Arcadia Group's New Product Launch: A Business Report

This report examines Arcadia Group's new product launch, specifically a new shoe range for London Fashion Week. The study analyzes the strategies used to compete with major brands, focusing on the benefits of new product development, such as establishing a competitive advantage and expanding the customer base. The report also identifies challenges, including legal, technical, and promotional hurdles. The research is based on surveys and data collection from Arcadia Group employees and managers. The report concludes with recommendations for successful product launches, including proper product testing, effective promotional campaigns, and customer feedback. The report suggests that the company should focus on innovation to stay ahead of the competition. The report also suggests the importance of market research and understanding customer needs. The report emphasizes the need for a strong marketing strategy to promote the new product and the importance of building a strong brand reputation.

MANAGING A
SUCCESSFUL
BUSINESS PROJECT

Aim and Objectives
Aim:
 “To introduce the new product to complete with big brands in London Fashion Week. A
study on Arcadia Group”.
Objectives:
 To identify the strategies used by businesses in retail industry in launching of new
products.
 To determine the advantage's an organisation enjoys with the introduction of new product.
 To identify the challenges faced by the businesses in the launching of new product and
competing with the brand name in the market.
 To provide recommendations for successful launching of new product in the market.

Theme 1: Large number of managers working in
Arcadia Group of 4 to 6 years.
PARTICULARS FREQUENCY
2 to 4 years 4
4 to 6 years 8
6 to 8 years 7
8 years and above 6

Theme 2: Organisation focus on
innovation
PARTICULARS FREQUENCY
Yes 16
No 5
Not Sure 4

Theme 3: Organisation focus on developing and
launching of new product in the market very often.
PARTICULARS FREQUENCY
Often 8
Very Often 13
Not Sure 4

Theme 4: The benefits of launching of new products
in the market is capturing the market share.
PARTICULARS FREQUENCY
New Revenue Stream 5
Capturing Market Share 9
Building Trust 8
Employee Motivation &
Retention
6

Theme 5: Online Market places is the best selling
channel for new product in the market.
PARTICULARS FREQUENCY
Online Market places 9
Retail Store 6
Trade Shows 5
All the above 8

Theme 6: Maximum Managers were agreed with the
new product development strategies of Arcadia Group.
PARTICULARS FREQUENCY
Highly Agree 5
Agree 7
Highly Disagree 4
Disagree 6
Neutral 3

Theme 7: The new product of Arcadia Group will
gain competitive advantages in the market place.
PARTICULARS FREQUENCY
Yes 13
May be 8
No 4

Theme 8: Reputation and Goodwill is the key reasons
for developing new products.
PARTICULARS FREQUENCY
Change in market 8
Reputation and Goodwill 12
Diversification of Risk 5

Theme 9: Price Skimming organisation should
use price strategies for this new product.
PARTICULARS FREQUENCY
Price at Premium 5
Economy pricing 8
Price Skimming 12

Theme 10: The promotion of new product in London
fashion week will give a good outcome to Arcadia.
PARTICULARS FREQUENCY
Yes 12
May be 8
No 5