Innovation Management Strategies and Recommendations for Arcadia Group

This essay provides a comprehensive analysis of innovation management strategies applicable to the Arcadia Group. It begins with an introduction to innovation management, emphasizing its importance in product, business, process, and organizational innovation. The essay explores ways to foster creativity within the organization, highlighting the role of leadership and the need for an institutional strategy to encourage employees. It proposes the implementation of AI and augmented reality to enhance services and gain a competitive advantage. The essay also discusses the significance of trademarks and intellectual property protection. Furthermore, it examines strategies for innovation protection, including inventory management of licenses and the importance of aligning inventions with corporate strategy. The essay emphasizes the need for customer-focused innovation, effective communication, and open innovation practices. It concludes with a summary of the key recommendations, including encouraging creativity, leveraging AI and AR, protecting trademarks, and fostering a problem-solving attitude among employees. The essay suggests that Arcadia Group can improve its innovation processes by focusing on these strategies.

Running head: INNOVATION MANAGEMENT OF ARCADIA GROUP
Innovation Management of Arcadia Group
Name of the student
Name of the University
Author note

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Introduction
Innovation Management comprises of management along with innovation process and
it is indicative of product, business, process along with that of organizational innovation.
Innovation management comprises of tools that can allow the management in responding to
internal along with external opportunities. The organization can make use of the creativity
that can help them in introduction of new ideas and processes. This essay expounds on the
ideas that Arcadia Group can make use of that can help in improving the process related to
the company. It also proposes a system that can be made use of that can help in improving the
services of the company.
Discussion
Creativity can be fostered in the organization with the help of encouragement coming
from the organization. The encouragement of the leadership in relation to Arcadia Group can
play a dominant role in encouraging the process of creativity in the organization. An
institutional strategy should be provided by the top management that can help in encouraging
the employees. The managing director of Arcadia Group has pointed out the importance of
new ideas for improving the products and services of organization. There is no system
currently in Arcadia Group that they can implement in the near future for the growth of the
organization. The employees of Arcadia Group does not have sufficient knowledge on the
aspect of idea management and how crucial it can prove to be for the growth of the
organization. A special program can be introduced in Arcadia Group that can help in
improving creativity in relation to the individuals. A system should be introduced in the top
management that can help in rendering transparency to the organization. Integrated thinking
can be made use of by the management of Arcadia Group that can help the leaders in
removing the constraints. The leaders of Arcadia Group should spend more amount of time in

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removing the constraints in relation to the employees (Arcadiagroup.co.uk 2018). Procedures
should be established that can help in measuring innovation performance. The innovation
portfolio can help in covering all aspects related to innovation projects. The programs can be
aggregated that can help in assessing the value in relation to the projects. The composition in
relation to portfolio should be evaluated by Arcadia Group. The evaluation criteria can be put
into practice by making use of charts along with bubble diagrams (Nambisan et al. 2017).
Creativity is essential for an organization as it acts as a pre-condition in relation to
innovation. A company will be able to gain competitive advantage with the help of creativity.
Breakthroughs in every aspect in relation to Arcadia Group can help them in emerging as a
competitive organisation (Martín-de Castro 2015). It is important that more and more people
are involved in the process of creativity that can help in tackling the increasing challenges.
Creativity can be fostered in an organization with the help of technical along with intellectual
knowledge. Arcadia group can make use of Artificial Intelligence (AI) that can assist them in
the arena of predictive forecasting along with that of capacity planning. The consumers of
Arcadia Group will be able to provide better product that can easily be available to the
consumers. Implementation of an approach can help in ensuring that Arcadia Group rises
above their competitors owing to the innovations that are adopted by the organization. The AI
based approach can help in the reduction of the forecasting errors by around 50 percent
(Goffin and Mitchell 2016). It can also bring forth supply chain benefits as it can lead to the
creation of a smooth browsing experience that can improve the process of customer retention.
The retailers with the help of artificial intelligence can leverage the data in providing a
seamless experience for that of the customers. It can help in increasing the conversion and
lead to repeat purchase from Arcadia Group. Augmented reality is another technology that
can be made use of for improving the services of Arcadia Group (Westland 2016). It can act
as a novelty factor for the company and it can help in solving real problems pertaining to the

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fashion industry. Augmented reality has low barriers in relation to adoption. It does not need
any kind of dedicated software as it can work with that of smartphones. Augmented reality
proves to be convenient and it can assist in the elimination of testing the physical products
within the stores. They can also open that of a digital dressing room that can allow the
customers of Arcadia Group to try the clothes without entering the stores. This can thus
provide a pleasurable experience for the consumers. Facial recognition can be combined with
that of augmented reality and the customers can check how they are looking in different kinds
of clothes (De Massis et al. 2018).
Intellectual creativity along with skill can be made use of in the fashion industry that
can act as a source in relation to competitive advantage. Copying is another issue that is
rampant within that of the fashion industry. The textile design is a form pertaining to art that
shows the soul in relation to an artist. Trademarks can help in maintaining the prestige
premium in relation to Arcadia Groups (Bergman, Jantunen and Tarkiainen 2015). A bond
can be developed with the customers with the help of brand names and these should be
protected by making use of registration pertaining to the trademarks. Trademark is of crucial
importance for the fashion industry and Arcadia Group should make use of the trademarks
that can help in protecting the intellectual knowledge of the learners (Lichtenthaler 2015).
Cognitive flexibility along with divergent thinking can prove to be a merit for Arcadia
Group. Creative thinking skills can act as a key component in that of the 21st century and it
can help the employees in remaining flexible (Bernardo 2014). It can help them in dealing
with the opportunities along with the challenges that can prove to be crucial in relation to
fast-changing world. Creativity thinking can be imbibed in the employees by encouragement
of the process of divergent thinking. The different opinions of the employees should be
properly attended to by the top management of Arcadia Group and it can prove to be a crucial
step that can help in providing encouragement to the employees (West and Bogers 2014). The

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problem-solving abilities of the employees should be encouraged in the organization that can
help in paving the path for creativity in relation to Arcadia Group. Incentives along with
bonuses should be there that can help in providing the employees with enthusiasm so that
they would be able to deliver effective performance for the organization ( Lee and Lee 2017).
Innovation Protection strategies can be made use of by Arcadia Group that can help
the firm in capturing a large amount of revenue. Arcadia group should perform inventory in
relation to the licences both inside and outside the company. Arcadia Group should review
the licences that can help in ensuring that the maintenance in relation to licensed products has
been carried ou in the proper manner. The procedures in relation to internal patent
management should be entrenched within that of the organisational culture (Morris 2017). It
can help in the protection of the competitive advantage in relation to each business unit and it
can help Arcadia Group in focussing on that of the economically valuable aspect in relation
to the company. Arcadia Group should be careful regarding which are the inventions that
should be protected and one how one can protect in relation to the invention. The process of
making the decisions should be continuously collected and organized. Those inventions
should be filtered out that may not prove to be advantageous for Arcadia Group (De Vries et
al. 2017). There are some processes that proves to be costly and are not aligned with that of
the corporate business strategy of Arcadia Group. They should be identified at the nascent
stage and curbed so that it does not hinder the progress pertaining to the organization.
The innovation management should focus on the aspect of customers that can help in
leading forth incremental ideas. The marketing department of Arcadia Group should be able
to manage the aspects related to innovation that can prove to be a stronghold for the
company. Emphasis should be laid on the customers needs and Arcadia Group should focus
on customer loyalty that can help in leading innovation within the organisation (Storey 2016).
The quantity challenge can be addressed with the help of fair evaluation along with that of

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motivational feedback. The quality challenge in relation to Arcadia Group can be addressed
with the help of mentoring along with working together within a team.
There should be effective communication pertaining to business value in relation to
Arcadia Group. It should target the communication mechanism that can help the organization
in achieving the best results. The principles in relation to Arcadia Group should focus on the
aspect of information infrastructure. The information system should be adapted to the
organization and different ways should be implemented which the users can accept.
Communication between the actors in Arcadia Group can prove to be important for the
sharing of experiences along with knowledge. Consideration should be put on the informal
and social line pertaining to the organization in order to bring about innovation in Arcadia
Group.
An important measure in relation to open innovation is quantity of the ideas that are
submitted. There can be many ideas that can obstruct process in relation to reviewing and
making the decisions on timely basis. Arcadia Group should take recourse to a strategy that
can assist the organization. Only those ideas pertaining to innovation should be selected
within Arcadia Group and the unsolicited ideas should be filtered that can greatly help in the
aspect of idea management in relation to the organization. The ideas that are of great quality
should be worked upon by Arcadia Group in an efficient manner that can help the company
in earning profits. The filtration process of Arcadia Group can be successful when open
innovation team creates criteria that can help Arcadia Group in sorting through the
submissions. The innovation should be processed rapidly that can reduce that of time-to-
market. The strong evaluation criteria should be established that can help in bringing value to
that of the business. The open innovation program should have a strong internal structure.
The ideas should be reviewed in the timely manner and the internal structure should make use
of people along with that of technology.

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Conclusion:
Creativity should be encouraged in Arcadia Group that can provide the employees
with encouragement. The leaders should be encouraged that can help in bringing creativity
within the organization. Artificial Intelligence can be used by Arcadia Group that can assist
in the field of predictive forecasting. Augmented technology can also be used by Arcadia
Group that can bring improvements in relation to the services of Arcadia Group. Trademarks
can help in the protection of the innovative ideas related to Arcadia Group. The employees
should have an attitude of problem-solving that can pave the path for creativity in the
organization. Innovation protection strategies can help Arcadia Group in the field of earning
revenue. It can perform inventory pertaining to licenses inside and outside that of the
company.

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Arcadiagroup.co.uk (2018). Arcadia. [online] Arcadiagroup.co.uk. Available at:
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