Argos Retail: Data and Information Usage in Day-to-Day Operations

This report examines how Argos, a major retail company, utilizes data and information to enhance its business operations. The analysis focuses on competitive analysis, market trends, and social factors, illustrating how these elements inform strategic decisions and day-to-day activities. The report highlights how Argos leverages data to understand the competitive landscape, respond to market trends, and align its operations with customer preferences. Specifically, it addresses how the company uses data to formulate effective strategies, adopt new technologies, and improve its selling, marketing, and promotional activities. The report also references academic sources to support its findings, providing insights into the practical application of data-driven decision-making in the retail sector.

Data Insight

Table of Contents
Table of Contents.............................................................................................................................2
Set out the way in which information and data is used within the day to day operations of
Argos within that sector...............................................................................................................1
REFERENCES................................................................................................................................2

Set out the way in which information and data is used within the day to day operations of Argos
within that sector
Argos is one of the largest organisations in retail sector of United Kingdom and other countries
around the world. The entity is collecting different types of information from market which
includes competitive analysis, market trend and social factors. The information which is gathered
by the management teams of the organisation is used for the purpose of formulating effective
decisions for future and carry out day to day operations in systematic manner. For example, as
competitive data is analysed by the organisation so it is used to determine the level of
competition within the industry. With the help of it, the entity tries to formulate effective
decision so that negative impact of competition could be ignored for business (Balaji and Roy,
2017).
Apart from this, market trends are also analysed by the organisation that facilitate the
analysis of new techniques that are taking place within the industry. With the help of it, the
managers try to adopt the new trends and try to meet requirements of all the customers. These
trends are used to formulate strategies to carry out operations in systematic manner because it
results in use of effective and attractive technologies for operating business. The main operations
of the organisation include selling, marketing, promotions etc. All of them are operated
according to the latest market trends.
While planning to carry out selling related activities in systematic manner the
management teams of Argos use information of social factors that are related to requirements of
clients. It helps to meet the preferences that are focused by them while buying the products and
services from the enterprise. In addition to this, in retail industry the organisation tries to follow
all the trends that facilitate it to carry out all the operational activities properly. The managers of
the organisation also make sure that they are focused with compilation of all the social factors in
strategies because it helps in proper execution of all the operational and meet the long-term goals
(Pantano and Gandini, 2018).
1

REFERENCES
Books and Journals:
Balaji, M. S. and Roy, S. K., 2017. Value co-creation with Internet of things technology in the
retail industry. Journal of Marketing Management. 33(1-2). pp.7-31.
Pantano, E. and Gandini, A., 2018. Shopping as a “networked experience”: an emerging
framework in the retail industry. International Journal of Retail & Distribution
Management.
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