launching a shoe range in the market for competing other big brands in
London Fashion Week. It is a British multinational company operating in High street retailing
industry based in London ,United Kingdom. The current study will include a project
management plan of product development and its launch. Further, the study will employ
different techniques and methodologies assessing the strategies which the companies for
launching new products, advantages which the organisations have by introducing new products
and the challenges which the company faces while developing a product and in competing with
other brands in market.
a) Aim and Objectives.
Aim:
“To introduce the new product to complete with big brands in London Fashion Week. A study on
Arcadia Group”.
Objectives:
1

 To identify the strategies used by businesses in retail industry in launching of new
products.
 To determine the advantage's an organisation enjoys with the introduction of new
product.
 To identify the challenges faced by the businesses in the launching of new product and
competing with the brand name in the market.
 To provide recommendations for successful launching of new product in the market.
Research Questions:
11 What are the strategies used by businesses in retail industry in launching of new
products?11 What are the advantage's organisation enjoys with the introduction of new product?11 What are the challenges faced by the businesses in the launching of new product and
competing with the brand name in the market?11 What are the recommendations for successful launching of new product in the market?
Rationale
The present research study is concerned with the determination of impact which the
product development have on companies in relation to competing with the big brands. This topic
was chosen for the research study for understanding the concept of new product's impact on the
organisation both in favourable and unfavourable way. Another reason why the scholar has
selected this topic for its research study is its academic interests. This research is going to help
the researcher in obtaining some useful insights how organisations forms strategies for
developing and introducing new products and how they use these strategies for gaining a
competitive advantage.
b) Project Management Plan.
Project development plan refers to the formal document which is designed for guiding the
team members involved in the project regrading the execution of the project. It includes the time
scale, Gantt chart which lays out the time and cost which each activity will consume for
completing the tasks (The Project Management Plan (PMP), 2019). The purpose of this plan is
2

to communicate interest parties regarding the expectations of the project, to determine and
manage associated risks and to monitor and control the schedule and closure of the project.
Scope :
Scope of project refers to the range of activities that goes into a project and the factors
which defines the criteria for its success. This project will facilitate the useful insights which will
help in corporate and academic field (Kerzner and Kerzner, 2017). Students will be able to create
more understanding regarding the concept of how product development help in competing with
big brands while the people of Arcadia company will be able to know what strategies other
businesses use for launching new products.
Cost :
Cost is a factor which represents the expenditure that will be incurred for completing the
project. The cost of project shall be determined very discretely as delayed costs could lead to
significant loses to the researcher. The research cost is estimated to be 5000. While on the other
hand, the cost of new product was calculated to be 800000.
Time :
Researcher's time management skills are very crucial for undertaking and accomplishing
a particular project. This is required for maintaining the efficiency and effectiveness of the
concerned research study (Meredith, Mantel Jr and Shafer, 2017). Total time which the study
will consume is 30 days. New product development is going to consume in 6 months.
Resources :
Research requires various resources for conducting a research and completing it such as
man, materials, equipments, money etc. The resources needs to be arranged properly so that a
study could be completed smoothly and outcomes of such research would be more discrete and
rational (Heagney, 2016). The present researcher has utilised financial, technical and human
resources for conducting the research in a desired manner.
Communication :
It refers to the flow of information from one person to another. It is basically an exchange
of idea, thoughts or information. Communication is an integral part of project management plan
as it specifies how the project is to implemented and what activates are assigned to whom
3

involved in the project (Fewings and Henjewele, 2019). For present research, scholar has
selected documented reports, emails and conferences for communicating the results of research.
Risk :
It is a term which states the uncertainty which has the potential of causing harm or any
loss. Loss during the research could occur in the form of theft of data, wrong interpretation of
data, loss of collected data due to technical default etc. The scholar for the purpose of reducing
this uncertainty or risks has made appropriate strategies such as keeping the back up of data.
Quality :
Research outcomes must be reliable and viable which could be used by others for their
academic studies, further research studies, in making strategies by managers etc. This in short
stipulates about the quality of research study which must facilitate accurate and authentic results
(Kerzner and Kerzner, 2017). Scholar will employ quality maintenance measures such as key
performance indicators and variance analysis.
Resources: This is the most important things which is used in respective of getting accurate
sources such as money, stationary, internet or any facility which is needed to accomplished the
task. Thus, the research is accomplished if all the facility is provided to complete the project.
P3 Gantt charts and Break down structure
Task Mode Task Name Duration Start Finish Predecessors WBS Early Finish Early Start
Auto
Schedule
d
Selection of
topic 3 days Thu
6/27/19
Mon
7/1/19 1 Mon
7/1/19
Thu
6/27/19
Auto
Schedule
d
Developing
research aim
and objectives
4 days Tue
7/2/19
Fri
7/5/19 1 2 Fri 7/5/19 Tue
7/2/19
Auto
Schedule
d
brief plan
development 7 days Mon
7/8/19
Tue
7/16/19 1,2 3 Tue
7/16/19
Mon
7/8/19
Auto
Schedule
d
Research
methods
selection
6 days Wed
7/17/19
Wed
7/24/19 3 4 Wed
7/24/19
Wed
7/17/19
Auto
Schedule
d
Preparing
questionnaire 5 days Thu
7/25/19
Wed
7/31/19 4 5 Wed
7/31/19
Thu
7/25/19
4

Auto
Schedule
d
Sending
questionnaire
for data
collection
7 days Thu
8/1/19
Fri
8/9/19 4,5 6 Fri 8/9/19 Thu
8/1/19
Auto
Schedule
d
Recording data
set in a
structured
format
10 days Mon
8/12/19
Fri
8/23/19 6 7 Fri
8/23/19
Mon
8/12/19
Auto
Schedule
d
Interpreting
gathered data
set
12 days Mon
8/26/19
Tue
9/10/19 7 8 Tue
9/10/19
Mon
8/26/19
Auto
Schedule
d
Concluding
findings and
recommending
solutions
7 days Wed
9/11/19
Thu
9/19/19 6,8 9 Thu
9/19/19
Wed
9/11/19
Auto
Schedule
d
Formatting 4 days Fri
9/20/19
Wed
9/25/19 8,9 10 Wed
9/25/19
Fri
9/20/19
Auto
Schedule
d
Taking feedback 6 days Thu
9/26/19
Thu
10/3/19 10 11 Thu
10/3/19
Thu
9/26/19
Auto
Schedule
d
Doing changes
as per the
feedback
provided
5 days Fri
10/4/19
Thu
10/10/19 11 12 Thu
10/10/19
Fri
10/4/19
Auto
Schedule
d
Final
submission 4 days Fri
10/11/19
Wed
10/16/19 12 13 Wed
10/16/19
Fri
10/11/19
5

6

M1
Milestone Schedule:
Particulars Due Date Justification
Aim and objectives 2 days 1 day is needed is cross
checked with the tutor.
Data collection 4 days 2 day, as data is to be
examined again so that
rectification can be done
Recommendation 5 days 3 days, guidance is to taken
from tutor.
Project management schedule:
Particulars Ways to monitor Time

8

Aim and objectives Taking helps from tutor 2 day
Data collection Appropriate sources to be
undertaken.
4 day
Conclusion Feedback is to taken from tutor
and then monitor the changes
accordingly.
2 day
c). Research Methodologies.
Research philosophy :
It refers to the feeling of researcher regarding source, characteristic and development of
data into knowledge will take in research. There are various philosophies which could be used by
scholars that suits the kind of research study are undertaking such as interpretivism, positivism,
pragmatism. Interpretivism is a philosophy which considers small samples & investigations or
qualitative research (Pruzan, 2016). Positivism is related with large samples , it is highly
structured and suits quantitative research. Pragmatism philosophy is used where researcher uses
mixture of research designs. For the present study, researcher has used interpretivism philosophy
which helped it in assessing the strategies used by businesses for introducing new products in the
market.
Research approach :
It means the arrangement and process regarding how the research will be carried, how
that data will be gathered, assembled, analysed and interpreted. Scholars uses various approaches
such as inductive , deductive or abductive which best suits their research purpose. In this
research study, inductive approach has been applied by the researcher as it meets the aim of
study and also suits the qualitative nature of study (Murshed and Zhang, 2016). This assisted the
scholar in determining the positive impact which the new product development leaves on
Arcadia company's growth and success.
Research design :
It defines the type or nature of research study. It basically provides a structure for
answering the research problems. Different types of research designs are experiments,
9

descriptive, review, correlation, meta-analysis etc. For the purpose of finding the challenges
which the Arcadia retailing company faces while planning, developing and introducing the new
product, the scholar has applied descriptive research design (Kamil and et.al., 2016).
Sampling :
It is a procedure of taking out a pre-determined number of people out of large sample
population. This sample represents the characteristics of the entire sample population. There are
different ways through which the sample can be selected such as probability sampling and non
probability sampling(Aithal, 2017). In Probability sampling, each of the element of population
has a equal chance of getting selected for the sample. In non probability sampling, elements of
sample population does not have an equal probability of getting chosen for the sample. The
probability sampling is further divided into random, Stratified,Cluster,Multistage,Systematic
samplings. In the present study, scholar has opted for random sampling so that each of the
component of sample population gets equal chance of being selected and there is no room for
any biasses.
Data collection :
It is described as the procedure of gathering and assembling data from all the relevant and
considerable sources for the objective of identifying the answers to the problems of research
study, for testing the hypothesis and for evaluating the findings. There are two methods of
collecting data such as primary and secondary data collection method. It is very important for the
researcher to select the secondary sources for collecting the data because the quality in terms of
reliability and viability of the research study depends upon the sources through which that data
has been collected (Data Collection Methods, 2019). The scholar have applied primary and
secondary sources for the present study for identifying the impact of new product development
on Arcadia for competing with the big brands.
Data analysis :
It is the process of transforming data into meaningful information with the help of sorting
and filtering data for facilitating decision making. It has two types ; qualitative data analysis and
quantitative data analysis (Flick, 2018). Qualitative research involves interview,
observations,experiments etc., where the pattern is drawn out of the collected data for the
10

purpose of achieving the research aims and objectives. For the present research study, the scholar
has applied qualitative data analysis in which the data is analysed and interpreted in thematic
representation of the data along with graphs through which it was able to understand the
advantages of introducing new product range in the market.
Ethical considerations :
Ethics are the moral beliefs which aids in differencing between bad and good. Various
ethics are to be considered while conducting a research such as not asking sensitive questions
from the respondents, maintaining the confidentiality of the information, data protection, taking
the consent of all the participants etc. The scholar for the present study into consideration all the
necessary ethics for maintaining the fairness, honesty and integrity of the research study.
Reliability and Validity of the research: It reflects the consistency of the results through which
the data is to be collected. If the data is to be gathered from previous sources there are more
chances to get the accurate results for the research of current years. The validity arises in respect
of the data collected. As the data which is gathered result in giving more variable information
which helps in effective decision making.
d). Data Interpretation and Finding and Recommendations
Theme 1: Large number of managers working in Arcadia Group of 4 to 6 years.
PARTICULARS FREQUENCY
2 to 4 years 4
4 to 6 years 8
6 to 8 years 7
8 years and above 6
11

INTERPRETATION: The above primary research carried from the managers of
Arcadia Group through survey via questionnaire and it has been identified that their were 8
responders who belong to the slot of 4 to 6 years of working with the company. In addition to
this, their were 7 participants who said that they were employed in the company for last 6 to 8
years. 4 managers were working since 2 to 4 years in the company and rest of 8 were more than
8 years. Thus, from asking this questions, it has becomes very clear that all the participants are
eligible to answer the questions as they were familiar with the company for longer time.
Theme 2: Organisation focus on innovation.
PARTICULARS FREQUENCY
Yes 16
No 5
Not Sure 4
12
2 to 4 years 4 to 6 years 6 to 8 years 8 years and above
0
1
2
3
4
5
6
7
8
FREQUENCY

INTERPRETATION: The above primary research carried from the managers of
Arcadia Group through survey via questionnaire and it has been identified that organisation
focus on innovation as supported by 16 respondents. According to their views, Arcadia bring
changes in their clothes, shoes and various accessories and makes them highly trendy that
attracts the attention of customers. On the flip side, there were 5 participants who said were
disagreed as they said that organisation do not focus on innovation as they said in shoes and
clothing, it is quite difficult to bring innovation as well as to maintain it. Rest of 4 were confused
and do not have specific answers.
Theme 3: Organisation focus on developing and launching of new product in the market
very often.
PARTICULARS FREQUENCY
Often 8
Very Often 13
Not Sure 4
13
Yes No Not Sure
0
2
4
6
8
10
12
14
16
FREQUENCY

INTERPRETATION: The above primary research carried from the managers of
Arcadia Group through survey via questionnaire and it has been identified that organisation
focus on developing and launching of new products in the market very often. They said that the
designers of Arcadia is highly skilled and intelligent as they amend the existing products and
develop a new product for the customers. Each and every products of Arcadia are very trendy
and stylish. They also said that as per the trends they make changes very frequently so that
customers stay motivated and retained. On the other hand, there were 8 managers who said that
organisation focus on developing and launching of new products often. They said that it is very
costly affair for the company to make frequent changes in the products so company changes on
frequent basis. Rest of 4 were not sure about their answer as they were confused.
Theme 4: The benefits of launching of new products in the market is capturing the market
share.
PARTICULARS FREQUENCY
New Revenue Stream 5
14
Often
Very Often
Not Sure

Capturing Market Share 9
Building Trust 8
Employee Motivation & Retention 6
INTERPRETATION: The above primary research carried from the managers of
Arcadia Group through survey via questionnaire and it has been identified that the benefits of
launching of new product in the market is capturing the market share as supported by 9. As per
their views, with the launching of new product company and capture new market share as
maximum customers get attracted towards new products. Trust among customers is also built
with the launching of new product for customers as said by 8 responders as well as it also result
in increasing the motivation and retention as they feel growth opportunities in the market place.
Theme 5: Online Market places is the best selling channel for new product in the market.
PARTICULARS FREQUENCY
Online Market places 9
15
New Revenue Stream
Capturing Market Share
Building Trust
Employee Motivation &
Retention

Retail Store 6
Trade Shows 5
All the above 8
INTERPRETATION: The above primary research carried from the managers of
Arcadia Group through survey via questionnaire and it has been identified that online market
places is the best selling channels for new product in the market as 9 were supporting. They said
that it now people are highly attracted towards the online stores which is very important for the
organisation as it raises the sales of the company. On the other hand, 5 participants said selling
of product on retail stores is best channel. As per their views, online market creates so much
confusion like delivery address, retunes, refund and many others. Further, there were many
people who do not prefer online channels, they prefer to but the product on the stores. Wherein,
there were 5 other people who said that trade shows are the best way to sell the bulk of products
and gain profitability. Rest of 8 were supporting al the above optiona as they said Arcadia can
sell the products on all the channels as per their views company have efficient and adequate level
of management and they have capability to manage all the distribution channels.
16
Online Market places
Retail Store
Trade Shows
All the above
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
FREQUENCY

Theme 6: Maximum Managers were agreed with the new product development strategies
of Arcadia Group.
PARTICULARS FREQUENCY
Highly Agree 5
Agree 7
Highly Disagree 4
Disagree 6
Neutral 3
INTERPRETATION: The above primary research carried from the managers of
Arcadia Group through survey via questionnaire and it has been identified that maximum
managers were agreed with the new product development strategies of Arcadia Group as 5 were
highly favouring. They said that new product development strategies will work as the new
revenue stream for the company and it will retain and motivate employees within the company. 7
17
Highly Agree
Agree
Highly Disagree
Disagree
Neutral
0 1 2 3 4 5 6 7
FREQUENCY

were also supporting as per their views it will build goodwill and reputation of the company. On
the flip side, there were 10 managers who were disagreed as they said that it is good that
company is launching its new products but launching in the product in London Fashion week is
just wastage of resources because the participation of big brands were their which is difficult to
operate. Rest of 3 were neutral and do not have any specific answers.
Theme 7: The new product of Arcadia Group will gain competitive advantages in the
market place.
PARTICULARS FREQUENCY
Yes 13
May be 8
No 4
INTERPRETATION: The above primary research carried from the managers of
Arcadia Group through survey via questionnaire and it has been identified that the new product
18
Yes May be No
0
2
4
6
8
10
12
14
FREQUENCY

of the company will gain the competitive advantage in the market place as maximum
respondents were supporting. They said that the shoe that company is offering is completely
unique as technological gadget is inserted in the shoe that will cut the food step of the person and
it will surely lead to gain competitive benefits for the company. On the other hand their were 8
who were not sure but they said that may be company can gain. Rest of 4 were against of this as
they said they there are many top brands and competitive players sitting in the market that will
Theme 8: Reputation and Goodwill is the key reasons for developing new products.
PARTICULARS FREQUENCY
Change in market 8
Reputation and Goodwill 12
Diversification of Risk 5
INTERPRETATION: The above primary research carried from the managers of
Arcadia Group through survey via questionnaire and it has been identified that building
reputation and goodwill is the major reason for developing new product in the market as 12
responders were highly supporting. They said that launching of product in London Fashion week
19
Change in market
Reputation and Goodwill
Diversification of Risk
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
FREQUENCY

means participating in the exhibition of big brands and compete with them and it is only a big
thing to attract customers and build reputation in the market. On the other hand, 8 managers said
that company needs to change the market and wants to recapture market with the new product.
Whereas, there were 8 who said that diversification of risk is the reason for launching and
developing new product.
Theme 9: Price Skimming organisation should use price strategies for this new product.
PARTICULARS FREQUENCY
Price at Premium 5
Economy pricing 8
Price Skimming 12
INTERPRETATION: The above primary research carried from the managers of
Arcadia Group through survey via questionnaire and it has been identified that price skimming is
one of the best price strategies that is used by the company for the new product. They said that in
20
Price at Premium
Economy pricing
Price Skimming
0 2 4 6 8 10 12
FREQUENCY

order to beat branded companies, Price Skimming strategies is the best as it is the tendency of
customers that high price means the best quality so company can set the price high at initial level
and after that cut down the rates. 8 said that to archive the greater sales and high customer base
it is good to have the economy price strategies. Rest of 5 were supporting to premium at price
strategies.
Theme 10: The promotion of new product in London fashion week will give a good
outcome to Arcadia.
PARTICULARS FREQUENCY
Yes 12
May be 8
No 5
INTERPRETATION: The above primary research carried from the managers of
Arcadia Group through survey via questionnaire and it has been identified that the promotion of
new product in London Fashion week will give a good outcome to the company. The said that
only participation leads to raise the reputation of the company because it is one of the biggest
exhibition in one of the which all big brands participate. On the flip side, their were 8 who said
21
Yes
May be
No

that maybe it is good for Arcadia and rest of 5 were against of this as per their opinion it is
wastage of money.
Theme 11: High Competition and High Switching Cost is the major challenge organisation
faced with the new launching of product.
PARTICULARS FREQUENCY
Technical Challenges 5
High Competition and High Switching Cost 9
Promotional Challenges 7
Distribution Challenges 4
INTERPRETATION: The above primary research carried from the managers of
Arcadia Group through survey via questionnaire and it has been identified that the biggest
challenges that organisation faces in the launching of new product is high competition and high
22
Technical Challenges
High Competition and High
Switching Cost
Promotional Challenges
Distribution Challenges

switching cost. In retail industry the competition is very high and substitution is also easily
available by which customer can move from one to another easily.
Reflection
From this present research study, I came to realise that I thoroughly enjoyed the prices of
undertaking the entire research on the launching or new product in the market. This research has
given me a good experience to understand the process of undertaking the research along with the
mew launching of product. I have formulated the entire structure of the research before starting
the study. I have prepared aim and objectives at the beginning of the research. I felt some
difficulties in the preparation of research aim but by taking guidance and help from seniors and
friends, I have prepared successfully. I have prepared the project management plan in which I
pre decided all the important things of the research. Time, Cots, resources, risk are important
elements of the study as if these are not controlled and monitored, it will directly affected the
outcomes of the study. At some places, it became tough for me to place the things at the right
areas, however, the project was completed within the stipulated time period.
I have understood various strategies and actions that is required in the launching of new
products. I have also gained the knowledge and understanding of various factors which leads
organisations to focus on innovation or launching of new product. While conducting the
research, I have came to know various challenges that organisations are facing with the
introduction of new product in the market. Before undertaking this research, I was not aware of
any London Fashion week which I have got to know from this research study. On the flip side,
evaluation of research methodologies is also one of the best part of the study as it provides me
deep knowledge about the suitability of the methods on the particular research. Research
methodologies has taken longer time but I have selected the right methods and provide the
justification for the same. In addition to this, I have also conducted survey and prepared
questionnaire where I have learned how questions are framed on and around the research
objectives. The outcomes of the research is also as per my expectations and my research is
completed on time and in given cost and resources which is also one of the effective sign of the
research. At the end, I would like to say that this research have make me confident hat I will
conduct the research more in the future.
23

e) Covered in PPT
f) Recommendation
For overcoming the challenges which were identified during research such as technical
challenges, competition, promotional and distribution challenges, different recommendations are
provide for the managers of Arcadia through which it can successfully launch its new product.
For dealing with the promotional and marketing challenge of the new product of the company, it
is essential for the marketing manager to undergo a thorough research for identifying the right
platform through which the information regarding the new product could be communicated to
the intended customers, for revealing only required information about the new [product for
creating enough hype and excitement amongst them. This could be done by the way of social
media such as Youtube channels, Facebook, Instagram, Hoardings etc.
Finding out the most economical and effective distribution channel is a task for the
company through which it can conveniently make its products available from production place to
the marketplace. This is necessary because if the products will not be conveniently available,
people have variety of options to go another brand shoe. Also, identification of different
distribution channels and evaluating the pros and cons of each of the channel will help the
company in selecting the most efficient and effective distribution channel. It will also lead
reduction in operational costs of the organisation and would help in yielding higher profits.
CONCLUSION
From the above research study, it can be concluded that for competing effortlessly in the
market, an organisation has to make major alternations in the exiting products for offering
something different from the competitors or it has to altogether produce new product to attract
customers and beat competition. In the present study, Arcadia planned of launching new shoe
range for the London Fashion Week for being able to survive the competition with giant brands.
The report concluded about the advantage of new product development on the company such as
establishment of competitive advantage, increase in the customer base, pooling in of new
potential customers etc. However, it was also seen in the report that company faces various legal,
technical, promotional challenges while creating a new product. Lastly, recommendations were
provided such as proper testing of the product, appropriate promotional and marketing campaign,
feedbacks from the customers regarding their experience with the new products etc.
24

25

g) Performance Review
26

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<https://www.ecnmag.com/blog/2015/09/3-reasons-why-product-development-important>
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<https://research-methodology.net/research-methods/data-collection/>
The Project Management Plan (PMP).2019. [Online]. Available through
<https://2020projectmanagement.com/resources/project-planning/the-project-management-
plan-pmp>
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APPENDIX
Questionnaire
QUESTIONNAIRE
Name of Organisation:
Designation of Respondents:
Age:
Gender:
1. For how long you are working in the Arcadia Group?
 2 to 4 years
 4 to 6 years
 6 to 8 years
 8 years and above
2. Do your organisation focus on innovation?
 Yes
 No
 Not Sure
3. How often your organisation focus on developing and launching of new product in the
market?
 Often
 Very Often
 Not Sure
4. According to you what are the benefits of launching of new products in the market?
 New Revenue Stream
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 Capturing Market Share
 Building Trust
 Employee Motivation & Retention
5. What are the best channels of selling the new product in the market?
 Online Market places
 Retail Store
 Trade Shows
 All the above
6. Do you agree with the new product development strategies of Arcadia Group?
 Highly Agree
 Agree
 High;y Disagree
 Disagree
 Neutral
7. Do you think, the new product of Arcadia Group will gain competitive advantages in the
market place.
 Yes
 May Be
 No
8. According to you, what are the key reasons for developing new products?
Change in market
Change in Technology
Increasing Competition
Reputation and Goodwill
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Diversification of Risk
9. What do you think organisation should use price strategies for this new product?
 Price at Premium
 Economy pricing
 Price Skimming
10. Do you think, the promotion of new product in London fashion week will give a good
outcomes to Arcadia?
 Yes
 May be
 No
11. What are the challenges organisation faced with the new launching of product?
 Technical Challenges
 High Competition and High Switching Cost
 Promotional Challenges
 Distribution Challenges
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