Digital Marketing Strategy and Plan for Argos Business

This report provides a comprehensive analysis of the digital marketing strategy employed by Argos. It begins with an introduction to digital marketing, outlining its significance for businesses in the modern era and emphasizing its role in attracting customers through various online platforms. The report then delves into the digital marketing process, detailing key components such as visibility, targeted traffic, customer engagement, lead generation, measurement, and customer retention. A significant portion of the report is dedicated to a digital marketing plan specifically tailored for Argos, including a SWOT analysis to assess strengths, weaknesses, opportunities, and threats. The plan also includes steps for linking the digital business with a digital marketing strategy, formulating objectives, designing an implementation plan, budgeting, and evaluating the plan's effectiveness using KPIs and benchmarking techniques. The report concludes by highlighting the effectiveness of digital marketing for business success and growth, summarizing the key components of the process and the importance of a well-defined digital marketing strategy.

Digital marketing strategy

Table of Contents
Introduction......................................................................................................................................3
Digital marketing process.......................................................................................................3
Digital marketing plan for Argos...........................................................................................5
CONCLUSIONS..............................................................................................................................6
References .......................................................................................................................................7

Introduction
Digital marketing helps business to market their product at online platforms like social
media, search engines, email or other websites of the business. The marketing includes print ads,
telephonic marketing, marketing over internet. Many online business use digital marketing to
generate leads with the help of email marketing. The report shows how an digital marketing
effects the business of Argos and how they prepare the strategy or process to market their
product at online platforms.
Digital marketing process
The digital marketing is process to develop the business in a new market the digital
marketing helps business to attract the customers towards their business. The Argos needs a
digital marketing process to develop their business.
Visibility
The digital marketing help businesses to gain visibility over the online platforms. The
digital marketing helps Argos to establish their online presence over the online platforms and
helps them to generate leads over the competitors(Stokes, 2011.) . The digital marketing initiates
the development of the business. The Argos market their product at online platforms with the
help of social media, Facebook , emails. The digital platforms help Argos to increase the
customer interaction.
Bringing targeted traffic
The digital marketing helps business to develop their business at the large scale. After
online presence or visibility over the internet helps Argos develop at the large scale. The Argos
visibility over the internet helps them to target their customers. Customers are of two types one
who is attracted or wants to buy the products or those who are not customers of Argos and no
need of the product for those Argos needs to convert them in the customers with the help of their
online presence.
Engagement

The Argos needs to engage the customers with their website for the development of their
business. The engagement of the customers helps Argos to develop the business at the large
scale. With the help of online platforms Argos able to engage those young customers who are
using online platforms and helps them to engage those customers towards their brand. Whenever
a customer or a person visit the website of the Argos he is not the customer(Rowley, 2008.) . The
Argos needs to know that every person who visits their website is not their customer.
Lead generation
After the engagement of the people to the website of Argos they are able to generate
leads. Once the engage the people some of them become the customers of the company. The
leads help business to develop at a large scale and help them in achieving the competitive
advantage.
Measurement
The digital marketing helps Argos in many ways the best part of the digital marketing is
company can measure the return on investment. The Argos measure the engagement of the
customers with their website and helps the to attain the competitive advantage. The measurement
helps Argos analyse the unproductive activities and stop those activities.
Retention
The digital marketing helps business Argos to retain their old customer with their
product(Chaffey and Ellis-Chadwick, 2019.) . The digital marketing helps Argos to attract the
old customers by new offers or product at digital platforms and retain them for their business.

INTRODUCTION
Digital marketing plan for Argos
Step 1 - Situation Analysis
Swot analysis of Argos
Strength Weakness
The Argos is very important retailer of UK.
Which provides their services by 800 stores
in UK. The major strength of Argos is their
working force of employees.
Company has limited market share and its
the big weakness of Argos.
Opportunities Threats
The major opportunities for Argos that their
25% sales and profit is come forward to the
online and digital market (Tiago and
Veríssimo, 2014). And company can also
expand their market share by online and
digital marketing.
The threat for Argos is the expansion of
business is increasing the competition.
Step 2 - Link Digital Business with Digital Marketing Strategy
In this step company can have to focus upon their digital business. Company have to
develop those marketing strategies which are improved the business of company. For an
example, if company on their websites also publish information formally, that will not attract the
consumer for this it is important that company add some advertisements, videos, pictures that
will attract the customers towards the company services.
Step 3 - Formulate Objectives
 The objective of Argos is improving the share of online and digital marketing within 5
years.
 Also, enhance the sales of digital marketing from 2019-2020.
Step 4 - Design implementation Plan to meet the Objectives

For this Argos can design the plan by which they are improved the share of online and
digital marketing. For this they can adopt various strategies and plan for digital marketing
concepts. They can also appoint digital marketing team that will enhance their sales of online.
Step 5 – Budgeting
Services Cost
Digital marketing £25
Employees Salaries £50
Training Plan £15
Total £90
Step 6 - Evaluate the Plan
The digital marketing plan for achieving the growth and improving the sales of online
marketing can be evaluated by the KPI and Benchmarking techniques (Stokes, 2011). With the
helps of this technique Argos organization evaluate current standard of plan and next progress of
the plan. With the help of this technique management can easily evaluate the effectiveness of
plan.
CONCLUSIONS
From the bases of above study it has been concluded that digital marketing is very
effective for today's business success and growth. In this study has been concluded the process of
digital marketing, by using this process Argos can also improve their digital marketing
conditions. In this study has been also included the, digital marketing plan also concluded the
situational analysis, financial budgeting, digital marketing strategies etc.

References
Books and Journal
Tiago, M.T.P.M.B. and Veríssimo, J.M.C., 2014. Digital marketing and social media: Why
bother?. Business horizons. 57(6). pp.703-708.
Royle, Jo, and Audrey Laing. "The digital marketing skills gap: Developing a Digital Marketer
Model for the communication industries." International Journal of Information
Management 34, no. 2 (2014): 65-73.
Stokes, R., 2011. eMarketing: The essential guide to digital marketing. Quirk eMarketing.
Rowley, J., 2008. Understanding digital content marketing. Journal of marketing management.
24(5-6). pp.517-540.
Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.
Chaffey, D. and Bosomworth, D., 2012. Digital Marketing: Strategy. Implementation and.