Arden University BUS4009: Skills Portfolio on Digital Development

This report presents a skills portfolio focusing on digital skills and professional development within the context of Arden University's BUS4009 course. It explores the importance of digital skills in today's business environment, particularly for companies like Apple, emphasizing how these skills drive efficiency, innovation, and competitive advantage. The report covers various types of digital skills, including computer fundamentals, productivity tools, and visual mapping, alongside different aspects of digital development, such as analysis, preparation, research, and design. It also examines the impact of digital skills on social change and professionalism. Furthermore, the report delves into industrial development, discussing approaches like diffusion, the three-sector hypothesis, and Industry 4.0. The document includes a personal skills audit, a SWOT analysis, and a professional development plan (PDP), providing a comprehensive assessment and strategy for personal and professional growth. Desklib offers a wide range of similar solved assignments and past papers for students.

DEVELOPING PERSONAL
AND
MANAGEMENT SKILLS

Contents
INTRODUCTION...........................................................................................................................3
HEADING: Question 1...................................................................................................................3
Digital skills.................................................................................................................................3
Types of digital skills...................................................................................................................3
Types of digital development......................................................................................................4
Digital skills in professionalism..................................................................................................5
Industrial development................................................................................................................6
HEADING: Question 2...................................................................................................................7
The Professional Development Plan............................................................................................8
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
APPENDIX 1.................................................................................................................................14
SKILL AUDIT...............................................................................................................................14
APPENDIX 2:...............................................................................................................................16
SWOT ANALYSIS.......................................................................................................................16
Appendix 3-...................................................................................................................................17
Other evidence that you may have referred to in your assessment answers, for example, courses
you may have completed that have helped develop your skills.....................................................17

INTRODUCTION
Digital skills are important in todays business and today’s world as this can help the business
in gaining various advantage sin business and this can also enhance the power of process in
business. As this is basically an digital services and this is also known as the communication
application and this can help the business in gaining various advantage and these skills can
also help the person in collaborating and communicating and developing the digital content in
business and this can also lead in solving problems effectively. There are various digital skills
which can be used and can help the business in moving forward in business and this can also
help in analysing the digital skills and this is also making he better use of social medic and
the application development(Cottrell, 2020). This report is about the Apple as this is an
multinational technology business and this its headquarter is located in CA. This report is
about digital development and skills and this can also make an social changes in business and
in there development as this also involves the long term approaches foe advancement and this
also involves the development of business. This report also involves the leadership skills and
this also involves various theories and models and this can make the better understanding of
the personal style development.
HEADING: Question 1
Digital skills
As digital transformation is the main aspect in today business and this can also impact in the
industry and can make the business advanced with the effective technology and this can also
make the system regulated, automated and monitored. This can also make the system more
sustainable, profitable and this also enhances the efficiency of business. As Apple work with
latest technology and this can also make the better management and interaction in business
and this is also based on the digital skills and this can also make an effective change in
business. As digital skills are important in business for making an better change management
in business and this also embraces the digital mentality and this also leads in gaining various
advantages and me the better survival in business. After pandemic this has become the
necessity in business and this is also implementing with the better change in the economy of
industry.
Types of digital skills
As there are various skills which is important in business and required to be applied in
business as Apple uses various skills for there better development and advancement in

business and this also gives profit an better revenue growth in business(Daellenbach, 2018).
As the skills are described below.
Computer fundamentals
These are the basic fundamentals and this make change in the function of business and this
can also make the better components and the devices for appraising the technology and the
resources for fulfilling the task of business and this is also increasing the understanding the
latest technology and this involves the different databases and model structure networks and
the emerging technologies.
Productive tool
As this can lead the business in enhancing the promoting the creativity, productivity and the
learning as this can help the business in building innovation and learning and productivity
techniques as this can help the business in gaining task. As this also involves constructive
technology and this can also make the creative working and this can also be done by using
various models. This can also be done by using electronic formats as this involves the web
publishing and multimedia presentation.
Visual mapping
As this is the planning process and also considered in digital skills used by Apple as this can
make the innovative digital skills and this can also encourage in expressing the thoughts and
this can make the complicated and complex process easier and this can also be done in
effective manner (Demidov, Syrinaand Tretyakov, 2020). As this also leads in organising the
information and this is also creating in visually and this can also done by brainstorming the
ideas in an effective manner.
Types of digital development
Analysis, preparation and research
This can build the development of product of Apple in an effective manner as this is known
as the key and this helps in building and focussing on the better services and this approach
can also impact in the design thinking and the problem solving skills. This can also fulfil and
defines the needs of the target audience and this can also make the budget effective and this
can also impact in balancing the budget of the business and this can also make it valuable.
Design
As this is the important factor of business and this can also make the innovative change and
this can also build the designing factor in business as this can be done effectively by using the
designing methods and this also involves the devices which is involved in product and this

can also make the better experience and this can help in the better improvement of business
and these small details can make the product innovative.
Social changes by digital skills
AS digital medium is an powerful tool and this is also considered effective for the change and
this can also reduce the person facing many challenges in there olives and increases the
awareness and develop an standard of living (Filippaios and Benson, 2018). This has also
created an better opportunity and this can build the change in the society and also makes an
approach as this leads in improving the mental health of humans as this increases the
wellness and build better conversation and this also improves the literacy rates in society and
this also builds up better growth in business by launching various social digital campaigns.
This also leads in increasing the gender equality among the society and leading in better
change for the advancement and this also leads in balancing the goal of business by using
various digital platforms and increases the potential and awareness about digital platforms.
This is also impacted by the skills using by Apple as this is making better connection with the
customers and employees of business and this leads In getting better change as with the
emergent technology as by making the use if chatbot and this can make the customer service
problems and issues easily and this can also impact in the wellness and can also impact in the
customization in changing the current situation. This can also improve the visibility of the
products and services to an personalised version effectively and this can also impact in
gaining the organisational aims and objectives and this is also done with social media(Hess,
2021). This can also leads in better coordination in the business by the skills and upliftment
of the different strategies and techniques and this can also better the growth of customers and
at the global level.
Digital skills in professionalism
As digital skills in important in every phase and this can also advance the technology in
business and this also lead in changing the competitive world and this can also lead in
enhancing the skills and can also make it effective and make changes in the business by the
use of digital skills and latest technology. AS this is also important within the business by
opting various practices in business. As this is also beneficial for employees as this can
embrace the new technology and this can also make the process effective and can increase the
value of working in business(Pangrazioand Selwyn, 2019). This also give better goals and
knowledge to the employees about the latest technology being applied in workplace. This is
also leading in creating an positive environment and workplace. This can lead in improving

and increasing the digital presence in business and this can also increase the communication
power and increases the ability and innovation in business. As this can also build confidence
in employees and this can impact in gaining the digital technology and this can enhance the
confidence of employees working on a new field. These skills can also make an positive
working environment and this make allow the digital legacy in business.
Industrial development
Industrial development is known as the economic way and this can also impact in the society
and this can also make the effective use of the technology in business and this can also
increases the market value and growth of business. This can also make the better success in
business and this also creates an output and by using the resources and cost of the business
and this can also be done by using upgraded technology in business. This also leads in
fulfilling aims and objectives of business for the success growth and this can also enhance the
power of business and this can also be justified by the digital skills used in business. This can
lead in increasing the level of productivity and growth of business. AS with or outside the
business and this can increase the competitive advantage in business(Prince and Kerr, 2020).
AS this can be foster by technology advancement and improvement of the business and
quality of business. This also increases the quality of services and this can also be done by
using various approaches in the business and this can also make the better enhancement and
this can also lead in better change in business. This is also done for the long term
improvement and benefits of business as this can further reduces the risk of business and this
can also lead in changing the various situations in business. AS the approaches which can
given long term benefit to the business is as followed.
Diffusion approach
Diffusion is the approach which can benefit the business and with the social process and
involving different elements of culture and this can also be done in an group form. This can
also give an change in business and this can also impact in the innovation in business and its
products. As this involves the different values, knowledge, behaviours, symbols, ideas,
concepts practices and materials of business(Roth, 2022). This is also known as the primary
way by which can impact in developing the better culture and this also involves the society
and this can also be done by colonization. This also involves diffusion in innovation as this
can be also considered as the characteristics in an social group.
Three sector hypothesis

As this involves the organisation scale, size, ownership and sectors as this can also be
categorised in the large, micro, medium and small as this can differentiate with the
technology, strategies and techniques in business. As scale of the business impact on the size
of strategies and employees in business as this can also increase the customer base of
business and also maintains full control on the business process and this also gives success to
the business by increasing the pay of business and this can also make the unlimited liability
as this is the large organisation and focuses on the various factors of the business and this
also leads in various changes in business for the better success. This can lead the business in
making flexible and getting the professional growth in business.
Industry 4.0
This is known as the revolutionizing the organisation and this involves the distribution,
manufacturing and the improvement of the products and services of Apple as this motivates
the business and this can also be done with the latest technology and this can be done by
opting them in the innovation of products and services(Sousa and Rocha, 2019). This also
creates an better opportunity in business and this can also lead in ensuring all the visibility for
the business and there assets for increasing the rate of manufacturing in business. This also
involves the process and this can also lead in the effective segmentation.
HEADING: Question 2
Leadership is known as the valuable assets of business and this can make the employees
and the workplace for Apple effectively. This can help in building the effective relationship
and this can also increase the values of business and this leads in fulfilling the goals of
business for gaining an competitive advantage in business. These skills are important in
business and this can lead various benefits to the business and this can also increases the
productivity and the profitability of business. This also leads in increasing the efficiency in
business by creating an manageable and the realistic target of business and this also lead in
reducing the turnover of employees and lead in maintaining the good relation with the team
mates and this can also create an good working condition and this can also increases the
communication power in business and this also leads in increasing the business power
effectively. This can also lead in reducing the risk in business and the effective management
in the task, time and people and this can also increase the experience in people.
Leadership skills
Motivation is one of the leadership skill and this is inspiring the employees of business for
there effective working and this is also leading an change and in this employees can be

motivated by various ways and this also increases there self esteem and confidence and
brings responsibilities in business and increases the productivity of business and leads in
better change in the business(Tanand Laswad, 2018). Delegacy is also an leadership skill as
this can help the business in gaining skill set of business and this also leads in focussing all
the task by the employees as this involves the feedback from the employees and this also
involves there allotting resources and this can also manages here strength and weakness. This
can increase the positivity in the working environment.
Management styles
These are also known as the methods which can help in the management of the business and
this can help the business and project for the better maintains. There are various styles like
authoritative style as this is known s the top to down approach of leading and in this only
managers can take the decisions and this has its advantages as this can improve the efficiency
and make the effective decision making process as this also has its disadvantages as this can
lead to low morale and lead to high rate of turnover. Another style of management is
democratic as in this decision making process is influence and has the engagement of
employees and this also leads in increasing the motivation in business and this can also
impact in the long term practices in business and this also leads an better change in business.
As there are also an disadvantage as this cannot be considered efficient and this can also be
influence jealousy and this can also encourage the standard of living and this leads in better
change in business and increases the potential of working (Vardanya, Moseguiand Miranda,
2018). These management practices and styles are important in business and this can also
lead a huge change in business and this can also influence the success rate of business and
this is also interconnected with the leadership styles and practices applied in business.
The Professional Development Plan
What are my
skills-related
development
objectives?
What skill do
I want/need
to learn or
improve?
What activities do I
need to undertake
to achieve my
objectives?
What resources or
support will I need?
What will my
success
criteria be?
(How
have/will you
use this?
Any further
action?)
Target dates
for review
and
completion

Time
management
It is based on
time
management
skills that I
complete task
timely.
I need perform task
activity related to
time management
that improves my
time and skills.
The resources I need
for improving my
time skills by
participating in
various activity
related with online
digital skills.
The success
will be
measured by
my
participated
that now how
time I need to
complete
before. From
these I will
compare my
success.
It will 4
months to
improve and
manage my
time
management
skills.
Team
management
The team
management is
important
which
responsibilities
are there with
digital skills is
also involved
that in any case
if any urgency
happens then
they all will
connect through
digital platform.
The resources required
to improve my skills
related with team
management can be
done by reading books
of team management
qualities so that it will
make it easy and make
me able to know what
type of things need to
have when I am
performing the team
management
The success will
be measured by
taking reviews
at regular
interval time
from my seniors
and their
reviews will
measure my
success level
To improve my
skills, time
needed will be
7 months.

Leadership The leadership
skills consisting
digital skills,
include the
qualities of
leadership.
This leadership skills
will improved by
taking various online
coaching and
developed new skills
that help to perform
my activities more
effectively in the
organization.
The success can
be measured by
taking review
from the trainer
at regular
interval so that I
will measure my
success
percentage.
I give 6
months to
improve my
leadership
skills.
Decision
making skills
The decision-
making is
related with
digital skills of
entity.
The resource I am
required with for
improving my decision
making skills by
solving and addressing
different case study
that were needed by
me to analyse different
theories.
The success will
be measured by
evaluating the
percentage as to
see that case
study is right.
3 months
period will be
required to
improve my
skills.
Digital
Presentation
Skills
I need to
enhance my
presentation
skills to build
visually
attractive
presentation.
I need to learn about
PPT tools and usage.
I require internet
connection and PPT
software so that I am
able to develop
presentation skills by
learning from online
tutorials and lessons.
The success
criteria for this
skill is to be
able to create
visually
appealing
presentations on
any topic.
To improve my
skills, time
needed will be
2 months.
Social Media
networking
Skills
I need to
enhance my
social media
networking
skills so that I
am able to build
a professional
network on
digital
I need to build
professional social
media pages and
interact with
employers.
I require internet
accesses and computer.
The success
criteria for this
is to connect
with at least 2
future
employers and
find
professional
improvement
4 months
period will be
required to
improve my
skills.

platforms. opportunity
such as
workshop or
certification
course through
social media
networking.

My personal development plan covers both digital and non-digital skills. I have
provided detailed information on how I am going to improve my capabilities to become a
better leader and manager. In terms of my non-digital skills I aim to enhance my decision
making, team management and leadership skills so that I am able to drive my team towards
success. On the other hand I will also improve my presentation skills so that I am able to
communicate more effectively through PPT which are commonly used digital technology in
workplaces. I will also be enhancing my social media networking skills because it will
prepare me to get better future employment. In addition to this I will also gain the knowledge
to become a better leader and manager in digital age. This is because I will be able to use
social media to build positive leadership.