Arcadio Motors: Strategic Planning, Goals, and Core Competencies

This report presents a business strategy for Arcadio Motors, a small firm specializing in innovative car outer body designs since 2015. It defines the company's mission to become a leading innovator in the UK design market, supplying parts to major automobile firms by 2020. The vision emphasizes becoming a top modifier in the UK, with goals focused on fulfilling client expectations through innovative changes at reasonable prices. Core competencies include a strong research and development department. The report considers factors crucial for strategic planning, such as industry analysis, competition, SWOT analysis, and resource management. It suggests using the BCG growth share matrix and Profit Impact of Market Strategy (PIMS) to develop business plans. Space Analysis is used to balance internal and external factors to identify the general theme of the strategy. The document references academic sources to support its findings.

BUSINESS
STRATEGY
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Content
• Introduction
• Mission, vision, goals and Core competencies.
• Factors that needs to be considered while formulating
strategic planing
• Effectiveness of technique
• References
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Introduction
 Business strategy helps to achieve desired output from the
organisations operations.
 It refers to as means by which firms sets to achieve its
desired goals. It is long term business planning.
 Arcadio Motors is a small firm and has started its
business in 2015 and designs innovative outer body of
cars.
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Mission, vision, goals and Core
competencies
In order to develop effective business strategy for the
company, it is important to first define vision, mission,
core competencies, goals and objectives of the company.
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Mission for any firm helps it to provide destination citing
which strategic planning has to be made.
Mission : To become one of the leading company in
innovate design market in UK and supply parts to almost
every big auto mobile firm by implementing best
practices of operation in the sector.
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Vision for any firm provides the pathway that can be
followed while formulating strategic planning for
coming years of business.
 Vision: To become one of the best modifier in the UK
by 2020.
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Goals and objectives provides blue print of the strategic
plans. Any plan of Arcadio must be made citing this.
 Goals and objectives
 To fulfil clients expectations by making innovative
changes.
 Provide required modifications at the reasonable prices.
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Core competencies helps to formulate business plan and
strategies. By using these as a strength company can
tackle its upcoming challenges.
Core competencies
 Company is having good research and development
department that felicitates innovative design
development for different ranges of Auto mobiles.
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Factors that needs to be considered while
formulating strategic planing
Strategic planning is a procedure that defines the strategy
of the company and formulating decisions about allocation
of resources as per the requirement so that it can be utilised
in a suitable manner so as to accomplish goals. Planning
includes guidelines to implement these strategies. Factors
that needs to be considered are as follows:
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Industry: It is crucial to understand the condition of
industry while making strategic plans. There are several
factors that needs to considers while evaluating industry
such as new market entrants, market growth potential,
competitors profitability, market size, its growth
potential. This industry has a large potential as the
customers are in search for innovative design vehicles.
Size of the demand is also very large especially in UK.
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Competition: While formulating a plan it is essential for
organisation to analyse competition in the market from
both firm smaller and bigger firms. Any plan changes
must be based on strategic planning of its competitors.
Strength and weaknesses of rivals needs to be understood
while making a business plan. There are several firms that
are operating from years in UK in same industry and
hence competition is getting tougher.
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Strength and weaknesses: It is crucial for firm to know
its strength and weaknesses. It helps to make plans more
effective and hence they become achievable. SWOT
analysis can be done so as to find this. Arcadio strength
is its skilled workers and use of modern technology and
its weakness is its less popular brand name.
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