Business Skills Report: Analysis of Argos Company Business Skills

This report provides a comprehensive analysis of business skills, using Argos as a case study. It begins with a curriculum vitae and cover letter for a job application, demonstrating essential professional communication skills. The report then delves into a case study of a Mexican restaurant chain, highlighting issues like poor service, high prices, and menu dissatisfaction, offering recommendations for improvement. Finally, the report examines Argos' unique selling proposition (USP) and the importance of social media in modern marketing, emphasizing strategies to attract customers and maintain a competitive edge. The report integrates theoretical concepts with practical examples to illustrate effective business practices and strategies for success in a competitive market. It also analyzes the importance of customer feedback and adapting to market trends.

Business Skills Argos
company

Table of Contents
INTRODUCTION......................................................................................................................3
TASK A......................................................................................................................................3
TASK B......................................................................................................................................4
TASK C......................................................................................................................................5
TASK D......................................................................................................................................7
CONCLUSION..........................................................................................................................8
REFERENCES...........................................................................................................................9

INTRODUCTION
The company have to use proper skills in maintaining their activities which are
performing by employees. Through this the company can attain there goals in time period
(Bachynsky and et. al., 2013). While using the different business skills properly the company
can lead in competitive market. In present report various organisation has been discussed
their business skills. Argos is a retailer and subsidiary company of Sainsbury who trades the
products and services through online as well as physical also. Along with this the manager of
Mexican restaurant has taken the feedback on trip advisor. Further the use of social media
and unique sell proposition has been discussed in order to fulfil the business objectives with
in time period (Crook and Waterhouse, 2013).
TASK A
Curriculum Vitae
Curriculum vitae for applying internship at Leveret Hardware. With the help of
curriculum the company can easily find out that who is most suitable for the internship in
this organisation. In CV it contain the information of particular person that he/she have been
done in their life. About their qualification all the things are coming.
Curriculum Vitae
Name – B Jain Contact - 910987654321
Mail - [e-mail]
Career objective To work in an organisation where I can use
my skills and professional capabilities that
lead to overall development of company.
Seeking the position at internship where I can
contribute and gain the knowledge at a
professional level.
Qualification Course work in business management and
master in administration commerce and PhD
in management.
Skills  Excellent leadership skills and to

provide the best training to others.
 Committed towards providing the
total quality of work.
 Hard worker, quick learner and can
perform the responsibility well in
organisation.
 Ability to sale the products to
customers in easy way.
 Good communication skills.
Personal Information
Name – B Jain
Date of Birth - 25th January 1994
Address – XYZ Road, Gainesville, New york 1234
Father Name – Mr. AC Jain
Language known – English and French
Mobile number – 910987654321
I here by conformed that all the information provided above are true and appropriate to
my beliefs.
Place
New York
TASK B
Cover Letter
Cover letter is a document which is sent along with the CV while applying for the
jobs. In this the personal information of candidate are given and it gives the opportunity to
candidate to explain about their experience of job in that letter. It also tells that why the
candidate is best for this job.
Covering letter of B Jain to company.
B Jain

XYZ Road, Gainesville, New York 1234, Telephone [phone], Cell [phone]
[e-mail]
February 15, 2017
Stuart Destreza
Leveret Hardware Retailers
All Street
Any Town
City, New York
Dear Hiring Manger,
I am very excited to apply for the post of internship at Leveret hardware which was recently
advertised on ABC websites and I have enclose my CV for your consideration.
I am fully qualified post graduation in business field. My experience includes the good
communication skills, time management skills and to take the best decision for the
organisation. I have a ability to take the decision for the benefit for the company and to deal
with the difficulties. While doing internship in this company I am able to make the strong
decision in regard to the business objectives.
Through out the career I have been recognized for improving the communication skills and
for developing the innovative programmes for employees.
The accompanying resume will help you to provide more details of my background. I would
like to discuss my application with top authority management and welcome the opportunity
to attend the interview. I am flexible on my working patterns and having restricts on my any
work.
I will contact with you within few days to check that I am having an informal discussion if it
is possible.
Yours sincerely
B Jain

TASK C
The management of the Mexican restaurant chain, from last few days the services
given by the restaurant staff was not good (Field, Jayachandran and Pande, 2010). The worst
situation of company are declining their profits and it become difficult for them to retain in
market for a long period of time. the It affects the customer and also the growth of the
restaurant. It made a negative impact and aggression over in the customers and it is not good
for the restaurant survival.
Firstly, the customers complaint about the food smell. They said that the food smell
was not good and it become hard for them to ate that food. The services is poor food got
squished when it reaches with customers. For this concern, the management have to appoint
the staff who is good at cooking and also give their best services to them. So the customers
get satisfied as much as the restaurant can.
The another thing is that the food is costly for the customers. The customers thought
that in the restaurant rates they can go somewhere else and can eat food. It become big
problem for the organisation to survive in this market due to the price of food are very high.
So this become again a big problem for the survival so the management should have to take
care about the rates of the so, the price determination can not become a big problem for the
survival (Gardiner, 2012).
The menu of restaurant was also not good because it doesn't match with the
requirements of customers. They thought that the cost for special menu is also high and the
special menu items are also not so much attractive for them. The customers start making
assumptions like that the restaurant is a fake franchise of the Mexican restaurant. The clients
made many complaints against the cooking they said that the chef does not know how to cook
Mexican food. The higher authority have to take a strict action towards while preparing the
menu again. They have to change their staff team in providing the delicious food to
customers.
The clients are also not satisfied with the management of the restaurant. They are
getting dissatisfied with the mangers behaviour with them (Geringer and Pendergast, 2010).
The manager made a unnecessary behaviour with the customers and this made a large
aggression in the clients. The manager just for the profit made invalid items addition in the

bills and also not accepting his mistake for that. So the management also have to change the
manager and made some strict action against him.
The manager has to use different tools and techniques in order to provide quality of
food and services to customers. There should be proper training and development session so
that it will improve the skills of employees. The services should be provided according to the
requirements of customers. The manager has to conduct proper market research in which they
can easily find out the needs of customers. The employees have to behave properly with
clients while taking any order (Gorman, 2011).
Hence, the consumers are not getting satisfied properly and it decreases the
customers. The main part for this is that the prices are too high and the customers are not get
fully satisfied with the hunger and they are just paying double. It made a big impact and also
they are dissatisfied with management behaviour with them. As a advisor, the management
have to made such suggestions related to those situations. It is responsibility of manager to
take continue feedback from the customers so that they can also take appropriate action in
providing quality of services to customers. The company have to see the prices at reasonable.
So that they make the customers base strong. Along with this the company has also to find
that what the techniques which are using by the competitors in order to attract large number
of customers.
TASK D
I. Unique selling proposition
Unique selling proposition is one of the fundamental piece to sell the products in
competitive market. According to this Alyssa Gregory (2017), it provides summary of the
organisation value that provides the unique products and services and target the valuable
market. With the help of these it distinguish the organisation from their competitors. The
organisation have to analyse proper strategies are used by the company in attracting large
number of consumers. (Grene, 2011). This is also a marketing concept where the manager
propose to explain a pattern of successful advertisement. It is essential for every organisation
to provide the unique products to customers and to maximize the profits. For creating the
unique selling proposition Argos company have to follow some steps:
 The manger have to target the customers properly to sale their products.

 The company have to solve the problem of customers that what need or challenges
they are facing.
 Then manager have to provide the list of benefits to customers for choosing the best
products. Again the managers have to think that from the view point of customers that
why our organisation services are important for them (Karlan and Valdivia, 2011).
 For the successful of unique selling proposition the manager have to promise with
customers for selling the high quality of products and services.
The best quotation for best unique selling proposition is “In order to be irreplaceable
one must always be different.” For example, if any organisation adopt this method then it will
be beneficial to them in order to achieve the targets. Through the reputation of company will
become strong and can attract large number of customers. The customers will able to became
to know about the company products and services in unique manner. This concept is using
marketing because it helps the manager to design their services in appropriate manner.
II. Social Media
Now a the use of social media are very important to convey the message of company.
There are various techniques of social media which help the organisation to attract the
customers and to sale the products online also. Social media allow the organisation to behave
in good way and get the frank recommendation from the customers to face the competitors.
Social media include like Face Book, you tube, twitter and many more (Mbogo, 2011). The
organisation can use the quotation for social media is that “Our social tools are not an
improvement to modern society, but they are the challenges for organisation”. Through this
quotation the company can accept the challenge to retain in market for a long period of time.
Sometimes it is not an improvement for the organisation to take the good decision for the
customers but they faces some challenges to gain the competitive advantages. While using
the social media techniques the company can make the strong position in market also
(Robles, 2012). In modern era, the use of social media are increasing day-by-day. It will give
advantage to organisation in order to target new customers. With the social media, the
company can easily promote their brand name. As it is best technique because it save their
time and cost. But sometimes it give disadvantage to organisation because the manager have
to retain online 24 hours to resolve the issue of customers.
III.

There are many social media websites on which company post their advertisement
and it make the strong brand position also. Hindle and Albarran has used the department of
media arts. As it includes the radios, television etc. these things can not be use as social
media. The most suitable website for the social media is you tube, face book, twitter. In you
tube the company can give their job advertisement for the potential employees. Now a days
most of the people are using face books, twitter (Rue, Byars and Ibrahim, 2012). Through this
they exchanging their photos, videos and can talk anytime with their friends. There are many
advantages and disadvantages which can be face by the organisation or a person.
In Face Book the people can start do chatting with their relatives, friends at any point
of time. In this the company can also post their advertisement in order to convey the message.
Through this the organisation can easily provide information that what services are provided
this company. It allow the users also to connect with the business and this can be a advantage
for the company to maintain the relationships with customers. Through this the company can
sale and promote the products to the targeted customers. The using of face book sites have
some advantages and disadvantage\ which are facing by the companies and users (Saunders
and Lewis, 2014). The advantages are it is the best source for updating the latest news and
information about the company objectives. The disadvantage of using this website is, it is
most consuming time process. It generally waste the time of users as well as organisation. On
other side, in modern era, most of the users are not using the feature of Facebook because in
this privacy of user can be published publicly at any point of time. The company cannot
easily attract with the customers. So it shows that lack of communication take place. For
making strong communication with customers then the organisation have also to use different
techniques in which the communication can be made easily with them.
CONCLUSION
It has been concluded from the above report that B Jain has applied in Leveret
Hardware company for the internship. With the help of covering letter the company can
easily know about that what is the skill of employee. The manger of Mexican restaurant is
taking the feedbacks from the customers so that they provide the quality of foods and retain
them for a long period of time. Along with this, the company have to make a unique selling
proposition in market to attract the large number of customers. The use of social media are

using by many organisation. One of the technique is Facebook where the company are
updating their basic information in social sites.
REFERENCES
Books and Journals
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business skills and education. The International Journal of Management and
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Grene, J. ed., 2011. Business research methods (p. 95). Andover, Hampshire, UK: South-
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