ARctic Innovision Case Study: Evaluating Global Market Expansion

This case study examines ARctic Innovision, a successful Canadian augmented reality business, and its plans for international expansion into Brazil. The assignment analyzes the company's current situation, strengths, and weaknesses, as well as the opportunities and risks associated with entering the Brazilian market. It identifies the problem of expanding into a new market with different cultural and regulatory landscapes. The assignment then proposes and evaluates three alternative solutions: acquiring an augmented reality startup through a horizontal merger, acquiring a supplier through a vertical merger, and employing a market-extension approach through partnerships. Each alternative is assessed based on its advantages and disadvantages, considering factors like market knowledge, cultural integration, and financial implications. The analysis provides insights into strategic decision-making for international business expansion, highlighting the importance of understanding local markets and adapting business models to succeed in a globalized environment.