HOS3100: Strategies for Arena Utopia Hotel vs. AirBnB Competition

This report examines the challenges and opportunities presented by Airbnb to the Arena Utopia Hotel. It begins with an introduction outlining the negative financial impact of Airbnb on the hotel and then provides a SWOT analysis, highlighting the hotel's strengths, weaknesses, opportunities, and threats. The report then delves into the impact of Airbnb on the hotel, supported by figures illustrating the shift in traveler behavior and market trends. The core of the report focuses on three key strategies: a promotional strategy, utilizing Airbnb as a marketing tool, and a customer satisfaction strategy. Recommendations are provided to help the hotel implement these strategies effectively, leading to a conclusion summarizing the key findings and insights, and the report concludes with references. The report focuses on the strategies, the SWOT analysis, and the impact of the Airbnb market.