Arden University TRM4001: Understanding the Tourism Environment Report

This report examines the tourism environment, focusing on key concepts and their application. It begins by defining tourism and differentiating it from travel, emphasizing its temporary nature and voluntary participation. The report then explores the role of the European Travel Commission (ETC), highlighting its efforts to promote tourism awareness and sustainable practices within the industry. It discusses how the ETC analyzes market trends to understand the business environment and support its member organizations. The report concludes by emphasizing the importance of tourism in economic development, specifically how tourism opens opportunities for the local public and raises the standard of living by bringing money in the country.

UNDERSTANDING THE
TOURISM
ENVIRONMENT
European Travel Commission

Table of Contents
• Introduction
• Main body
Concept of tourism concept
Tourism concept relates with tourism organization
• Conclusion
• references

INTRODUCTION
• Tourism environment is the environment under which tourist travel from one place to another in order to fulfil
their purpose.

Concept of tourism
• Tourism is the activity which focus on travelling from one place to another.
• Tourism also include places where traveller will going to stay.

Cont..
• Tourism is not same like travel. Tourism takes place when individual travel by using any kind or transportation.
• It is temporary not permanent. It is taken voluntary not with the objective of earning any livelihood.

Tourism concept relates to tourism
organization
• Tourism organization which is taken is European Travel Commission.
• Tourism is the famous activity in European union. As Europe is the famous tourist destination.

Cont..
• This organization is formed with the objective of increasing awareness related to tourism with public and
European authorities. If local public will become aware of tourism that they can get benefit out of that.
• As tourism opens the door for the employment.

Cont..
• ETC is very efficient in analysing market trends of tourists with the objective to understand the business
environment.
• After ETC understand external business environment than it gives knowledge to their member organizations.

Cont..
• They wanted to promote sustainable competition in the sector.
• If tourist will increase in Europe than it will also help in raising standard of living of the people as tourism will
bring money in the country.

CONCLUSION
• Through this report it can be concluded that tourism plays important role in the economy.
• Report has evaluated relation between tourism concepts and tourism organization.

REFERENCES
Books and Journals
• Cocola-Gant, A., 2018. Tourism gentrification. In Handbook of gentrification studies. Edward Elgar Publishing.