Consultancy Report on CRM and Corporate Social Responsibility at Argos

This consultancy report provides an analysis of Argos Company's customer relationship management (CRM) and corporate social responsibility (CSR) practices. It highlights the company's background, objectives, and the methodologies used for data collection, including primary and secondary sources. The report emphasizes the importance of CSR as a legislative requirement and details Argos's involvement in various campaigns such as plantation and green energy initiatives. Furthermore, it explores the role of social media and internet marketing in enhancing brand value and customer engagement, recommending actions such as investing in website design, optimizing search engine marketing, and creating engaging social media content. The report also suggests leveraging influencers and sports professionals for brand promotion to maximize reach and strengthen customer relationships.

Consultancy Report Template
Client Company name goes here
University and Unit name
Student Name and ID Your name and ID number goes here
Executive summary
(max ½ page)1
Provide a brief summary of the report
Project background and Objectives
Customer relationship management is a practice adopted by the comp[any which is a mandatory
requirement of the company. The role of the customer relationship management is that this involve a
basic concept which indicate the fact that in against to deliver the business operation company require to
pay back to the society (Karami, Hashemi and van Merrienboer, 2021). The basic concept of the
corporate social responsibility is such that in against to undertake the business operations companies take
resources and meet all its requirements by taking resources from the society. In against to take on the
resource from society stakeholder also expect from the business venture to give back to their society
against the resource undertaken by the entity. The key concept of the corporate social responsibility is
that this is essential need of the business house is the fact that this is required for the organisation to
deliver the business operations in such manner that company also give back to the society whatever it has
taken from the society. The project focus on the customer relationship management practices adopted by
the Argos Company (Azim, 2017). The organisation was established in the year 1972 by the founder
Richard Tompkins. Headquarter of the company is located in England. Company is associated with the
retail sector and currently associated with approximately 883 locations in United Kingdom and Republic
of Ireland. The organisation is being involved in selling consumer goods. This project is all about
addressing the corporate social responsibility related needs and requirements of the company. The
different practices adopted by the company as a part of the corporate social responsibility operation
would be highlights by the company.
Objectives if the study is to take detail notes about the corporate social responsibility practices
adopted by company. Different channels will be discussed that would undertake the corporate social
responsibility operations undertaken by the company. All the different online channels will also be
discuss that would take an emphasis over the corporate social responsibility practices adopted by the
company.
Methodology
In the current study conducted the information collection is a very critical aspect and feature
associated with the operations entertained. Data will be collected with support of primary and secondary
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sources. Primary data sources are the process involve collecting the information by putting the individual
efforts as a scholar. This involves practices like questionnaire technique to collect the required
information by approaching the authentic source (Meals, 2018). Primary research involve collecting the
fresh and unused information that provide the present basis of details about the products and the different
areas of services undertaken by the organisation. Primary source will support the organisation to collect
the most authentic information and data which will further direct the organisation in right direction for
collecting the best suitable information.
Secondary sources will also approach in order to collect the most suitable information. This
involves using literature review, books, journals, internet sources, already conducted research reports and
such like sources to collect the most suitable information. Secondary research is also a prominent
research fundamental to collect the most suitable information for approaching the research study.
Secondary research study is a time saving process to conducted the entire study. This is significant fro
the entity to approach the information and data in the best way possible. The role of the data collection is
very significant in nature so that the information can be approach in the best way possible. Behind the
success of any research study information and data is a significant part of study conducted. Secondary
study is more like approaching the already available information to deliver the study. This is a most
convenient process to conduct the research study.
Research / analysis results
Corporate social responsibility is one of the core acquirements associated with the company. This
is a practice that involve in against to undertake the business operations company require plenty of
resources and the ways to deliver the business operations. This is a core responsibility of the organisation
to pay back whatever company has taken from the society (Nguyen and et.al., 2020). Corporate socila
responsibility is a legislative requirements associated with the company. It would involve the business
entity to approach the business operations by taking out all the suitable resources from the society. The
corporate social responsibility is a legislative implications of the business operations. Argos Company
has been involved in many corporate social responsibility campaign that would include plantation, green
energy, green revolution and many such campaigning that would empower the organisation to sustain an
effective flow of corporate social responsibility functions at the grass hood level.
The research findings also stated the fact that the organisation can involved in the social media
applications to promote its services. This is significant part of the business operations entertained by the
company's the social media application contain a massive reach in the respective target market. Online
presence of company play a huge role in approaching the overall success of the business entity. This is
fundamentally essential for the business entity to approach all its operations over internet in such manner
that company get to polish its existing brand value and the customer interaction over internet. Online
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presence can improve with support of various techniques and practices like positing continuously
different post over the social media handle of the Argos Company. Social media application involve
Instagram, Facebook and such like platforms contain a reach of millions of people across the globe
(Costantin and et.al., 2021). The application supported the organisation immensely so far to cherish the
individual brand value in the respective target market. The role of the application is to promote the
products and services of the business venture in the respective target market. The key advantage social
media and internet provide is to strengthen the brand connectivity with the potential customers in the
respective target market. The role of the social media application is not only enriching the brand success
with attractive campaigning over the social media network but this also support the organisation ion
collecting the suitable information from the customer base directly. This support the company in
providing the best suitable product success in the respective target market. The role of the internet
marking and social media is to deliver the positive brand value in the respective target market along with
it support the company in establishing the key points against delivering the market research.
Company has also focused over designing the website of the business entity in the most attractive
manner possible. This is essential and important from the business entity to approach customers with the
right suitable website that can collect the attention of the potential customers in the respective target
market. This is an essential requirement of the company to attract the potential and target customers
associated with the market. Website will allow the organisation to generate the positive brand value in
the target market so that the best possible growth opportunities could have been developed by the
business venture. Online presence is very important in the current situation of business environment
where the level of competition is aggressive in nature that always support the company to approach the
overall business objectives ion the best way possible. (DAMARI and et.al., 2020), The relationship
building very significant part of business operations entertained by the organization. Customer
engagement become the key to achieve market success. The role of the customer engagement is very
significant in the business operations deliver by the company. Website designing play fundamental role
in approaching the business operations in such manner that the engagement with the customers of
company can improved by the business entity.
Recommended actions
The Argos can more effectively use its internet market and social media presence through
investing more in designing its website and social media post. The customer in market get influence
more with the social media content which are shared by company. Argos should invest to design its post
so that it is attractive to the customers and in a way that people show more interest on the same (Pastene,
2019). They can also optimize the search engine marketing so that the company hyperlink will be shown
on the priority basis. Argos also can share the relevant information about their product and other
company related detail on the social media application such as Facebook, Instagram, Pinterest and twitter
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as mostly all the application are commonly used by the users. This marketing effectiveness will help the
Argos to build strong relation with its customers and also assist in low cost personalized communication.
As the social media is growing wider in the current world Argos should develop a stronger social media
presence that will assist in growing the business more powerful. They can also publish regular blogs for
the customers so that they can know all the relevant information about the company. Argos also should
learn the online marketing from its competitors in the market so that they can work more effectively and
use a more appropriate tools and techniques which are going to help in reaching the wider customer base
in market. An proper online website is also one of the effective tool that will help to attract the customers
towards the brand.
Internet marking become necessary in the today business environment where all corporate houses
are constantly engaged over the internet this become necessary for the Argos Company to constantly
attract its customer base with support of its online presence in the market. This is recommended that the
digital marketing professionals at the organisation should focus over the internet and different social
media platforms. This is recommended that the organisation should use the visual presentation of the
campaign and make attractive tag-line to enrich the success of the digital marketing campaigns use by
the company. This is necessary for the business entity to establishes a unique brand value in the
respective target market and that is only possible with the diversified marketing campaign over internet.
The social media statistics of company show that the followers of the Argos Company is almost 2
million. This is a huge number that denote that with the constantly positing of the pictures and
campaigns company can enhance its total reach over the internet (Frondelius, Ranjbar and Danielsson,
2019). This would further support the company in maximising brand value in the respective target
market. The best actions company can adopt is that it can make creative campaigns by approaching
famous people. Sports professionals can also be approached for the brand promotion over social media
platforms. The influencers over the social media application can also be approached by the company to
enhance its brand value over internet.
Reference
Azim, A., 2017. THE OUTCOME OF INCORPORATING CRITICAL THINKING SKILLS IN
TEACHING ENGLISH AS SECOND LANGUAGE: AN EXPERIMENTAL STUDY
CONDUCTED AT SECONDARY LEVEL OF GOVERNMENT SCHOOL OF
BAHAWALPUR (Doctoral dissertation).
Meals, C. D., 2018. Questions of Gesture and Sound: Temporal Interactions in Conducted Ensembles,
a Multiple Study Dissertation (Doctoral dissertation).
Nguyen, H. and et.al., 2020. Factors Influencing Students' Intention to Use E-learning System: A Case
Study Conducted in Vietnam. International Journal of Emerging Technologies in Learning
(iJET). 15(18). pp.165-182.
Costantino, C. and et.al., 2021. SARS-CoV-2 Infection in Healthcare Professionals and General
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Population During “First Wave” of COVID-19 Pandemic: A Cross-Sectional Study
Conducted in Sicily, Italy. Frontiers in Public Health, 9.
DAMARI, B. and et.al., 2020. Analysis of Intersectoral Collaboration in the Iranian Health System for
Implementing Health in all Policies: Challenges and the Way Forward (This Research was
Conducted Before the Covoid-19 Pandemic).
Pastene, L. A., 2019. Withdrawal of Japan from the International Convention for the Regulation of
Whaling: implications for the whale research conducted by the Institute of Cetacean
Research. Technical reports of the Institute of Cetacean Research. (3). pp.55-58.
Frondelius, I. A., Ranjbar, V. and Danielsson, L., 2019. Adolescents’ experiences of being diagnosed
with attention deficit hyperactivity disorder: a phenomenological study conducted in
Sweden. BMJ open. 9(8). p.e031570.
Karami, M., Hashemi, N. and van Merrienboer, J., 2021. Medical Educators’ Beliefs about the
Alignment of Learning Goals, Teaching, and Assessment in the Context of Curriculum
Changes: A Qualitative Study Conducted at an Iranian Medical School.
Record of Activity
In this section, you have to
provide a breakdown of all the
activities undertaken by you.
Indicate what was done at various
points in time. Think about
different sections of the report,
breakdown different task within
each of the sections.
Complete the table below, include
more rows and columns as
necessary
Date Hours
spent
Summary of work/ Activity undertaken
01/04/21 24 Project breakdown and objectives are set at this level. This involve formation
of the background of study that is conducted. This further included setting up
the objectives of the study conducted.
02/04/21 48 Methodology is designed at this level. Setting up research methodology is
very essential for the scholar to approach the entire study. This provide a
direction to the scholar for approaching the entire study. The use of this
practice is very significant in nature for providing a right academic direction
to the study conducted.
04/04/21 120 Data collection is conducted at this level. IT is about to identify the possible
sources and on the basis of the sources identified this is about to collect the
necessary information. Data collection is very important fro the scholar to
complete the research objectives.
10/04/21 72 Data analysis is done at this level.
Print name
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Signed
Date
* Note: Guidance text is provided in RED under each heading.
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